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What Marketers Need to Know About Web 3.0
Whether you realize it or not, you’re familiar with Web 2.0 already.
You navigated to our website, clicked on this article, and you’re now reading it. Consider yourself a Web 2.0 aficionado.
Web 2.0 is the web you’ve grown to know over the past 15-ish years. It’s the web that marketers have learned to use to help customers in need, social media exists…and the reason data privacy is a regular conversation in Congress these days.
Web 3.0 is the next version of the web.
It seems overwhelming because it involves a lot of new worlds that you’re not familiar with, like cryptocurrency and blockchains. But, you don’t need to understand every detail of crypto or blockchains to know what Web 3.0 is.
You don’t understand exactly how the current web (Web 2.0) works, do you? Nope. Yet ...