Saturday, October 16Digital Marketing Journals

email automation

Your Guide to Creating a Successful Email Marketing Campaign
best practices, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

Your Guide to Creating a Successful Email Marketing Campaign

By Kelly Forst September 2, 2021 Want a successful email marketing campaign? Then you need to do more than send random emails to your audience. Did you know people send 306 billion emails each day? That number will likely hit 361 billion by 2024. It may seem like a saturated field, but marketers report that email marketing is their leading method for acquisition and retention.Email marketing is a powerful tool when used correctly.But, if you don’t follow email campaign best practices, it is easy to get lost in the shuffle of emails people receive every day. Your goal should be to stand out in an inbox full of offers and provoke a response from your audience.What is an email marketing campaign?An email marketing campaign is a series of time-bo...
How to Get Started With Email Automation
automation, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

How to Get Started With Email Automation

By Kelly Forst August 20, 2021 Here’s everything you need to get started with email automation: from tools to workflows to content tips. Email automation: everybody’s doing it.Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money.I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results.So why haven’t you tried it yet?Maybe you thought that automation was for bigger, more established businesses. Maybe you think you don’t have the time. Or maybe you just ha...
The 2021 Email Marketing Best Practices Guide
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
How to Use Email Marketing Automation
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email series, Internet marketing, marketing automation, Online Marketing, welcome series

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.”You hear the phrase again and again.Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it. After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it:Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email au...