Monday, November 29Digital Marketing Journals

ux

What is User Experience (UX) Design | by WAVE OF IMAGINATION | Sep, 2021
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What is User Experience (UX) Design | by WAVE OF IMAGINATION | Sep, 2021

What is UX design and why is it importantUser experience (UX) design is the process design use to create products that provide meaningful and relevant experiences to users.So, during this process user experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep a user loyal to the product or brand.What are the most important skills in a UX designerUX researchmany of the decisions UXers make are not just plucked from air but are deep thought out, studied and researched.1. How Conversational AI can Automate Customer Service2. Automated vs Live Chats: What will the Future of Customer Service Look Like?3. Chatbots As Medical Assistants In COVID-19 Pandemic4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why...
How we made an award-winning Google Assistant App | by Furkan Akyurek | May, 2021
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How we made an award-winning Google Assistant App | by Furkan Akyurek | May, 2021

News Quiz for TRT World have combined the human voice with intelligent voice assistant technology to create the best user experience.News Quiz from TRT World has recently won awards in two separate categories in Google Actions Challenge. Our quiz tests user knowledge about the current events with new questions every day and exist both on Google Home and Amazon Alexa.It took a lot of iterations to get there. We were faced with unexpected challenges as developing an app for a voice interface requires a different mindset. This article will detail our process of getting to the end product and the lessons we learned. As one of the first comers to the voice assistant platform in the media industry, we’d like to share some of the practices we developed along the way.Conception of the ideaAfter...
Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Ther...
UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021
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UX Design Resources | Tools for Voice & Conversation Design | by Chelsea Case | Jan, 2021

Voice User Experience and Conversational Design are two of the fields I have found especially interesting while learning about UX Design. They have often been described as the next frontier in user experience design and leave ample space for experimentation. Before talking about tools and tricks, let’s talk about how these two areas are different.Voice UI DesignVoice interface design uses speech recognition to allow users to engage with technology using voice commands. As the world becomes increasingly fast-paced and information-dense, voice technologies are challenging the dominance of the graphical user interface and can make the experience much smoother. (Definition via UXPin)Conversation DesignConversation Design is the process of designing a natural, two-way interaction between a u...
The Five P’s of successful chatbots | by Stefan Katz | Dec, 2020
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The Five P’s of successful chatbots | by Stefan Katz | Dec, 2020

Photo by Austin Distel on UnsplashThe COVID-19 pandemic triggered an immediate need for transformation of traditional business practices. Workers the world over were forced to work from home, and companies scrambled to redesign their way of working and business continuity strategies. One area of particular strain was in the contact center, and no industry was immune.Call volume exploded during the pandemic, putting immense pressure on customer service operations. This surge brought the topic of chatbots and conversational automations to every board table in the need to bring relief to contact centers while continuing to provide high-quality customer service. The pandemic increased the adoption of chatbot technology significantly, and investment budget has been reprioritized to support c...