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The 5 Most Common Missing Elements of Email Campaigns
Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be.
If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement.
Number 1: Email Personalization and Segmentation
When possible, address your subscribers by their first name. Emails with a name in the subject line have a 26% higher open rate than one without personalization.
Getting a subscriber’s name is as easy as adding the field to your email newsletter sign-up or contact form.
The process of splitting up your master list of subscribers is called se...
