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The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy
Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better Ads Standards. The impact on publishers and advertisers could be significant, as they’re used to having more control over their ad placements.
To help you get ready for the new advertising policy requirements, we’ve put together a list of resources that includes information on what to expect and how best practices can be used.
What are the updated requirements?
The updated requirements are that ad experiences on landing pages must conform to the Coalition for Better Ads Standards. This means that ads must be less intrusive and more user-friendly. Google will consider a number of factors when d...