Blog

30Jan By Rebecca LeighNo Comments

ads, advertising, Blog, Digital Marketing, digital mkt, Internet marketing, marketing strategies, Online Marketing, paid ads, Paid Media, paid traffic, testimonials

Testimonial Advertising: Customer feedback as promotion

Corporate Lifestyle And Communication. Multiracial Coworkers Communicating Standing Near Table During Business Meeting In Modern Office. In this day and age making sales is harder than ever, with a cost of living crisis in the U.K and several places feeling the pinch post-lockdown.  But how do you effectively create a customer relationship without rushing in? What is CRM? Customer relationship management (CRM) refers to a strategy you have in place to manage the relationships with potential and current customers.  Usually it is understood to mean the software, but it can also refer to the strategies your team puts in place for handling customers.  The tool CRM is used to store customer information and helps you analyse it to decide how to approach customers. Why is CRM important...

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25Jan By Emilia TanaseNo Comments

Blog, copywriters, copywriting, Digital Marketing, digital mkt, email, email campaign, email copy, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Online Marketing, sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this: They use discounts as their main strategy to persuade customers to buy. But what happens when your customer’s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails. Because here’s the thing. Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you’ve got discounts all the time? And, most importantly, why would they pick your brand ov...

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22Jan By JayceNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

How Can I Post Pictures on Instagram From My Computer?

With over two billion active users worldwide, Instagram is one of the most popular social media platforms. Whether you share images or videos, it’s an excellent platform to showcase your creativity. However, social media professionals, for whom Instagram is their bread and butter and tend to be more on their laptops than their phones, often question, “how can I post pictures on Instagram from my computer?” Convenience is crucial for social media managers who want to post images from whichever device is closest to them. Knowing how to upload to Instagram from your computer becomes even more crucial if you edit your photos and videos exclusively from your desktop. You don’t want to waste time transferring the files on your mobile device, right? So, let’s look at the different ways you can po...

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20Jan By Ann SmartyNo Comments

ann smarty, Blog, customer value journey, cvj, Digital Marketing, digital mkt, email outreach, Funnels, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, sales funnel

Four Sales Tools To Use During This Economic Downturn

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead. Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing: 1. Walnut.io: Make the Most of Your Product Demos Product demos are the most powerful sales tools. But they are also the most challenging tools because they often require design skills and live presentations. The result is often unpredictable making it difficult to identify what went wrong with different prospects and how to improve your process. Walnut is an innovative tool that helps sales reps create personalized and interactive product demos that close deals. Its key features include: Create personalized and engag...

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16Jan By Dario SupanNo Comments

become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, Internet marketing, Online Marketing, PPC

Best Practices for Content Marketing in 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business.  However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Part of that success comes from understanding and following the industry’s best practices.   Now, before we dive into best practices for 2023, let’s quickly run through foundational content marketing principles you need to follow regardless of the year on your calendar. The Core Principles of Content Marketing  Even if you follow best practices discussed later in the article, your content marketing strategies are bou...

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13Jan By Sweta PanigrahiNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, twitter

60+ Twitter Statistics to Skyrocket Your Branding in 2023

Unless you are living under a rock, you must be aware of the regime change Twitter underwent last year. What followed is the overhaul of Twitter blue, the exit and restoration of Twitter spaces, changes in Twitter policies, staff cuts, and recently Elon Musk decided to step down from the CEO position. All this daffy turn of events sends the advertisers across the platform in a frenzy to pull out their advertisement budget from the platform. Does this mean Twitter is no longer hospitable for businesses? Well, that’s not true. As a matter of fact, Twitter is rebuilding its trust with advertisers by hearing their concerns and reflecting their needs in its features, such as Twitter Blue and advertising incentives. And the old birdy traits have not gone vanished. Twitter is still sensatio...

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11Jan By Joshua LeeNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, linkedin, LinkedIn Marketing, Online Marketing, Social, social media, social media marketing

5 Tips You Can Use to Improve Your LinkedIn Marketing Strategy in 2023

LinkedIn is a fantastic medium for extending your reach, positioning yourself as a thought leader, and building your personal brand. However, to get the most out of this platform this coming year, you need to understand the key pillars required to create a winning LinkedIn marketing strategy. And that’s what this article is all about– here are 5 actionable tips you can integrate into your 2023 LinkedIn marketing strategy to make it stronger and more effective. 1. Original Content Over Links Whether it’s a completely new post or something you’re repurposing from your website, original and fresh information is how to get an engaged audience that keeps coming back. You want to avoid simply regurgitating links and info that’s posted outside of LinkedIn. For one, most social media p...

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6Jan By Adrian BoyselNo Comments

Blog, content creation, content creators, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, outsourced marketing team

AI and the Future of Design: Is There Still a Future in Graphic Design?

From $5 logo designs to websites like Canva to artificial intelligence is there still a future in graphic design? Is Artificial Intelligence Taking Over the Design Industry?  Artificial Intelligence is rapidly changing the landscape of the design industry as we know it. Many creatives believe that it’s just the beginning of the end for designers, and that mindset of resistance to this technology will leave you in the dust if you are slow to adapt.  For over a decade stock websites have been giving creatives a shortcut to the creative process, eliminating hours and hours of creating basic design elements like photos, videos, and illustrations from scratch. Yet you never hear anyone talking about how stock websites are ruining the design industry, so why is that?  The truth ...

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5Jan By UweNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

6 Great Tips to Become a Successful Social Media Consultant

In the past, social media was seen as a fun way to connect with friends and family. Nowadays, it is one of the most important tools a business can use to reach customers. It is one of the most important aspects of online marketing and continues to grow. Here are a few statistics that show just how important social media is for businesses: More than half the world is on social media (58.4%) 93.4% of all internet users use social media People are spending more than two hours on social media every day With statistics like that, it’s no wonder businesses are looking to up their social media game. This is why social media consulting is such a sought-after field. If you are looking to become successful in this industry, there are a few things you can do to raise your chances. This article will d...

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1Jan By Lindsey MillerNo Comments

become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email outreach, Internet marketing, Online Marketing

Why Content Marketing is the Only Marketing Left

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want.  Content marketing is inbound. It’s about creating and sharing content that helps consumers achieve their goals without asking for anything in return. Who can say no to free help? Consumers can now research their challenges online, increasing content’s value. When you share information that helps consumers live better, they will keep coming back for more. And when they need a product or ...

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28Dec By Alex CattoniNo Comments

Blog, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

What Services Should I Offer As a Copywriter?

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way… And because of that… we tend to sort of be good at… a lot of things? Or at least that’s what your clients probably think. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! So the question is this: where do you draw the line? As a copywriter, what jobs should you actually be doing? Well, the great thing about being a freelance copywr...

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27Dec By Paresh SagarNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, twitter

How to Do a Twitter Advanced Search in 2023

Twitter is one of the best online communication tools available today. It has become more than a mere social media platform. Today, it is considered more of an indispensable tool for gathering data. Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year (200 billion+) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information? Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Twitter Advanced Search is a bonanza for marketers and small company owners as it allows them to identify new consumers and search for tweets effortlessly. Although, an advanced search is more comple...

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23Dec By Grace LauNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

How Ecommerce Transformed Marketing  – DigitalMarketer

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts.  So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy. Then we can start to understand why marketing has had to adapt to new digital techniques. What is eCommerce and How Has it Impacted the Economy? Since the early 2000s, the ecommerce market size has been growing rapidly. It only keeps accelerating, too. According to Insider Intelligence, US ecommerce sales are predicted to pass $1 trillion in 2022. Worldwide, they exp...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, linkedin, pinterest, Social Marketing Strategies, social media, social media marketing, twitter, youtube

How to Schedule Tweets like a Pro in 2023

The key to successful marketing on Twitter is consistency—the kind of consistency that doesn’t lack quality. But let’s be honest, it sometimes gets hectic to maintain tweet consistency and quality. And you, as a social media marketer, must be facing the same problem. The recent transition from handling a single account to managing multiple social media platforms can take a toll on your performance. But what can you do to maintain an active and qualified Twitter presence while efficiently conducting other day-to-day job activities? Well, you can learn how to schedule tweets! Scheduling Twitter posts keep you ahead of time so you can always have your feeds filled with quality content without the hassle of manual posting, and there are two ways to do it. Third-party Twitter scheduling using S...

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18Dec By Heather LisleNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, management, Marketing Management, Online Marketing

How to Communicate Like a Boss … Based on Your Personality Type

FACTS: People buy from people – not businesses. You’ve likely heard that phrase at some point in time but aren’t sure how to connect the dots. You may be telling yourself, “Of course, people buy from people…but, aren’t they really buying from a business?” Technically, yes. And…they buy because the person they’re buying from is someone they’ve grown to know, like and trust. Did you know… 74% of all Americans say they are more likely to trust someone who has an established personal brand. 63% of Americans are more likely to buy from you if you have an established personal brand…and this goes for business owners and those in corporate leadership positions. (Brand Builders National Research Study, 2020) When you combine messaging infused with your personality along with th...

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13Dec By Marci CornettNo Comments

Blog, Customer, Digital Marketing, digital mkt, Internet marketing, marketing strategies, Online Marketing, testimonials

3 Mistakes to Avoid for Better Results from Customer Surveys

Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you could use to improve your marketing. Instead, you feel like the survey was a waste of time. But here’s the deal—if you’re not listening to your customers, then you’re missing a big opportunity to grow. Surveys are easy, inexpensive and allow you to capture a goldmine of customer data… if you know how to do them right. Otherwise, they will be a waste of time for you and your customers. But that’s not an outcome you need to worry about. Because going forward, your surveys ...

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10Dec By Chandraveer SinghNo Comments

Blog, content marketing, instagram, Social Marketing Strategies, social media, social media marketing, youtube

8 Podcast Promotion Tips to Reach Maximum Listeners

So, you finally managed to start your podcast. Nothing can beat that feeling, right? You are very excited, at the same time, have huge expectations from it. And why wouldn’t you? All the hard work you have put into researching, interviewing experts, promoting brands, and gathering actionable tips must cultivate a great response. Wait! You are missing one important thing. Where is your podcast promotion marketing? Don’t tell me you still believe in the “Create and they will come.” Realistically, you know this no longer works. Right? Statistics suggest that there are over 2.4 million podcasts with over 66 million episodes. To stand out, you need more than quality content. What works today is: to create, market, and grow. So, if you have completed your first step by creating a podcast, now is...

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8Dec By Chris BournelisNo Comments

Blog, content, content marketing, copywriting, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, traffic

How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending topics, which can drive traffic, but only for a limited time. According to HubSpot’s State of Marketing Trends Report (2022), 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means publishing fewer blog posts. But if your content depends on trending topics, how can you create quality content that lasts? Enter evergreen content. First, let’s be honest; creating evergreen content isn’t a walk in the park. M...

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4Dec By Eduardo AznarNo Comments

ads, benefits of paid ads, Blog, Digital Marketing, digital mkt, Facebook Ads, Google Ads, Instagram Ads, Internet marketing, Online Marketing, paid ads, paid advertising, Paid Media, paid media strategy, paid traffic, paid traffic mastery, running paid ads, search ads, video ads

The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud in recent years.  So what does this mean for the rest of the industry? The answer is simple: every ad company, no matter their size or budget is just as at risk as the big guns – if not more.  In this article, I summarize some of the biggest and most shocking cases of ad fraud we’ve witnessed over recent years and notably, what vital lessons marketers and advertisers can learn from them to avoid wasting their own budgets.  The biggest ad fraud cases in rec...

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1Dec By Jenna BunnellNo Comments

Blog, Google Business Profile, Social Marketing Strategies, social media, social media marketing

How to Use Google’s Business Messages to Improve Customer Service

Customer service is essential to companies, especially when taking custom orders. If a customer emails you and asks you a question, you can’t just ignore it. You have to respond, even if it takes a while. In the past, this meant you could spend hours typing out long emails at your computer, but now this is simple with Google’s Business Messages. Google’s Business Messages is a useful tool that ensures potential customers can receive help and support through real-time chat, no matter the hour. Let us explain how you can use Google’s Business Messages to engage with your customers. What Are Google’s Business Messages? Google’s Business Messages is a free chat service that offers instant customer support via real-time live chat. The service helps customers get in touch with your business dire...

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29Nov By Mark de GrasseNo Comments

Blog, Digital Marketing, Digital Marketing Agency, digital mkt, email outreach, Internet marketing, Marketing Agencies, marketing career, marketing careers, Marketing Management, Marketing Skills, Online Marketing

How to Cure “Lonely Marketer Syndrome”

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer, marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most entertaining and fun aspects of business, that being growth, change, and interaction between business and customer, lead to such an unsatisfactory rating? Further, how could a job that is perfectly suited for remote working still rate so low? Why Marketers Are Unhappy There are lots of reasons why someone could be unhappy with their job, but for now, let’s focus on the five core factors that generated a 3.1 star rating for marketing management. We’ll expand it a bit to accommodate soloprenuers/consulta...

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24Nov By Ann SmartyNo Comments

Blog, community building, content marketing, Digital Marketing, digital marketing skills, digital mkt, email list, Email Marketing, email outreach, Internet marketing, marketing automation, Marketing Skills, Online Marketing, PPC, Project Management

Marketing Skills You Must Have in 2023

Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction tactics and platforms, so the list of required skills may be diverse. Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization Organic visibility is the most sought-after marketing channel out there. In fact, if you search Linkedin Jobs for “Digital Marketing”, the results page is dominated by SEO job openings: And it is understandable: Every brand, big and small, is seeking traffc from organic se...

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23Nov By Alex BirkettNo Comments

Blog, Social Marketing Strategies, social media, social media marketing, youtube

5 Steps to Get Started with YouTube Creator Studio (+3 Tips & Tricks)

Spending money and time getting the best video recording tools and making the most fantastic content is just half the job done. With 500 hours of videos uploaded every minute, you have to work extra smart to make it big on Youtube. The next crucial step is to engage with your audience and get deeper insights into your channel’s performance. Luckily, YouTube has created the YouTube Creator Studio to manage, monitor, and monetize your YouTube channel efficiently. Combining a solid YouTube marketing strategy with a good understanding of this platform is crucial for your channel to reach a larger audience and find success on YouTube. In this article, we’ll show you how to get started with YouTube Creator Studio as well as how to leverage SocialPilot to boost your Youtube marketing. Ready to le...

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19Nov By Firaol BirhanuNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, marketing careers, Marketing Skills, Marketing Strategy, Online Marketing, social media marketing

The 5 Most Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies. You do digital marketing and you want to be successful, right? If so, you need a strategy, it’s essential because it will help you in expanding your business. And most importantly, a digital marketing strategy may help a company outperform its competitors. The Objectives of Digital Marketing Strategies With the use of online resources, m...

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15Nov By Jenna BunnellNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email outreach, free traffic, Internet marketing, Marketing Skills, Marketing Strategy, Online Marketing, organic, organic traffic, Social, social media, social media marketing

How to Gain More Customers Online

Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them, around 4.59 billion in 2022 and that number is expected to grow to 5.85 billion by 2027. That’s the majority of the world’s population within reach of any and all of your marketing efforts.  Your customers read your social media posts, and they also read posts and reviews that discuss your brand and your products. But how do you turn those connections into actual leads? How do you use social media as an efficient lead generation tool? We look at some tips so you can maximize the leads that come to you from social media platforms.  Is social media important to your business?  Image sourced from Smart Insights The s...

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14Nov By Christine TomasNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

5 Easy Steps to Conduct a YouTube Audit

Have a YouTube channel? There needs to be more than just creating and sharing engaging content if you want it to grow and become popular. You have to check and evaluate its performance. However, even after following a clear strategy, many channels don’t see any new subscribers, or the channel does not develop or does it very slowly. Unfortunately, 97% of YouTube channel creators fail, and lack of auditing is one of the main reasons why. What’s the problem? What are you doing wrong? All you need to do is conduct a YouTube audit. YouTube has 2 billion logged-in users every month, so you should always stay tuned to their preferences, interests, and expectations. Auditing, in turn, is an excellent way to get a clear plan of action and fix mistakes. Below you will find tips that will help you c...

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10Nov By Mark de GrasseNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

A Revolutionary New Way to Look at Content Marketing Strategy

Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does content really have revenue-driving value? Before we dive into the solution, let’s define what is and isn’t “content marketing” in the context of our new way of looking at strategy. What Is and Isn’t Content Marketing Content Marketing is the process of content creation & organization. Many people confuse it with content distribution, which is the promotion of the content you create through channels like social media marketing, email marketing, and paid media. Content Marketi...

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6Nov By Sean DavisNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, Social Marketing Strategies, social media, social media marketing, twitter

An Exclusive Online Space to Engage Your Audience

In a bid to make its platform even more appealing to its die-hard fans and newcomers, Twitter introduced several new features over the past couple of years. One of the most recognizable and appreciative efforts was Twitter Communities, which provides users with an exclusive online space to get closer to the discussions they care about the most. If you observe the current scenario, Twitter Communities are increasingly grabbing eyeballs, and for a good reason. Brands are now looking for innovative ways to leverage Twitter Communities in order to reach their audience. They offer an outstanding opportunity to build a community of brand advocates and strengthen brand visibility. If you are a business wanting to know how to grow your brand with the help of Twitter Communities, you are at just th...

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5Nov By Jenny HanNo Comments

affiliate marketing, affiliate marketing content series one, Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing

Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content. Long-form content can come in various forms, including online guides and eBooks. Long-form content can be great work for affiliates, while it can be a gold mine for businesses. So, if you’re not taking advantage of long-form content, then now is the time to do so! Good news! You’re in luck! In this guide, you’ll learn about long-form content, why it’s beneficial to your business, and ho...

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31Oct By Mark de GrasseNo Comments

Blog, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, personal branding, social media, social media marketing, tiktok

It’s Scary That You’re Missing These 5 Marketing Skills

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong. TikTok’s userbase is aging up as we speak, now is the time to get on! Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. DOWNLOAD: The TikTok Ad Set Up Guide. Learn how to quickly create 16 TikTok ads in the least amount of time possible. Click Here 2. Your Lack of Email Marketing is SCARY The myth that email marketing is dead is just like a haunted ...

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28Oct By Vartika KashyapNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Manage Your LinkedIn Community Effortlessly In 2022

More than 2 million! According to Business Statistics, this signifies the total number of Linkedin communities. What does that imply? It implies that using LinkedIn to advance B2B marketing is worthwhile. After all, LinkedIn is the best social media platform for establishing solid business ties and generating qualified prospects. If your business is mostly B2B, you might have thought about creating a LinkedIn community. Perhaps you’re also considering how to manage it. But cultivating LinkedIn communities can become overwhelming over a period of time. Just think of tens and hundreds of pending connection requests you have no idea what to do with. So, how do you manage your LinkedIn community to foster better professional relationships without taking undue stress? Let us dive deep into prof...

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27Oct By Jessica DayNo Comments

Attract More Clients, Blog, Community, community builder, Convert More Clients, crm, customer value journey, customers, Digital Marketing, digital mkt, email outreach, Internet marketing, Marketing Agencies, Online Marketing, ROI

Here’s Why CRM For Digital Marketing Helps Boost ROI

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty.  Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Businesses can use a CRM system to collect valuable customer data. This can then be used when it comes to marketing strategies. It allows you to capture and retain customers. When customers are satisfied with the service you have offered them, not only are they more likely to return, but they’re also more likely to recommend you to a friend. If a customer is dissatisfied with wha...

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25Oct By Jenny BernardeNo Comments

Blog, googe optimize, Google Business Profile, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

GBP Suspension and Reinstatement Chaos

If you’re following the guidelines correctly, Google Business Profile (GBP) suspensions should just be for major problems, right? And, getting your profile reinstated shouldn’t take weeks upon weeks, either. But, for a few weeks in October, it seemed that all it took to get suspended was looking at your GBP the wrong way, and the current response time for profile reinstatement is nearly a month. So what’s been going on? What happened: a bug caused Google Business Profile suspensions to skyrocket Ben Fisher, Google Diamond Product Expert and owner of Steady Demand, explained to BrightLocal over email that there were a number of causes for suspension at the time: “Causes for suspension right now: Hitting the verify button (instant suspension) Adding website parameters (33% suspended) Editin...

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22Oct By Michelle DaltonNo Comments

Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

The 5 Secrets to Community Onboarding: How to Reduce Churn and Create Super Fans

Crap, it’s happened again. You’ve arrived at a party where you don’t know anyone, and the host is nowhere to be found. The anxious tango begins. Are you supposed to just walk in? Who do you approach? Is everything in the kitchen? Why is it so loud (yet impossible to understand a word anyone says)? Is that Ashley from college or a doppelganger you have never met who will look at you in confusion when you ask where the punch is? Then it hits you… OH NO. WHERE IS THE BATHROOM? Matt catches your eye right before the panic wave crashes over you. Finally, the host, in all his glory and knowledge — he’s here to save the day and your bladder! He greets you warmly and shows you around the place. You note exactly where the bathroom is before he brings you to a group of familiar faces. It’s ...

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21Oct By Amanda WalkerNo Comments

Agency, Blog, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Skills Needed, Where to Look, and Jobs to Consider

Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it! Since businesses are after the masses, it is not a wonder that social media has since become a crucial marketing tool for businesses. In fact, 83% of marketers reported using social media for their digital campaigns. No wonder social media careers are becoming a lucrative choice. Social media has opened up media and marketing positions as well as opportunities for professional development. What does this mean for you? It translates to exciting career options and an opportunity to put your love for social media to expert use. Do You Want to Find out More? Let’s dive in to discover why you should take a career in social media, how to get started, a...

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17Oct By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

5 Simple Ways to Get More Engagement

Increasing Tiktok engagement is the best way for every female course creator to expand their reach and get more sales, especially with the ever-increasing content consumption on Tiktok.  For business owners, Titok is the six-figure-making platform where you can make a lot of money by increasing your engagement.  Nothing discourages zeal like not having people hit the like button, comment, or share your videos, let alone purchase your courses.  I have been there, and I know how frustrating it is. But my story changed when I got intentional with some hacks and tips I will be sharing with you shortly.  Five simple hacks I used to get more engagement on Tiktok 1. Post Regularly This has got to be the first thing any content creator will tell anyone intentional about brand bui...

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14Oct By Chuks ChukwuemekaNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter, youtube

The 7-step Inbound Marketing Strategy for Startups to Grow Faster

After launching your business venture with the aim to grow it rapidly, the next thing that jitters you is how to attract customers. The world is a global village, and customers now surf the web to make informed decisions when buying a product or service. A study has it that 80% of business decision-makers prefer articles on a company’s website as a source of information to advertisements. This has made inbound marketing a crucial business methodology. Also, traditional marketing is expensive, and the only lifeline startups have to compete with bigger firms with deep pockets is the Inbound marketing approach. Does that sound interesting? If yes, keep reading because we will tell you about the 7 inbound marketing strategies you should adopt as a startup. What is Inbound Marketing? Inbound ma...

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12Oct By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, video marketing

How to Get More Views on TikTok

Keenya Kelly Keenya is the CEO of If You brand It, a marketing and consulting firm in San Diego, CA where she strategically helps business owners develop video marketing strategies Keenya decided to learn about the TikTok platform as a way to market her business during the pandemic. In just 2 years Keenya has grown her account to over 489,000 followers and has helped clients reach millions of followers as well. As a partner with the Keenya Kelly brand you will surely reach Keenya’s strong female audience of influencers and entrepreneurs.

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8Oct By Alex CattoniNo Comments

Blog, copywriters, copywriting, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Skills, Online Marketing, sales, sales funnel, sales tips, Search Marketing, write ad copy

How to Write a Sales Page

Need to write a sales page for an upcoming launch? Looking to improve the existing copy in your funnel or website? If so, I’m going to teach you the 10 things your sales page MUST include if you want to make sure your copy creates trust, builds authority and converts like craaaaaaazy. Hey Posse! What’s up? It’s Alex.  Coming to you this week with a super quick sneak peek into the full sales page training that I teach my students inside my flagship program – the Copy Posse Launch Files. And inside my 5-day Write & Ignite Challenge. In this video, I’m sharing 10 conversion triggers that I always look for when writing – or reviewing – a sales page.  But first, if you’re new to the crew – welcome! Here on my blog, you’ll find tons of tutorials on copywriting, digital mark...

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7Oct By Rebecca Barnatt-SmithNo Comments

Blog, How-Tos, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, youtube

10 Ways To Optimize Your Video For Higher Rankings

Are you looking to improve your search engine optimization? You might be accustomed to keyword searches and a click-worthy content strategy, but have you thought about how your video optimization could improve your ranking position? By the end of 2022, video content will be responsible for over 82% of all internet traffic, making it a vital component of any successful site strategy. This is where YouTube comes into play. As the second largest search engine in the world, it has over 2 billion active monthly users, rendering it a key player in the battle to seek demographic engagement. Not only can the platform boost brand visibility, but Google takes YouTube-based searches into account when determining a site’s ranking position. The question is, just how vital could your YouTube SEO be on y...

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3Oct By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

Understanding Hashtags on TikTok – DigitalMarketer

TikTok hashtags work differently when compared to  Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.  Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use them to build a business on TikTok.  Let’s explore TikTok hashtags, why they matter and how you can use them for the best results.  Why do hashtags matter on TikTok? Like Twitter, Instagram, and other social media, hashtags help brands and individuals gain more visibility. With hashtags on your post, they automatically show up on feeds where those hashtags are searched for or where they are trending.  When used right, hashtags can increase your ...

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29Sep By Jenny BernardeNo Comments

Blog, googe optimize, Google Business Profile, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO

4 Key Local Search Updates Rolling Out In 2022

Wednesday, September 28 saw Google’s Search On 2022 event; a conference announcing the newest features arriving to Google. We’ve rounded up all the exciting local search updates coming to Google this year, as outlined at the event.  Multisearch Near Me  “Your camera is the next keyboard” explained Prabhakar Raghavan, Senior Vice President at Google. Updates to Multisearch will now include ‘near me’ terminology. Users will be able to search through photos and images, alongside fewer words, to find what they are looking for, and stores nearby that sell it. Whilst we have known about this update for a few months, it’s now been confirmed that this will start rolling out across the US.  Find the food you love  You’ll now be able to search (using both text, and images) for a specific dish. This...

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29Sep By Laura AlexanderNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing

The 5 Biggest Differences Between Facebook and Instagram Ads

It is no secret that social media is often the go-to method if a brand is looking to advertise itself and reach new customers. Among all the social media platforms, Facebook and Instagram stand out from the rest. And why should they not? After all, both platforms have nearly 2 billion daily active users. According to HubSpot’s Social Media Marketing Report, roughly 4 out of 5 marketers buy paid advertising on Facebook. The same report also reveals that while Instagram is behind Facebook in terms of marketer activity, the platform is set to attract more marketers in the future. However, between the two, which would be a better option if you wish to dedicate some of your marketing budget to run ads? As expected, both Facebook and Instagram ads have their pros and cons, meaning that brands ha...

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28Sep By Jeff HunterNo Comments

Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Marketing, networking, Online marketing, Online Marketing, videos

The Simplicity of a Press Badge with Jeff J Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.

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23Sep By Christina HooperNo Comments

Blog, brand building, brand identity, Brand Strategy, branding, Campaign Creation, content marketing, customer value journey, Digital Marketing, digital mkt, Internet marketing, Online Marketing, optimization, personal branding

3 Benefits of Building and Using a Personal Brand to Grow Your Business

Personal branding isn’t just for entrepreneurial rock stars that want to dance onto stage and hype up an audience with hopes, dreams, and unbelievable case studies. You don’t have to command an audience like Tony Robbins, make complicated things seem simple like Ryan Deiss, or make buying businesses sound as easy as buying groceries like Roland Fraser. You can just be you. The personal brand that you build will not only make it easier to get new clients, but also help you grow your business in a way that you actually enjoy. It’s a win-win-win situation! Creating a personal brand requires effort and consistency, but the payoffs are more than worth it. I’m going to show you 3 of the top reasons why personal branding is essential for business growth and why you should start wor...

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23Sep By Mike HawkesNo Comments

Blog, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Helpful Content Update – BrightLocal

Just over a month ago, on August 18, 2022, Google announced an update to their algorithm that got people both fearful and excited. The update itself started rolling out a week later on August 25, and Google confirmed it was going to take a couple of weeks before people saw an impact. This change to the algorithm was named the Helpful Content Update (HCU). And, for the first time in a while, SEOs around the world thought they were going to see some seismic activity in the search engine results pages (SERPs), rather than small blips. Then, right after the rollout for the HCU had finished, they dropped another update on us. This update was the September 2022 Core Algorithm Update. So what actually happened? Where are we a few weeks down the line? Did people see their sites plummeting into obs...

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22Sep By Chandraveer SinghNo Comments

Blog, instagram, Social Marketing Strategies, social media, Social Media Engagement, social media marketing

What is the Best Time to Post on Instagram in 2022?

Listen to this blog The latest social media statistics prove that Instagram is a powerhouse of engagement. You already know it and you want to reap the most of it. The reality, these days, hits you a little differently, right? Despite putting in great effort and time to create and publish quality posts, your content is unable to grab any eyeballs. Same is the fate of multiple marketers, because they avoid one crucial factor in the mix – the best time to post on Instagram. It is one of the crucial factors behind erratic engagement rates. The logic is quite simple, your post should go live at the time when most of your audience is active on Instagram to engage with it. So, what is the best time to post on Instagram? Well, this has a short answer and a long answer. The short answer is that t...

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19Sep By Ann SmartyNo Comments

backlinks, Blog, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, SEO, website design, website metrics, website traffic

5 Honest Link Building Methods

Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links generate referral traffic and build your brand. It wouldn’t be an exaggeration to say that links are essential for all digital marketing tactics. But with that, it is also the most challenging one. How are you earning backlinks for your website? I hope you’re not still submitting your site to hundreds of article sites or lame directories. You’re not spamming blog comments are you? You shouldn’t rely on one single tactic to get links to your site. You’re so much better off building a diverse link profile by getting links from various legitimate sources. Here are four honest ways you can earn high quality inbound links for y...

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16Sep By Jenny BernardeNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What’s Going On with Service-area Business Rankings?

Google may have rolled out a local search ranking update around September 7th. Local SEOs in the Local Search Forum are reporting ranking drops for service-area businesses (SABs) on mobile, with some SAB Google Business Profiles suddenly not visible on desktop. These drops in rankings have only been seen in Local Pack results, and not in organic rankings. These changes in rankings seem to have started happening around September 7, suggesting a change in the local algorithm focussed on SABs, on or around this date. Sterling Sky‘s Joy Hawkins has said: “I’m hearing a few cases like this lately and I’m starting to wonder if it’s related to the algorithm updates.” However, she is not able to provide specific advice at this time. As you’ll see below, the whole local SEO community is currently...

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14Sep By DigitalMarketerNo Comments

Blog, Digital Marketing, digital mkt, Google, Google Ads, Internet marketing, marketing news, Online Marketing, Trending, trending marketing stories

The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy

Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better Ads Standards. The impact on publishers and advertisers could be significant, as they’re used to having more control over their ad placements. To help you get ready for the new advertising policy requirements, we’ve put together a list of resources that includes information on what to expect and how best practices can be used. What are the updated requirements? The updated requirements are that ad experiences on landing pages must conform to the Coalition for Better Ads Standards. This means that ads must be less intrusive and more user-friendly. Google will consider a number of factors when d...

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13Sep By Kelsie RimmerNo Comments

Blog, How-Tos, Social Marketing Strategies, social media, social media marketing, youtube

How to Manage Multiple YouTube Channels: Tips and Tools

People, brands, and businesses often create a channel on YouTube to build an audience of engaged subscribers and promote products or services. But what about multiple channels? Is that a thing? If so, is it possible to effectively manage more than one YouTube channel? This article will delve into multi-channel ownership and explore tips and tools to help you juggle your YouTube presence like a pro. Why Would You Have Multiple YouTube Channels? First thing first: what’s the point of owning multiple YouTube channels? Isn’t one the limit? Well, actually, no – you can create up to 50 channels on the platform, and there are several reasons why you might want or need to do so. Some are as listed below: 1. For Better Searchability and Visibility Imagine liking a particular brand’s travel videos,...

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9Sep By Keenya KellyNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Online Marketing, Social, social media, social media marketing, tiktok, Trending, video marketing

How To Use TikTok Trends To Reach Your Ideal Customers 

Trends are an excellent way to reach your audience on any social media platform. Just like Instagram often has viral trends that users capitalize on, TikTok also has them in abundance.  If you are on TikTok often, you will notice how many creators consistently announce new trends on Tiktok, and they do this to encourage you to use them. On TikTok, trends are never-ending because users love them and look forward to making content around them.  Do you know how to use TikTok trends to reach your target customer? Let’s explore some helpful tips.  3 Steps to Use TikTok Trends to Meet your Ideal Audience 1. Keep a keen eye on every trend.  As fun and involving trends are, their relevance wears out in a couple of days, with users looking for another. This is why you must always kee...

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7Sep By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Unlock 6x More Ranking Insights in Local Search Grid

We’ve upgraded Local Search Grid to give you more ranking insights than ever. Since we launched last year, Local Search Grid has become a valuable and popular addition for our customers. They use it to: See the real-world picture of how a business is ranking based on where customers are searching Understand which businesses they’re really competing against in local search and how to overtake them Show clients ranking improvements in an easy-to-understand and compelling way Generate visually engaging reports for prospecting and pitching potential clients Up until now, each Local Search Grid report was limited to five keywords, so you’d need to be selective about what you wanted to track and analyze. But that’s changed! Now, you can track up to 30 keywords in each report so you can: Get a b...

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7Sep By Adam KissNo Comments

Blog, Growth Hacks / Tips / Strategies, How-Tos, marketing strategies, pinterest, Social Marketing Strategies, social media, social media marketing

A Guide For Brands To Increase Conversions

What began as a resource for discovering new recipes and do-it-yourself projects has evolved into a significant shopping search engine. In actuality, 40% of individuals worldwide regularly use Pinterest to sell and purchase. And with 420 million active users on Pinterest each month, there are a lot of people who utilize this one platform only for shopping. This makes it even more vital for your brand to maximize this channel and, most importantly, figure out how to make sales on Pinterest. Reasons For Using Pinterest To Sell We’ve previously spoken about how 40% of consumers use it only to research items and make buy plans, but that’s not all you need to know. Nearly half of all the users only use the website to make purchases. If you want to raise your conversion rate, this represents aro...

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4Sep By DigitalMarketerNo Comments

Blog, Customer avatar, customer value journey, Digital Marketing, digital mkt, Internet marketing, Marketing, networking, Online Marketing, Online marketing, videos

Build a Real Difference By Building Relationships with Lechon Kirb [VIDEO]

The best way of becoming a thought leader in your industry is to get noticed by other industry leading brands. Lechon Kirb, cofounder and CMO at Ofcourse, helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way. Extra Resources: How To Be A Thought Leader To Your Customers But Expert To Your Rivals: https://www.digitalmarketer.com/blog/how-to-be-a-thought-leader-to-your-customers-but-expert-to-your-rivals/ It’s Not About Influencers, It’s About Partnerships: https://www.digitalmarketer.com/blog/its-not-about-influencers-its-about-partnerships/ It’s Just Marketing: You Can Stop Using The Word “Digital” Now: https://www.digitalmarketer.com/blog/its-just-marketing-stop-using-digital/ The post Build a Re...

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1Sep By Jenny BernardeNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media

The Rise of Social Search: Transforming the Way Local Businesses Are Found

Over the past few months, we’ve seen major changes in both the ways users consume social media and the opportunities presented to local businesses by new social media search functionalities.  In July, we reported on Instagram’s new immersive map, potentially changing the game for local business discovery. Since then, it’s also been reported that TikTok is the go-to search engine for Gen Z, with 40% of Gen Z users preferring the video sharing app, and Instagram, over Google Search.  Naturally, TikTok is jumping on product developments, improving its search functionality, and even testing a ‘nearby’ feed.  We’ve also seen Twitter introduce Location Spotlight for local businesses, which displays important business information and integrates with Google Maps to help customers find them. ...

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31Aug By Jimit BagadiyaNo Comments

Blog, facebook, facebook marketing, How-Tos, Social Marketing Strategies, social media, social media marketing

How To Create An Effective Facebook Post That Gets The Job Done

There was a time when Facebook was the be-all-end-all among social media platforms. That was a different day and age. The scene has changed with the emergence of so many new platforms. Facebook has a total of 2.9 billion monthly active users globally, making it the most used social channel. But, BuzzSumo recently analyzed 880 million posts and found out that engagements on Facebook pages have taken a dive by 20% since 2017. Now that’s alarming to any marketer, but don’t take a step back just yet. Facebook still holds the crown for being the leading social media platform, with 60.6% of all social media users using Facebook. And the rat race among all the marketers there is intense. To win the race, you better know how to write a Facebook post that draws the right attention. Otherwise, you w...

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30Aug By Kasim AslamNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Marketing, networking, Online marketing, Online Marketing, Paid Media, videos

Why & How Machine Learning Took Over Paid Advertising

This is a direct excerpt from the Paid Traffic Mastery Certification course by Kasim Aslam. It’s over … machine learning won. Marketers used to win by beating the machines, beating google, beating Facebook. As time wore on, they got too smart. If you do not comply with machine learning, you will lose. It’s added in an entire layer of decision making that we don’t even see. Patience is key when it comes to machine learning. For the algorithm to optimize, it needs to gather as many data points as possible.With a broader targeting strategy machine learning will enable you to discover pockets of viable traffic that you didn’t know existed. </a The post Why & How Machine Learning Took Over Paid Advertising appeared first on DigitalMarketer.

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26Aug By Jeff HunterNo Comments

Blog, Digital Marketing, Digital Marketing Agency, digital mkt, Internet marketing, Marketing, networking, Online Marketing, Online marketing, videos

Help Build Your Brand with Strategic Partnerships with Jeff J Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.

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22Aug By Pragnya SinghNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, Social Marketing Strategies, social media, social media marketing, tiktok

How to Monetize Your Profiles With Facebook’s Professional Mode

As a savvy business owner, you’re always on the lookout for new ways to monetize your products or services. And while Facebook has long been a great platform for building up a professional profile and establishing a personal brand, did you know that you can also use it for monetization? Facebook’s Professional mode offers a great way to do just that. By creating a professional profile, you can attract new customers and clients from its monthly- increasing 2.9 billion active users while also staying connected with your current community. With Facebook’s new Professional mode, reels serve as a great way to earn while you share content that resonates with your audience. This makes it easy for people who want to hire you or buy your products to get in touch and learn more about what you have t...

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21Aug By Yogev AlmogNo Comments

Blog, conversion funnel, copywriters, copywriting, Digital Marketing, digital mkt, email outreach, funnel, Funnels, Internet marketing, money drip funnels, Online Marketing, sales funnel

Million-Dollar Funnels Aren’t Made With Ads

Having a million-dollar marketing funnel is nothing to scoff at.  It’s a huge accomplishment that deserves its’ kudos. There’s a lot of automation, dedication, and ideation that goes into making something like that happen. It’s the type of benchmark that says, “Hey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.” So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out. For anyone looking to scale their funnel to that million-dollar benchmark, you’ll want to take a couple of notes. But before I get into that, let’s talk about me real quick—just to make sure you know I’m not some random schlub pretending to know a thing or two about marketing. My...

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16Aug By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, content marketing, googe optimize, google optimization, google seo, Local SEO, On-page SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

New Academy Course: How to Optimize Location Pages

How do consumers find the best places to buy what they need? To eat? To relax? To have fun? They search for ‘near me’ recommendations. When a user searches for something that Google believes has a local intent, it will show local results. And because users with a local search intent are looking for something they want or need right now, you want your business to show up in these search results. That’s why you should have a location page for each of your locations or service areas.  These location pages are an important part of building a successful local SEO strategy and deserve a different approach to other types of landing pages.  Our new BrightLocal Academy course—How to Optimize Location Pages—will teach you all you need to know about what to include on location pages and how to optimi...

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16Aug By Michelle DaltonNo Comments

Blog, Community, community builder, community building, Community Management, community manager, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Community Building for Retention, Awareness, Loyalty, Content, & Member Advocacy

A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics.  Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post.  Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party!  I like curiosity so allow me to be your guide through the magical and underrated world of Community Building. By the time you finish reading, you’ll know what a Community is, why you should want one, and what a Community Builder can do for you. What is Community, and why is it important? If you ask the peeps at Merriam-Webster, the TL;DR version is that a co...

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15Aug By Samantha HackettNo Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

Instagram Content Creation Best Practices You Need To Apply

With over 2 billion monthly active users, Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. It’s no wonder that countless companies are turning to ‘Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, you’ll need to ensure you’re approaching your Instagram content in the right way to get great results. There’s more to becoming an Instagram success than sharing countless pictures online. You also need to figure out how you’re going to engage with your followers through every snap, Reel, story, and hashtag. Here are some of the most essential content creation best practices to add to your Insta campaigns. Instagram Video Content Best Practices Let’s start with a rising star in ...

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11Aug By Gavin BellNo Comments

Blog, conversion funnel, Conversion Optimization, Conversion rate, Digital Marketing, digital mkt, funnel, Funnels, Internet marketing, Online Marketing, Small business marketing, Traffic Generation

7 Ways To Improve The Conversion Rate Of Your Funnel

As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation.  What happens after the click is just as important (if not more important!) You can have the most incredible ad campaign set-up, but if the funnel you’re sending traffic to doesn’t convert, it doesn’t matter how great your campaign is – you simply won’t see the results you desire. And so, in this article, I’m going to share 7 ways you can improve the conversion rate of your funnel, leading to better overall performance and results.  1. Include the 3 argument types on each page Whenever someone makes a buying decision, they use two different parts of their brain.  There’s the emotional part (t...

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7Aug By AshleyNo Comments

Blog, instagram, Social Marketing Strategies, social media, social media marketing

Best Times to Post Reels on Instagram to Get Better Engagement

Instagram is a great way to share your life with friends and family, but what’s the best time to post reels on Instagram to get the best engagement? There are a lot of factors to consider, but here are a few tips to help you get the most out of your Instagram posts. Best time to Post on Instagram: Why does it matter? There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on your audience and your goals. The reason you want to really focus on the correct time to post is exactly the same reason you wouldn’t phone your mum at 2 am in the morning. People are active at certain times during the day, and if you want to get the best engagement from them, you need to post when they are active. Key factors while choosing the best time to post...

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7Aug By Grace LauNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Here, we’ll run through the reasons you should incorporate SMS into your email strategy. Then we’ll tell you our six top tips for merging SMS and email to dominate your market. Advantages of SMS marketing SMS marketing has a lot of very important advantages. By combini...

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1Aug By Mickey AndersonNo Comments

become a content marketer, Blog, content creation, content marketer career, content marketing, Content Strategy, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

Content Marketing for Beginners – DigitalMarketer

A simple, 2-hour-per-month content marketing framework for the content beginner.  Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it for multiple platforms in about 2-hours per month.  Core & Hygiene Content  There are two categories of content that every business needs in their content marketing strategy. Core Content and Hygiene Content.  Core Content is the core of your marketing efforts. It should deliver incredible value and include an opt-in. Creating Core Content is resource intensive, so how do you fill in the gaps in your...

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28Jul By Jenny BernardeNo Comments

Blog, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, social media

Is Instagram the Next Big Local Business Discovery Engine?

Instagram has launched a new map search feature to help users discover local businesses more easily. The new feature allows users to scroll around a map, browse popular locations, and explore local businesses. The map promotes a more immersive experience, where users can upload and view stories tagged in each location.  New map, who this? 🌐🗺️ Now you can now find popular locations around you or filter by categories like cafes or beauty salons. pic.twitter.com/asQR4MfljC — Instagram (@instagram) July 19, 2022 How the New Instagram Immersive Map Works The map, provided by Apple, has been around for some time, with photos available to view at each location. However, with this new update, users can explore areas and businesses throughout the map, finding prominent loca...

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28Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 Reasons to Choose Shopify for Ecommerce with Simon Trafford [VIDEO]

Our brand new eCommerce Mastery Certification is available now: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ Want to know why Shopify should be your number one choice for your eCommerce business? We have three of the top reasons to choose Shopify from the Head Coach of Merchant Mastery, Simon Trafford! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing. You’ll definitely want to watch as he talks about the 3 email automations you NEED to have so you’re not leaving money on th...

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27Jul By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter, youtube

The Beginner’s Guide To Pinterest Marketing

Pinterest summarized as the “catalog of ideas,” is one of the most creative social media platforms for sharing ideas and inspiration. “Ideas and Inspiration” Maybe this brief tagline is also one of the reasons hindering you from using Pinterest for your business endeavors. You are not alone. There is a common misconception among non-pinners that Pinterest is only suitable for businesses in bringing awareness and engagement or at least getting traction to blogs. One couldn’t be more wrong. Pinterest is also a great marketing tool for B2B and E-commerce companies to generate leads, drive traffic, and get more sales. According to statistics, 87% of people bought a product on Pinterest because of Pinterest. So it’s just a matter of using some best practices to convert your Pinterest account i...

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23Jul By DigitalMarketerNo Comments

Blog, certified partner, Digital Marketing, digital mkt, Entrepreneur Interviews, Internet marketing, interview, marketer, networking, Online Marketing

Joining the DigitalMarketer Community with Garrett D’entremont [VIDEO]

Garrett D’entremont, DigitalMarketer Director of Services, explains the incredible benefits of the Certified Partner Community. https://www.digitalmarketer.com/partners/ If you’re looking for a turnkey way to generate additional revenue from your existing clients, this program will provide you with the up-to-date skills and tools you need to systemize and grow your practice. If you want to add a new stream of recurring revenue and scale the services you provide, this program will provide you with turnkey frameworks to systemize, automate, & grow. Plus we can even customizing trainings for your team or clients! The number one reason you should consider our Certified Partner Program is the community. Certified Partners are a community (not a competition) that support one anot...

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18Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Making Your Website Look Expensive with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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16Jul By Joshua AtkinsNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, tiktok

How to Get More Views on TikTok: 10 Tips & Tricks

TikTok has taken the world by storm – over a billion people use it today! As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. And why wouldn’t they? TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. While there is no surefire way of success, you can do a few things to improve your chances of being noticed. In this blog post, we’ll share some of the best tips and tricks for getting more views on your TikTok vid...

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15Jul By Simon TraffordNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

Are Your Guarantees Hurting Your Online Sales? with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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10Jul By Mark de GrasseNo Comments

become a content marketer, Blog, content marketer career, content marketing, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email outreach, Internet marketing, mark de grasse, Online Marketing

Why People Don’t Respect Marketers & How to Elevate the Marketing Profession

As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more people, create better products, and build empires of sustainable revenue.  Even so, no one gets excited to see a marketer walk into the room. When the accountant walks into an office, managers are happy to throw their accounting work at them. When the lawyer arrives to ensure legal compliance, no one thinks twice about handing their contracts over. Even when a plumber arrives, no one questions how they fix the toilet, they’re just happy that the toilet i...

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6Jul By Jimit BagadiyaNo Comments

Blog, facebook, facebook marketing, Google Business Profile, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

How to Optimize a Google Business Profile Listing

Marketing is a crucial component of every business. As trends change, more options become available for promoting your business. Most notably, a social media presence has grown into a must-have for businesses due to its ability to reach potential customers. There are currently 4.48 billion users on some form of social media! You have already created your marketing plan and included Twitter, Instagram, Pinterest, and Facebook. You are further optimizing your site for SEO, and your Facebook ads are pulling in new visitors each week. But there’s one place you may have neglected. Have you checked out Google Business Profile (GBP) yet? If you haven’t heard of GBP, I bet you have seen it. As you enter a search on Google for “plumbers near me” or “dentists in Maryville,” a box appears on the righ...

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6Jul By Kate Herbert-SmithNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Master Local Link Building

Local link building is the backbone of any local SEO strategy. Your rankings depend on the quality of your link building campaign, your capability to identify backlink opportunities, and your ability to network your way into link providers’ hearts! But local link building is notoriously tricky and time-consuming. And, without the right tactics, it can prove pretty fruitless. It’s also very different from traditional link building and requires an altogether different approach. So, what can you do? Enroll in our brand new BrightLocal Academy course—How to Master Local Link Building— by the local SEO master himself, Greg Gifford. During the course, Greg will teach you: the difference between traditional and local link building; tactics for local link acquisition; how to do outreach the right...

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5Jul By Guarav SharmaNo Comments

Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

8 Effective Ways to Ensure Ecommerce Business Success

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many.  According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing. More and more ecommerce brands, big and small, are coming up and gaining a foothold in this ever-expanding landscape. If you are one such ecommerce business striving to taste success, you know how demanding and competitive things can be. And you only beat the fierce competition with aggressive ecommerce marketing strategies like digital advertising, content marketing, social media marketing, etc....

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2Jul By mgeorgieva@hubspot.com (Magdalena Georgieva)No Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Blog When You Have No Time

Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult to focus long enough to churn out quality articles when you’re pressed for time. How to blog when you have no time? We spoke with author and marketing expert David Meerman Scotton how to avoid common time management mistakes by developing a routine. Blogging Time Management Blogging time management refers to the ability to effectively make use of your time for blogging and content creation. This could be as simple as creating a schedule to get blogging tasks done on a weekly basis and figuring out which times of day you’re most productive. No matter what you’ve got on your marketing plate, it won’t get done without proper...

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1Jul By Scott CunninghamNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email list, Email Marketing, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

3 eCommerce KPI’s to Master with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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30Jun By Kristian BannisterNo Comments

Blog, BrightLocal Products, Citations, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Expanding Our Local Data Aggregator Coverage with GPS Network and YP Network

We’ve expanded our Local Data Aggregator coverage with the addition of two new networks: GPS Network and YP Network. GPS Network It might sound pretty obvious, but it’s vitally important to ensure potential customers can actually find where your business is located. But, updating outdated or conflicting location information is still a challenge that local businesses frequently have to tackle. Our own research shows that 39% of consumers would either jump ship to an alternative business or give up their search entirely if they encountered incorrect address information for a local business. That’s where the GPS Network comes in. The GPS Network ensures a business’s location data is available and accurate on five of the most widely used navigation apps: TomTom Waze Here Uber Navmii Collecti...

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26Jun By Lauren PetrulloNo Comments

advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, email outreach, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Hidden Secret For Product Photography with Lauren Petrullo [VIDEO]

Check out our brand new eCommerce Marketing Mastery Certification: https://www.digitalmarketer.com/certifications/ecommerce-marketing-mastery/ It’s IMPERATIVE that you have great photos, because great photos sell your product and start conversations with your customers! Not only are they important for your website, they can be repurposed for your email campaigns, social media, and more! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member. Lauren is also one of the subject ...

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26Jun By Manvi AgarwalNo Comments

Blog, Google Business Profile, linkedin, Small Business, Social Marketing Strategies, social media, social media marketing, youtube

A Small Business’s Guide to Marketing on Google My Business

Just Google it! That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses. If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your business online before making a purchase decision or visiting. For this reason, services like Google Places, Maps, and Google Business Profile have been very crucial for small businesses. In June 2017, Google went a step further and launched GBP posts – a way for you to advertise your business listings for free. How do GBP Posts Help Small Businesses Achieve Their Business Goals? Customers love stor...

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21Jun By Ann SmartyNo Comments

Blog, brand, branding, business name, color palette, Conversion, Digital Marketing, digital mkt, email outreach, Internet marketing, mood board, Online Marketing, social media, social media conversion, social media marketing, traffic

How to Drive More Traffic and Conversions from Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers. Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels. 1. Set up your social media profiles This is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you. Instagram Instagram bio allows a single clickable link...

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16Jun By Juana SkyNo Comments

Blog, brand building, brand identity, Brand Strategy, Campaign Creation, content marketing, customer value journey, Digital Marketing, digital mkt, Internet marketing, Online Marketing, optimization

Choosing Music for your Brand

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. Stronger emotional connections stay top of mind and you want your customers and community to keep you top of mind! When that happens, the value you offer is easily accessible when the need for your solution arises.  In this article, you’ll work through how to decide on the soundscapes of your brand. 3 Tips to Using Music for Your Branding and Marketing Strategy  These three tips dive into client point of view and holistic brand alignment. You’ll  explore how those factors apply to creating and choosing unique music for your brand. By going through this process you’ll have a sound music planning strate...

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16Jun By Natalia MichelleNo Comments

Blog, Email Marketing, instagram, Social Marketing Strategies, social media, social media marketing

Email Marketing Campaign Examples to Inspire Your Email Plan

Do you believe in relationship-building supremacy with your consumers? If you just gave the nod, Email Marketing is the most effective marketing tool for you. Not only can you provide relevant information to your consumers but also catapult conversions for your business. The best part about such a strategy is the personalized experience you will deliver right into your customers’ inboxes. Such individualized attention fosters your relationship with them, which eventually helps promote your content and products to the most loyal base. On top of it, with 333.2 billion emails in circulation, you can gauge your newsletter’s power to build your connections and nurture them. Being said that, creating prolific emails that engage, delight, and convert your audience isn’t a cinch. It takes a whole ...

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12Jun By Lauren PetrulloNo Comments

advertising, Blog, Digital Marketing, Digital Marketing Agency, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online Marketing, Online marketing, online seller, product market fit, Product Marketing, shopify store, videos

Everyone THINKS It’s Apple Versus Facebook, But They’re Wrong! with Lauren Petrullo [VIDEO]

You can tell that Facebook has its sights set on Amazon, and the impact that it will have to social commerce is MASSIVE. Apple’s impact to Facebook ads is long passed the conversation. Meta is about to do something BIG, but how exactly are they going to take on Amazon? We’re glad you asked!Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, co-founder of chatbot service Bot Blondes, AND DigitalMarketer Academy Faculty Member.  Lauren is also one of the subject matter experts on our new and improved Ecommerce Marketing Certification!Want to learn more about how eCom...

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7Jun By Matt BuchananNo Comments

Blog, content marketing, Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, Small business marketing, video content, video marketing, video marketing strategy

A Beginner’s Guide to Video Marketing for Small Business

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content.  Prior to the smartphone, the cost of producing and distributing video was immense. Most small businesses couldn’t afford to do video marketing. Video was dominated by major brands that had the budgets to make professional videos and air them during commercial time on TV. In so many ways, the smartphone changed the rules of the game. And for once, it stacked them in favor of the little guy, not massive corporations. No where is that more evident than with video.  Now, a small business owner can create and publish a video in a ma...

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5Jun By Joe SmithNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, twitter

How To Get Followers on Pinterest in 2022?

Pinterest is one of those platforms that you can milk to the end if you are a digital marketer. As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it and takes your blog to the top. This is for the blogger looking to get followers on Pinterest in 2022, arguably a year that will see even more people turn towards blogging and digital marketing in general. Here’s how to get followers on Pinterest. For starters, Pinterest is a blogging side with an emphasis on pictorial content, where you can maintain your content in the form of pictures that people can then ‘pin’ for later usage or if it pings their interest. Using this information, you can guess the kind of clout a websi...

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4Jun By Nathan OjaokomoNo Comments

Blog, Digital Marketing, digital mkt, Internet marketing, Online Marketing, social media

Sense and Sociability – The Corporate Guide to Social Media Etiquette

“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). (more…)

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2Jun By Simon TraffordNo Comments

Blog, Conversion, conversions, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, email, email automation, email automations, email flows, email list, Email Marketing, email outreach, Excite, Internet marketing, Online Marketing, videos

Email Automations That Help Turn Tiny Shops Into Mega Marts with Simon Trafford [VIDEO]

Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise planning and executing lead generation campaigns for a wide span of industries in B2B and B2C sectors.

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28May By Jeff HunterNo Comments

Agencies & Consultants, agency growth, agency owner, Blog, candidate, Digital Marketing, Digital Marketing Agency, digital mkt, experiential hiring process, hiring, hiring advice, hiring marketers, Hiring process, hiring tips, how to hire, Internet marketing, job candidate, marketing agency management, Online Marketing, videos

3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.

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26May By Kevin PayneNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, Social Marketing Strategies, social media, social media marketing, twitter

9 Tips to Get More User-Generated Content for Your Brand

Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns. One reason is that you build a repository of helpful and engaging content to publish. More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts. That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products. The challenge, of course, is getting your customers to create them. That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today. Ask For Feedback From Users There’s a saying: “You have...

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24May By Scott CunninghamNo Comments

advertising, Blog, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, ecommerce sales, ecommerce sellers, Facebook Ads, facebook for ecommerce, Internet marketing, Marketing, marketing your ecommerce product, merchant mastery, Online marketing, Online Marketing, online seller, product market fit, Product Marketing, shopify store, videos

Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time?  “Facebook doesn’t work for my business.” If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling. In this video: Start Here to Sell More: 00:22-00:30 What If I’m Selling a Brand New Product? 00:51-1:02The Formula for Winning in Ecommerce: 1:21-1:34 Learn more about ecommerce: The Future of Ecommer Marketing Is Now ➡️ https://www.digitalmarketer.com/blog/future-of-ecommerce-marketing/ Use This Framework to Build Ads That Move Product ➡️ https://www.digitalmarketer.com/blog/offer-harmonics-scott-cunn...

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19May By Philip PileticNo Comments

Blog, customer avatar worksheet, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Strategy, Online Marketing, small business owner, target audience, target market

How to Turn a Side-Hustle Into a Real and Viable Business

In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9% of the US workforce would be freelancing by 2028. Then the pandemic changed everything. Suddenly, millions of workers with full-time jobs found themselves out of work and exploring their options. Their predicament sent the freelance boom into hyper-drive. But it also changed the nature of the decisions workers faced. Before the pandemic, most workers were content to use their freelance work...

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19May By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Stay on Top of Customer Feedback with NPS Notification for Get Reviews

We’ve just added a new feature to Get Reviews so you can stay closer to customer feedback when running review generation campaigns. Now, when you run a Get Reviews campaign, you’ll have the option to receive email notifications about the Net Promoter Score (NPS) customers give. React Quickly to Negative Feedback Receiving negative feedback is never nice, but what you do next can make all the difference. Our research shows that 80% of consumers would be ‘likely’ or ‘highly likely’ to leave a review if they initially had a negative experience that was turned into a positive experience. We also know that speed of response can make or break customer satisfaction; 46% of customers expect companies to respond faster than four hours. With NPS Notifications, you can get instantly notified wheneve...

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16May By Manvi AgarwalNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, Social Media Engagement, social media marketing, twitter

How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional image. When you create posts for these platforms, you must keep in mind the following things that are unique to the platform: Type of audience which uses the platform The character limit for posts Best times to publish the post Ideal size for any images or videos It’s important for you to take these nuances into consideration while crafting posts. Advantages of Customizing Posts for Different Social Me...

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14May By Kris KrohnNo Comments

Agency, Blog, customers, Digital Marketing, digital mkt, engage, engagement, Internet marketing, Kris Krohn, Marketing Agencies, marketing agency, marketing careers, Marketing Strategy, metrics, Online Marketing, social media, subscribers, traffic

How to get free leads and sales with social [VIDEO]

Kris Krohn Kris Krohn is a business coach, best-selling author, world-class speaker, and life-changing breakthrough mentor. For over a decade now, Kris has empowered people to grow their wealth, health, and personal power. From his innovative approaches to real estate investing to his powerful Limitless Belief Breakthrough, Kris helps people bridge the gap between where they are and the results they want. -Financially free at age 26 -A real estate investing expert with over 5000 deals and over a billion dollars in real estate transactions. He leverages his team and strategies to provide turn-key solutions for those wanting to profit in real estate -Owns hundreds of businesses and is an active investor in deals around the wor...

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14May By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Understand Ranking Performance at a Glance with Average Google Position

It’s a big day here at Brightlocal! We have three new updates to Local Search Rank Checker. 1. Local Search Rank Checker is now called Local Rank Tracker It’s probably best we tackle this one first so it’s easier for you to follow this launch post! Local Search Rank Checker is a name we chose over 10 years ago, and since then we’ve outgrown it. ‘Checker’ suggests it checks rankings once, or on an ad hoc basis, but that’s not how our customers use it. They use it to track rankings over time so they can measure the impact of their local SEO efforts. This new name makes it easier to understand what the product does and the value it brings. This name change is reflected in the BrightLocal platform, on our website, and in our supporting content. So if you’re looking for guides in the Help Cente...

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9May By Hassan BashNo Comments

advertising, Blog, Customer avatar, Digital Marketing, digital mkt, Internet marketing, marketing for coaches and consultants, Media buying, media buying strategy, Online Marketing, paid advertising, Paid Media, paid media strategy, paid traffic, sales, sales and marketing, target audience

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

Hassan Bash I'm the owner of Bash Revenue, and we help companies increase revenue with online sales and marketing funnels since 2014. I am Half Saudi / American, and that helps me understand the different demographics in the world. I have studied NLP stands for Neuro-Linguistic Programming, a pseudoscientific approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States, in the 1970s. In other words, learning NLP is learning the language of your own mind!

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6May By JayceNo Comments

Blog, facebook, facebook marketing, How-Tos, instagram, pinterest, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

Facebook Business Suite – Everything You Need to Know About in 2022

Facebook has been around for over a decade, and in that time, it’s become the most popular social media platform on the planet. With over 2 billion active users, it’s no wonder why so many businesses have started using Facebook to promote their products and services. But as Facebook continues to evolve, what does that mean for business owners? In this blog post, we’ll take a look at the Facebook Business Suite in 2022 and what you can expect from using it. Whether you’re just starting out on the social media platform as an FBA Amazon seller or you’re looking to upgrade your current strategy, read on to gain insight into it! What is the Facebook Business Suite and its features? The Facebook Business Suite is a set of tools that can help businesses grow on the social media platform. It inclu...

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5May By Kyle DulayNo Comments

Blog, content marketing, Digital Marketing, digital mkt, Internet marketing, Marketing Strategy, Online Marketing, Reels, short video content, shorts, Social, social media marketing, Social Media Strategy, stories, tiktok, video marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.  But why is short video content better than traditional long-form content? Let’s assume you have an excellent blog post on your website about a particular feature or a product that you offer. The chances are that even if a particular set of your audience is intrigued by the content in the article, they might not read the entire thing. And this can happen due to a multitude of reasons including sh...

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30Apr By DigitalMarketerNo Comments

Agency, Blog, customers, data, Digital Marketing, digital mkt, engage, engagement, Internet marketing, LTV, Marketing Agencies, marketing agency, marketing careers, Marketing Strategy, metrics, Online Marketing, subscribers, traffic

Building a Successful Business: 5 Foundational Metrics [VIDEO]

Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them:  TrafficEngagementSubscribersCustomersCustomer Lifetime Value Learn the right data to collect and how to interpret it to help clients see what’s going on and why your services are so valuable.  In this video: Engagement Metrics to Keep a Close Eye On: 1:30 – 1:41The Most Common Mistake People Make on Social Media 1:53 – 2:05How to WOW Agency Clients & Stand Out From the Crowd 2:56 – 3:15 The Magic Zone for Marketers and Businesses 4:25 – 4:31 Download the Cust...

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25Apr By Chandraveer SinghNo Comments

Agency, Blog, Social Marketing Strategies, social media, social media marketing

8 Steps to Write An Effective Creative Brief Template (+Free Template)

It’s a fact that your marketing campaigns won’t see success without a solid game plan backing them. A frequent reader of us would know how much we press the idea of creating a unifying strategy before doing anything. And the same goes for the creative brief. The need becomes more crucial for the marketers working in “silos” cultures or home settings. Without proper documentation, sharing client briefs from account managers and creative directors to designers, copywriters, and social media marketers can be like playing Chinese whispers. A creative brief template is a solution to create a unifying document from which every key player of a project or campaign can source information, direction, coordination, and inspiration. However, a poor creative brief coming from clients can leave your tea...

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24Apr By DigitalMarketerNo Comments

Blog, customer value journey, cvj, Digital Marketing, digital mkt, email campaign, email list, Email Marketing, email marketing ideas, email marketing metrics, email marketing strategy series, email outreach, Internet marketing, Marketing Strategy, metric tracking, Online Marketing, subscriber, welcome email

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement.  Number 1: Email Personalization and Segmentation When possible, address your subscribers by their first name. Emails with a name in the subject line have a 26% higher open rate than one without personalization. Getting a subscriber’s name is as easy as adding the field to your email newsletter sign-up or contact form. The process of splitting up your master list of subscribers is called se...

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17Apr By Jena ApgarNo Comments

agency owner, Attract More Clients, awareness, Blog, cold leads, conversion funnel, customer value journey, cvj, demand generation, digital marketer, Digital Marketing, digital mkt, freelancer, Internet marketing, Lead Generation, Leads, marketing agency, morning routine, Online Marketing, sales funnel, videos

5 Tips for Agency Owners to Win with Cold Leads

Jena Apgar I am now the CEO & Marketing Strategist at Warfare Marketing, a Veteran owned, Profit Driven, Marketing Strategy Agency for small to mid-sized firms focused on bringing in qualified leads and sales 24/7 that drive the bottom line.

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15Apr By Angel MartinsNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, How-Tos, instagram, Social Marketing Strategies, social media, social media marketing

What Is Instagram Shadow Banned & How To Avoid It?

When you’re trying to grow a following on Instagram, it can be frustrating when your posts aren’t showing up anywhere. Instagram users depend upon the explore page and hashtags for social growth, but sometimes your engagement might just stop responding or show your posts love. There are plenty who have claimed they’ve been limited by shadowbanned accounts, but no one at Facebook or Instagram has ever confirmed or denied if this practice exists at all. You may have noticed that something doesn’t seem right with your account, and you’re unsure what it is—feeling invisible to new followers, specifically on the hashtag results page? Chances are you’ve been shadowbanned. Don’t worry; you’re not alone! In this article, we’ll explain what shadow banning is, how to know if you’ve been shadowbanned...

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11Apr By DigitalMarketerNo Comments

agency owner, Blog, Business Growth, Digital Marketing, Digital Marketing Agency, digital mkt, How to scale your business, Internet marketing, Marketing Agencies, marketing agency, marketing careers, Marketing Management, Marketing Strategy, Online Marketing, scalability, scale your agency

The #1 Reason Your Marketing Agency Is Failing

Running a marketing agency isn’t easy. It’s not even *slightly* hard. It’s really hard. The challenges you face will have you questioning why you chose to build an agency in the first place, and if it’s time to throw in the towel. Difficult clients, employees, and deliverables turn the romanticized dream of agency life into a one-way ticket to personal development land. This is the land that requires you to level up your mindset—or fall flat in your business. We’re not recommending any books or courses that will change the way you look at your agency (and life). Instead, we want you to take a look at how you’re running your agency…and why that’s keeping you in a perpetual cycle that feels like this: And this advice comes straight from Ryan Deiss, co-founder and CEO of Digit...

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5Apr By Chelsea Cris CrockerNo Comments

Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

All You Need to Know

Social media has become a common touchstone for all age groups and connects people of varied interests. From Facebook to Clubhouse, it’s clear that audiences are dabbling in everything from micro-text to images to voice, but the winner of all formats seems to be video. Video content is engaging and caters to multiple audiences. It’s what makes Tik Tok and Instagram Reels so addictive. The pandemic saw a surge in live videos, and marketers quickly took that route to connect with their brand’s audiences. But are marketers forgetting another key marketing platform built primarily for videos? If you haven’t figured it out yet, we’re talking about Twitch. In Q3 of 2021 alone, Twitch saw: Saw 5.79bn hours of viewing.Garnered 41.5 million users in The United StatesHave 22% of revenue shares in ...

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5Apr By DigitalMarketerNo Comments

before and after grid, Blog, Customer avatar, Digital Marketing, digital mkt, Internet marketing, Marketing Agencies, Marketing Skills, Marketing Strategy, Online Marketing, Web 3.0

What Marketers Need to Know About Web 3.0

Whether you realize it or not, you’re familiar with Web 2.0 already. You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado.  Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use to help customers in need, social media exists…and the reason data privacy is a regular conversation in Congress these days. Web 3.0 is the next version of the web.  It seems overwhelming because it involves a lot of new worlds that you’re not familiar with, like cryptocurrency and blockchains. But, you don’t need to understand every detail of crypto or blockchains to know what Web 3.0 is. You don’t understand exactly how the current web (Web 2.0) works, do you? Nope. Yet ...

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29Mar By DigitalMarketerNo Comments

Blog, certification course, certification courses, Digital Marketing, digital mkt, elearning, Internet marketing, learning path, learning paths, marketing careers, Marketing Strategy, Most Popular, online education, online learning, Online Marketing

DigitalMarketer Launches Academy: Leading Marketing eLearning Company Creates Learning Paths

DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we can share.

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26Mar By Chelsea Cris CrockerNo Comments

Blog, facebook, facebook marketing, Growth Hacks / Tips / Strategies, instagram, linkedin, Social Marketing Strategies, social media, social media marketing, twitter

Everything You Need to Know About Cross-posting on Social Media

When social media marketing first came about, brands were apprehensive about making the switch from traditional marketing. However, years later, social media has proven time and time again that it is here to stay. Social media is one of marketing’s greatest evolutions. But what does that mean for brands? A lot of creative thinking, a solid social media strategy, and a lot of posting. Now, if you think this only increases your marketing team’s workload. We’re here to shut that thought down. Yep, you read that right. We’re here to tell you about our savior: Cross-posting *cue a harmonious choir singing Hallelujah*. Cross-posting is one of the smartest tricks that the best social media marketers use to keep their social media interesting, consistent, and up to date. Read on to find out what c...

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23Mar By Kasim AslamNo Comments

advertising, Blog, cold lead, Digital Marketing, digital mkt, Funnels, hot lead, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, Paid Media, paid traffic, sales funnel, sales offer, Traffic Generation, warm lead

Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. What Is Cold Traffic? Someone who knows nothing about your product is a cold lead. Honestly, a cold lead might not even recognize they have a problem. If they are aware of a problem, they might not know a solution exists. Cold traffic isn’t ready to engage.Cold traffic isn’t ready to buy.Cold traffic might not even want to hear from you. You might be thinking, “why waste my time and ad spend trying to win over someone who doesn’t even want to hear from me?” Beca...

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17Mar By Adam LyonsNo Comments

Blog, Digital Marketing, digital marketing methods, digital mkt, email outreach, Internet marketing, Marketing Agencies, Marketing Management, Marketing Tools, Online Marketing, Tools

4 Types of Offers That Can Instantly Increase Revenue

I buy companies, and I start by identifying what offer is going to be ideal to increase cash flow and have the company pay for itself. 4 Types of Offers Every Company Should Have (at a minimum) Four different offers at four different price points. 1) Free Community with Highly Desirable Free Content (Education) 2) Core Offer (Do It Yourself or DIY) 3) Upsell (Done With You or DWY) 4) Upsell (Done For You or DFY) Example: Paintbrushes 1) Join our community of painters2) Buy our brushes3) Join a paid group painting class4) Let us Paint for you. We Identify Each of the Offers With the Same Survey We Identify Each Of The Offers With The Same Survey. do this with a simple 4 part survey that we build in Google Forms. The survey can either: Be sent to every...

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15Mar By Chandraveer SinghNo Comments

Blog, content marketing, Social Marketing Strategies, social media, social media marketing

Why Do You Need a Social Media Calendar Template (+ Free Template)

Contrary to popular belief, the work-life of a social media manager is pretty hectic. The never-ending task of broaching new social media posting ideas every day for multiple social platforms is a strenuous ritual. Such a task needs a serious level of strategic planning. But sadly, most brands miss that. But, it’s time for you to let go of the off-the-cuff postings and turn your scrambled social media posting activity into a solid plan with a social media calendar template. A social media calendar template will put an end to the last-minute scribbling without a proper social goal. Read our step-by-step guide to understand the basics of a social media template. Then use our free social media content calendar template to transform your social media game altogether. What is a Social Media Cal...

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10Mar By Cletus CoffeyNo Comments

Blog, digital marketer, Digital Marketing, digital mkt, Entrepreneur Interviews, entrepreneurship, Internet marketing, Online Marketing

5 Keys To Success In Life & Business After Sports

It’s no secret why athletes struggle in the transition to life after sports, but one of the most important elements is getting clarity and understanding on these five components. Because without them, you are going to continue to feel stuck, struggling, and unfulfilled. The Five P’s of Your Success in Life After Sports What’s up my former athlete family? It’s Cletus Coffey, the founder of recovering athlete coaching and training. This article is about the five P’s of your success in life after sports. After you read this you’re going to think: “ah, goodness, how did I not remember this? How did I not understand this?” See, in my journey, I didn’t have someone that understood me specifically. I did a ton of personal development work, coaching and training, I read the books, and I f...

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8Mar By Kate Herbert-SmithNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and you’...

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7Mar By Alix CoeNo Comments

Blog, Citations, googe optimize, Google My Business, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Fraudulent Business Profiles in the Spotlight as Google Updates Verification Requirements and Trust Signals

Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show that the associated business has had its details verified recently. Although not all GBPs have received this label, searchers can see that certain profiles have had their business details verified by Google—likely through an automated phone call. They're like a series of "trust" signals you think @rustybrick ? Has the state of the GBP ecosystem in terms of accuracy become so bad that Google needs to add these to show consumers they can be confident in the panel details? 🧐 https://t.co/yPjrzFmfIm pic.twitter.com/1Byf5ZgJyr — Claire Carlile🕊️ 🌊 🥑 🦥 (@c...

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5Mar By Chandraveer SinghNo Comments

Blog, How-Tos, Social Marketing Strategies, social media, social media marketing

Beginner’s Guide to Getting Started

“Let’s do it. Let’s start a podcast.” was your idea. Still, then you hesitated and ditched the whole plan because you didn’t know how to start a podcast. So I am saying today – let’s do it! And why not? The Podcast space is brimming with new arrivals each passing day for almost every niche. The recent data shows that podcast numbers have startlingly grown from 500,000 in 2018 to over 2 million in 2021. As consumers and knowledge seekers are tuning in to podcasts every day, there has never been a better time to start one for yourself. So, if you have something knowledgeable to share or a business to scale, podcasts can be an excellent medium for you to explore. Let’s know how to start a podcast! In your quest to create a superb podcast, you will need to go through multiple steps. Just so y...

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4Mar By Dominic CumminsNo Comments

Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Marketing Management, Marketing Skills, Marketing Tools, Online Marketing, sales, sales and marketing, Tools

The Answer to the Quality vs. Quantity Marketing Question

This debate seems to be as old as the concept of sales…and many things in life, but we will keep it to sales and marketing for the purpose of this article. Many I speak with will fall solidly in the “quality” camp. In fact, I guess that for many of you reading this, your answer might be quality. Some of you might answer “both” just because you know me and how I like to set up a topic. But, deep down inside, we probably think about quality as the winner of the debate. …and to a large extent, there is truth to this. That said, if you’ve “grown-up” in any serious sales environment, you may sit on the other side of the equation. And while you may not agree with anything else he ever said, you might think that Joseph Stalin was onto something when he stated, “quantity has a quality ...

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4Mar By Jenny BernardeNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How We Can Support Women in SEO: Advice for Women, from Women

We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace. Although the event helped celebrate the achievements of women in SEO, the work still isn’t done. Women in Local SEO In our recent Local Search Industry Survey, 35% of people who completed the survey identified as women, compared to 62% who identified as men (3% identified as ‘Other’ or preferred not to say). A survey from Moz also f...

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26Feb By Jay RiptonNo Comments

Advocate, Ascend, Blog, Convert, Digital Marketing, digital marketing methods, digital mkt, email, email list, Email Marketing, email marketing ideas, email outreach, engagement, Excite, Internet marketing, list building, Online Marketing, Promote, Subscribe

Why Email Marketing Is Still Crucial In 2022

With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.  However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future. But before you utilize these free email marketing tools, find out how email marketing is used to interact with users and if it will remain a viable strategy in 2022. The Data Behind Email Marketing Here are a few stats to prove email marketing’s dominance in marketing strategies globally: In 2021 alone, the number of worldwide email users was about 4 billion, which is expected to increase to 4.6B users worldwide in 2025More than 300B emails are forecasted to be received and ...

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25Feb By Myles AndersonNo Comments

Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Supporting Our Ukrainian Brothers and Sisters

Today, as we watch the events in Ukraine unfold at a terrifying pace, all of our thoughts and wishes at BrightLocal are with our Ukrainian team members. Many of our team have been part of the BrightLocal family for many years and have been integral to the growth and success that we’ve been so lucky to achieve. We stand together, united with our Ukrainian brothers and sisters, against this unprovoked and unjust attack by Russian forces. We will do everything we can to support and protect them, their families, and their loved ones through the uncertain times ahead. Kyiv: A Peace-loving, Prosperous, and European City We have been working with Ukrainian software engineers for almost as long as BrightLocal has existed. In that time we have had contributions from over 80 different Ukrainian team...

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25Feb By Chandraveer SinghNo Comments

Agency, Blog, facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

How to Run a Social Media Audit in 7 Simple Steps (+ Free Template)

Audit. Improve. Execute. Repeat. If social media marketing is a crucial element of your marketing strategy (which it should be), then you must know the ropes to run a social media audit – again and again. However, most businesses don’t bother putting time and money into running a social audit. As a result, they end up drowning surplus money, time, and workforce in the longer run. Just so you don’t blindly run your social accounts with half-baked strategies, we have come with a step-by-step guide to run a successful social media audit. As an agency, you will anyway start off with clients by auditing their social media channels, and if you are a business, then a social media audit is necessary to update your strategies. Wait! We have also created a social media audit template for you to unde...

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19Feb By Ann SmartyNo Comments

awareness, Blog, content marketing, Digital Marketing, digital marketing methods, digital mkt, Execution Plans, Internet marketing, Marketing Agencies, Marketing Skills, Marketing Tools, Online Marketing, Paid Media, Tools

Everything You Should Know to Create a Useful Competitor Report

Analyzing and monitoring your competition is fundamental to any business success. So what should a good competitive report include and how to take it from research to an action? Why Does My Business Need a Competitive Report? There are many reasons why a business may need a competitive report, and all of these are valid: To better understand your target audience by researching how they find and engage with your more established competitorFor market research: Understand what is currently available on the market and where your business fits inTo get an estimate of your future marketing budgetTo identify effective marketing tactics, etc. Business owners that claim they don’t need a competitive report because they already know everything are clearly missing out. Competitive rese...

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18Feb By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal repor...

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14Feb By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, marketing strategies, Social Marketing Strategies, social media, social media marketing, tiktok, twitter

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many people actually know the difference between the two? Understanding the differences between each will be essential in creating an effective marketing campaign that resonates with a section of your core consumer group. Without further ado, let’s jump onto the beginner’s guide to target markets and target audiences. What is a Target Market? We could sum up the difference between target markets and audiences in a sentence or two, but that wouldn’t give you the ...

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4Feb By Sujan ThapaliyaNo Comments

Blog, facebook, facebook marketing, instagram, Small Business, Social Marketing Strategies, social media, social media marketing, twitter

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses that can teach you which strategy to take for selling your product and attracting the target audience. In this article, we will discuss some of the top case study examples that can assist in upscaling small businesses. Let’s begin. Challenges Faced by Small Businesses As far as businesses go, there are always hurdles that need to be defeated. Starting a business is itself a big achievement for entrepreneurs, but the main challenge is maintaining one. There ...

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25Jan By Sweta PanigrahiNo Comments

Blog, pinterest, Social Marketing Strategies, social media, social media marketing

45+ Pinterest Statistics to Boost Social Selling in 2022

The visual search hub, Pinterest, inspires many. Millions of people browse through the platform to plan out their future purchases. Unlike other social media sites, Pinterest users are laser-focused on brand offerings exclusively. Shopping on Pinterest has become easier with features like Live Shopping and shoppable Idea Pins. Pinterest is not meant to drive website traffic anymore. It’s emerging as a platform for branding and e-commerce. Marketers should pay attention to the below listed Pinterest statistics before planning their marketing and SEO strategy. Let’s see what the stats say. Pinterest Demographics Statistics Witnessing the spike to 444 million Pinterest users, it has been the hotspot for identifying trends across multiple industries. Another interesting thing to note is that ...

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24Jan By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Introducing New and Improved Citation Builder Reports

We’re really pleased to announce that we’ve released new and improved Citation Builder reports! This update will help you: Easily understand the progress of your Citation Builder campaigns React quickly to any actions you need to take Share reports with clients and stakeholders in a more visually appealing way Before I dive into the details of what’s changed, let’s take a look at what Citation Builder reports looked like before: Pretty tired looking, right? Rather than simply give these reports a fresh lick of paint, we wanted to truly make them more useful to our customers. We considered the role that these reports play and explored how we could make the information easier to understand, all while reducing the chances of campaigns hitting blockers. Here’s what the report looks like now...

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20Jan By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

New Academy Course: How to Create Relevant and Engaging Local SEO Reports

When you work in local SEO, creating regular reports for your clients can be tough. It’s easy to spend a lot of time putting reports together that don’t truly highlight the value in what you’re doing or adequately explain the actions you’ve taken. When you’re good at what you do, and you know how to achieve fantastic results, it can still be hard to share those results with your clients or manager. So, what can you do? Enter our brand new BrightLocal Academy course—How to Create Relevant and Engaging Local SEO Reports. In this short but sweet training, local SEO consultant, Dani Owens, shows you how to put insightful and meaningful reports together in no time at all. During the course, Dani will teach you: what conversion data you need to track; how to track the data; the best tools to us...

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16Jan By Oliver StasinszkyNo Comments

Blog, content marketing, facebook, facebook marketing, instagram, linkedin, pinterest, snapchat, Social Marketing Strategies, social media, social media marketing, twitter

8 Social Media Content Marketing Strategy Examples to Avoid

Sure, you’ve established your brand on social media. But are you satisfied? Or is it something that you need to relook? Something that’s missing? According to Statista, there are over 3.6 billion active social media users worldwide, and that number is expected to reach 4.41 billion by 2025. Therefore, mere social media presence to get the word out about your brand is not enough. What you need is a strong content marketing strategy. Otherwise, you would end up wondering why your content is going unnoticed. And, you don’t want that. So in this article, we shall discuss a few social media content marketing strategy examples along with some common mistakes to avoid. But before that let’s first understand why do you need a content strategy for social media. Why is a Social Media Content Marketi...

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15Jan By Eduard KleinNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Attract More Customers with Better Search Visibility –

How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your restaurant if you’re not adequately visible online. There are many ways to enhance your restaurant’s discoverability, from having a responsive and appealing website to reviews and social proof. However, the best way to get started is with search engine optimization (SEO). Restaurant SEO Restaurant SEO helps to optimize your website and social media profiles for the search engine. This is achieved through the creation of targeted content based on your audience’s search intent. This type of SEO includes elements such as on-page, off-page, and technical SEO—all of which collectively help your restaurant rank higher in the s...

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6Jan By Chandraveer SinghNo Comments

Agency, Blog, Social Marketing Strategies, social media, social media marketing

50 Interview Questions to Hire the Best Digital Marketing Manager

In the era of digitalization, no brand can expect to grow without a digital presence. Your clients need an engaging digital interaction with their audience, which requires a well-strategized digital marketing plan. However, a strategy that yields results is only possible when you have a person who knows the ropes of digital marketing, calling shots from the top. In other words, you need to hire a digital marketing manager who has the creativity and analytical skills to create and run a digital marketing campaign from start to finish. But, hiring the right fit from the pool of resumes flooding in your inbox is easier said than done. Luckily, we have teamed up with marketing experts to bring you a list of interview questions for a digital marketing manager to aid in your hiring process. If y...

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28Dec By Chandraveer SinghNo Comments

Blog, Small Business, Social Marketing Strategies, social media, social media marketing, youtube

270+ Marketing Interview Questions for Agencies to Hire the Best Talent

Nod if you agree with me – employees can make or break any company’s growth. No matter your industry or your niche products or services, your business won’t see growth unless the people you hire are good. The same goes for your marketing team. To build a formidable marketing team, you need to hire the people who best fit the needs and values of your agency or business. Besides, bad hiring can cost up to 30% of the employee’s first-year earnings. Stakes are high. How do you spot the right candidate? The key is to ask the right marketing interview questions from the candidates. Asking the right interview question will help you tap your candidate’s potential, ideas, skills, and overall values. We probed a few industry experts to share the marketing interview questions they ask while hiring. W...

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21Dec By Alix CoeNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

Google Confirms Biggest Local Search Algorithm Update in Five Years

Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm.  Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and has caused widespread ranking disruption. Google confirmed the update in a tweet on December 16th: Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8. It involved a rebalancing of various factors we consider in generating local search results. General guidance for businesses remains the same as covered here: https://t.co/uyXFfmUEIR — Google Search Central (@googlesearchc) December 16, 2021 Wh...

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18Dec By Chandraveer SinghNo Comments

Blog, facebook, facebook marketing, instagram, linkedin, marketing strategies, Social Marketing Strategies, social media, social media marketing, youtube

100+ Surprising Video Marketing Statistics You Should Know in 2022

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Here we go! Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022. 2. Video marketing is the fastest-growing type of marketing in digital advertising. 3. In 2022, video content w...

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14Dec By Alix CoeNo Comments

Blog, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Google Confirms Local Pack Redesign

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack is a prominent section of the local search results. It features the top three businesses for a local query, as well as a map pinpointing the location of each. Being featured here can make a huge difference to local business web traffic and sales. Google has typically displayed three results with a map above since 2015. Before then, seven results were listed in the Local Pack without the addition of a map. New Local Pack Design The new design—which only applies to searches made on desktop—will feature three results on the left of the page and a map to the right. One notable advantage to this is that the map is bigger and could t...

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8Dec By Yuliia MamonovaNo Comments

Blog, marketing strategies, Social Marketing Strategies, social media, social media marketing

What is a Marketing Strategy and its Leading drivers of Change

Is there a golden classic marketing strategy example that has served brands and businesses for years? Well, no. Successful businesses adapt their strategy constantly. The only way to survive and stay relevant is to embrace change. It is driven by many factors, including the availability of new technologies, changing customer preferences, and transforming the competitive landscape. Each crisis shows weak points of your business and opens new possibilities. The global pandemic isn’t the only reason to rethink your marketing strategy, but a perfect incentive to finally start doing it regularly. Let’s dig into it some more. What is a Marketing Strategy? A marketing strategy is a comprehensive business development plan including all issues related to increasing profits and sales. A good marketi...

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3Dec By Dominic MannNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Building the BrightLocal Brand: The Color Scheme Update

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer f...

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