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How to Turn a Side-Hustle Into a Real and Viable Business
In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy.
By 2020, there were 64.8 million freelance workers in the US alone. And experts predicted that a full 50.9% of the US workforce would be freelancing by 2028. Then the pandemic changed everything. Suddenly, millions of workers with full-time jobs found themselves out of work and exploring their options.
Their predicament sent the freelance boom into hyper-drive. But it also changed the nature of the decisions workers faced. Before the pandemic, most workers were content to use their freelance work...