Wednesday, July 22Digital Marketing Journals

marketing automation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology
30Mar By Justin RondeauNo Comments
agency growth, Blog, Conversion Optimization, Digital Marketing, digital mkt, email, email list, Email Marketing, Email Marketing Resources, email outreach, email retargeting, inbox, Internet marketing, Lead Generation, marketing automation, Online Advertising, Online Marketing, PPC, retargeting, Retargeting Tactics, Revenue Generation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages.  What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system.  For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox.  No more ads. No more auctions. Just a targeted contact that showed they were interested, but didn’t quite take the leap yet.  Before I dive into the “What’s” and “How’s”, this tactic can only be used in the good ol’ US of A. If you aren’t in the states or don’t have clients in t...
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Marketing Skills You Must Have in 2023
24Nov By Ann SmartyNo Comments
Blog, community building, content marketing, Digital Marketing, digital marketing skills, digital mkt, email list, Email Marketing, email outreach, Internet marketing, marketing automation, Marketing Skills, Online Marketing, PPC, Project Management

Marketing Skills You Must Have in 2023

Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction tactics and platforms, so the list of required skills may be diverse. Here are top marketing skills that will be in high demand on 2023: Search Engine Optimization Organic visibility is the most sought-after marketing channel out there. In fact, if you search Linkedin Jobs for “Digital Marketing”, the results page is dominated by SEO job openings: And it is understandable: Every brand, big and small, is seeking traffc from organic se...
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How to Use Email Marketing Automation
23Dec By Kelly ForstNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email series, Internet marketing, marketing automation, Online Marketing, welcome series

How to Use Email Marketing Automation

By Kelly Forst December 17, 2020 Ready to get started with email automation? Read this post to learn what it is and how to use it. “Email automation.” You hear the phrase again and again. Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it.  After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute. So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and ...
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