Sunday, August 30Digital Marketing Journals

ux

UX Hierarchy: How Users Actually Scan Pages in 2026
Adaptive Interfaces, AI interfaces, AR interfaces, building website, cognitive load, creating a website, digital interfaces, Eye-Tracking, gaze interaction, google web designer, Interaction Design, internet design, Liquid UI, modern web design, responsive UI, scanning patterns, Spatial Computing, ui patterns, usability design, user behavior, User Experience, ux, UX & Usability, ux design, visual hierarchy, web design, web design company, web design trends 2026, web designer, web page design, website builder, website design

UX Hierarchy: How Users Actually Scan Pages in 2026

The year 2026 has ushered in a behavioral revolution in web design. For decades, designers relied on the reliable F-pattern and Z-pattern, which were essentially static maps of where eyes fell on a fixed screen.As we navigate a landscape dominated by agentic interfaces and spatial computing, the way users scan a page has fundamentally fractured.We no longer design for a viewer; we design for a scanner-interactor who expects the interface to meet them halfway.The Death of the Static ScanIn the early 2020s, eye-tracking studies were simple. Researchers put a user in front of a monitor and watched their gaze. Today, the page is no longer a flat document.Users in 2026 do not just scan from top to bottom; they scan for anchors of intent. With the rise of AI-driven browsing, users often arrive a...
Why Tech Is Becoming Unusable for Everyone Except Cyborgs
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Why Tech Is Becoming Unusable for Everyone Except Cyborgs

Remember when technology was supposed to make life easier? That dream is long gone. Instead of simplifying our lives, modern UX has become an endurance test designed to see how much frustration the average user can endure before smashing their device.Older adults are completely left behind, struggling with interfaces that make no sense.But here’s the real kicker—even younger users, the so-called “digital natives,” are constantly battling against counterintuitive design, hidden options, and convoluted processes. It’s not just a generational problem anymore. It’s a universal one.Tech companies love to call their interfaces “intuitive,” but what they really mean is, “intuitive if you’ve spent years memorizing our specific logic.” Take something as simple as taking a screenshot. Once upon a ti...
The CxD Interview Guide. Get the most out of your next… | by elaineinthebay
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The CxD Interview Guide. Get the most out of your next… | by elaineinthebay

Get the most out of your conversation design job interviewInterviews go both ways. In these trying times of layoffs and non-existent UX job listings, it might seem a little pretentious to ask that candidates be “more picky” about their future employer, but the questions you pose the hiring team have 2 core functions.The questions you ask show you’re:Vetting the role/teamImplicitly telling your potential employer about your priorities (both in design and in your career)A successful conversation design job interview is not just about impressing your potential manager— it’s also about ensuring that the company and team align with your career goals and values. Additionally, sussing out the role could save you time in the job search process (it’s not the kind of work you want to do, e.g. chat v...
The Dangers of Deceptive Design Patterns (And…
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The Dangers of Deceptive Design Patterns (And…

Today As web designers, our role in crafting user-friendly digital landscapes is critical. We are tasked with creating user experiences that make visitors feel comfortable and respected. This, in turn, creates benefits for our clients by improving repeat visits and achieves the site’s ultimate aims, whether that is sales revenue or some less tangible form of metric. Yet the rise of UX dark patterns, or deceptive patterns as they are more often referred to, poses a significant challenge to maintaining an ethical and user-centric approach in the industry. These tactics breach trust as they are designed to lead users into making unintended decisi...
How To Write a UX Case Study That Wins More Work
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How To Write a UX Case Study That Wins More Work

To maximize your chances of landing a job or client, including information about your work in a case study is essential. This article provides some practical tips on what to include and how to format your document for maximum impact. Regardless of your experience level, this information will be invaluable. In most cases, your case studies will be primarily visual. So it’s vital that you keep design revisions and screenshots of different aspects of the projects you work on as they evolve. Many designers like to keep a work diary, or journal, separate from a sketch pad, in which they can jot down their thought processes from the day. This helps immensely when you revisit a project to create a case study. By breaking away from a purely visual approach to portfolios, you can construct the stor...
What is UX?. What is User Experience and how is it… | by Shachar Oz
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What is UX?. What is User Experience and how is it… | by Shachar Oz

“Where in the product development process does UX participate?”The UX starts from an early business concept until you have a clear design of the application screens (in the case of a digital product). It also continues after that, but this is the main event.UX Research leads to high-quality conceptsIt starts by researching ways to make our target audience happy and content. Then user-centered design methodologies are used to design solutions to the problems the users have. Read one example article I wrote about research aspects.From an idea to a wireframeOnce you have the main idea for a solution your potential customers would need and love, UX methodologies would assist in drafting the mockups, which later will become the wireframe for the user interface.User stories, user scenarios, and ...
Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium
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Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium

Users shouldn’t be guessing which option is available or not when they are searching for something.Take this search as an example. National Car Rental website shows the user all the locations available to book a car for the dates already selected, but when you try to select one of them, two errors appears: either the store doesn’t open at the select date and time or the store is not valid for the promotion code added.As you can see, there are many stories in the São Paulo (City in Brazil) area that supposedly is “available” to book (the red error only shows after your try to book), but after 2 minutes of clicking on all of them, only 2 or 3 were actually accepting bookings at given filters.The only exception I’d like to mention is when the unavailable option is placed in the results as a m...
Are Modals In Web Design A UX Disaster?
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Are Modals In Web Design A UX Disaster?

Modals, a nifty little feature that allows you to display different messages at the top of your website, have been touted as extremely useful. Some even claim that they are helpful enough to completely replace the banner ads we all hate so much. But are modals in web design a UX disaster? If you are unfamiliar with the term, a modal is a dialogue window appearing when a visitor clicks on a hyperlink or hover image. Suppose you want to collect on-site subscribers or you want visitors to sign up for a freebie. In that case, you can use modals. However, many web designers – and some website visitors – are against using modals in web design. The main argument is that it affects the user experience. But are modals in web design a UX disaster? Read on to find out. What Do Modals Do? Modals often...
Brand Equity for chatbots. We commonly think of bots as problem… | by Luci Costa | Aug, 2022
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Brand Equity for chatbots. We commonly think of bots as problem… | by Luci Costa | Aug, 2022

We commonly think of bots as problem solvers or functional tools as virtual attendants. However, there’s a lot more to be explored in this incredible world of bots.Besides improving customer service, chatbots can create personalized experiences and totally meet the expectations of the users by strengthening the brand to outstand its commercial value once you define it well, bringing into play the real concept of brand equity. When we have in mind such a concept, we are aware of actions and strategies that can be applied to a brand to show its worth, and chatbots can lead to the 4 pillars of brand equity — loyalty, awareness, associations and perceived quality.I’ve highlighted three actions and strategies which I consider important to add value to your brand through chatbots.Here we go…Voic...
Ux Case study-Automating Outbound Collection calls through Voice-bot for a Micro-Finance Company | by Taranjit Singh Sandhu | Jul, 2022
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Ux Case study-Automating Outbound Collection calls through Voice-bot for a Micro-Finance Company | by Taranjit Singh Sandhu | Jul, 2022

A Voice-bot understands the natural language and interacts with users to remind them about due payments.I work at an IT services company (Simpragma) which aims to revolutionize Contact Centres with their automation expertise built over a decade. The company has built Voicebots, chatbots, social media messenger bots, visual IVR, etc for renowned brands where I have contributed as a user experience designer.This project was done for a leading micro-finance company (we will use the name “B Finance”) which has over 5 million customers. They wanted to automate payment reminder calls as the task is repetitive in most cases. I would take you through the design process of the Collections Voicebot at a glance where some stats might be altered for confidentiality. As we had prior knowledge of B Fina...
3 Quick Tricks to Boost Customer Retention
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3 Quick Tricks to Boost Customer Retention

Acquiring a new customer is difficult, but retaining an existing one is even more challenging. Yet, statistics show that efforts focused on retention bring way more value.  For instance, according to SmallBizGenius, 82% of companies agree that customer retention is cheaper than acquisition. Apart from that, 65% of a company’s revenue comes from existing clients, and increasing the investment in retention by only 5% already gives you a boost in profits by 25% to 95%. Impressive, right? So what should you do to reach such results?  One component that impacts brand-client relationships is website design. This article will give you three design tricks that will encourage your customers to come back to your site more and more.  1. Rethink Your Website Structure It is hard to imagine a website v...
Psychology in Web Design: How to Use it Right
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Psychology in Web Design: How to Use it Right

We all know that psychology is a powerful tool. When used correctly, it can influence and persuade people to take action. In the world of web design, this is extremely important. If you want to create an effective website that converts visitors into customers, you need to leverage web design psychology. Keep reading to find out more. What Is Web Design Psychology? Your website design shouldn’t just make your website pretty. It should impress your visitors, hold their attention, and lead them to action. That’s where web design psychology comes in. Each color, typeface, and space has a psychological significance, helping people connect to your website. These elements trigger subconscious reactions, which you must leverage to get that desired action. It takes seconds for people to decide whet...
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How is my time management organized?

Photo by Carl Heyerdahl on UnsplashWho doesn’t want to have more time and work less? If you’re going to live a whole life and find time not only for work but also for recreation, hobbies, and travel, you are interested in the basics of time management. So have I.Why build time management?Everyone has a different purpose for organizing processes in time. In general, it is necessary to choose a convenient method of time management toeffectively allocate time for personal and work, for self-education and hobbies, for family and friends,separate important tasks from secondary ones,to think about your life goals and set priorities,to take time and learn to plan the day, week, month, or year,not procrastinate,motivate yourself and achieve your goals.What are the methods of time management?There ...
Conversation Design Resource Guide | by Ayesha Saleem | Feb, 2022
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Conversation Design Resource Guide | by Ayesha Saleem | Feb, 2022

Google’s Conversation Design ResourcesMy favorite place to start and one I refer back to constantly is Google’s Conversation Design Library. Their articles do a great job teaching how to incorporate well known UX practices into conversation design (see: The Rule of Three).Going hand in hand with Google’s Conversation Design Library are their docs which is a more actionable guide to best practices in the CxD space. Their docs outline their design process, conversational components and my personal favorite, a comprehensive style guide.Taken from Google’s Conversation Design Style GuideGoogle’s style guide provides clear examples of how to write for conversational systems with a “Do and “Don’t”.Their conversational components section addresses how to write commands, errors, apologies and more...
My first experience creating Chatbots | by Karol Japp | Nov, 2021
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My first experience creating Chatbots | by Karol Japp | Nov, 2021

This week, my first job as a UX Designer in a large company came to mind: Designing and developing a chatbot for one of the sectors of this company.I started with a survey about the characteristics and personality that the chatbot would come to have, based on the preferences of those working in the industry. After all, it would be an internal and daily communication about any doubts that might arise on their part.During the process, preferences were changing. One moment they wanted a robot, another moment they wanted a robot animal, and ((only)) later they decided that it would make more sense to be a human.Another survey was carried to discover their characteristics and personalities. Four more models developed.Which would they prefer among the 4 chatbots drawn. One was chosen, but intern...
What is User Experience (UX) Design | by WAVE OF IMAGINATION | Sep, 2021
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What is User Experience (UX) Design | by WAVE OF IMAGINATION | Sep, 2021

What is UX design and why is it importantUser experience (UX) design is the process design use to create products that provide meaningful and relevant experiences to users.So, during this process user experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep a user loyal to the product or brand.What are the most important skills in a UX designerUX researchmany of the decisions UXers make are not just plucked from air but are deep thought out, studied and researched.1. How Conversational AI can Automate Customer Service2. Automated vs Live Chats: What will the Future of Customer Service Look Like?3. Chatbots As Medical Assistants In COVID-19 Pandemic4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Ca...
How we made an award-winning Google Assistant App | by Furkan Akyurek | May, 2021
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How we made an award-winning Google Assistant App | by Furkan Akyurek | May, 2021

News Quiz for TRT World have combined the human voice with intelligent voice assistant technology to create the best user experience.News Quiz from TRT World has recently won awards in two separate categories in Google Actions Challenge. Our quiz tests user knowledge about the current events with new questions every day and exist both on Google Home and Amazon Alexa.It took a lot of iterations to get there. We were faced with unexpected challenges as developing an app for a voice interface requires a different mindset. This article will detail our process of getting to the end product and the lessons we learned. As one of the first comers to the voice assistant platform in the media industry, we’d like to share some of the practices we developed along the way.Conception of the ideaAfter re...
Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Therefo...
UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021
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UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021

Voice User Experience and Conversational Design are two of the fields I have found especially interesting while learning about UX Design. They have often been described as the next frontier in user experience design and leave ample space for experimentation. Before talking about tools and tricks, let’s talk about how these two areas are different.Voice UI DesignVoice interface design uses speech recognition to allow users to engage with technology using voice commands. As the world becomes increasingly fast-paced and information-dense, voice technologies are challenging the dominance of the graphical user interface and can make the experience much smoother. (Definition via UXPin)Conversation DesignConversation Design is the process of designing a natural, two-way interaction between a user...
The Five P’s of successful chatbots | by Stefan Katz | Dec, 2020
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The Five P’s of successful chatbots | by Stefan Katz | Dec, 2020

Photo by Austin Distel on UnsplashThe COVID-19 pandemic triggered an immediate need for transformation of traditional business practices. Workers the world over were forced to work from home, and companies scrambled to redesign their way of working and business continuity strategies. One area of particular strain was in the contact center, and no industry was immune.Call volume exploded during the pandemic, putting immense pressure on customer service operations. This surge brought the topic of chatbots and conversational automations to every board table in the need to bring relief to contact centers while continuing to provide high-quality customer service. The pandemic increased the adoption of chatbot technology significantly, and investment budget has been reprioritized to support chat...