Reputation Management - Digital Marketing Journals Hong Kong

8Jul

By Jamie PitmanNo Comments

googe optimize, google optimization, google seo, Introduction to Online Reviews, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What is Online Review Management?

What is review management? Online review management involves building a digital public image one online review at a time. Doing so will mean that anyone searching for your brand will discover recent feedback and examples of positive customer experiences that paint your company in the best possible light. What is a review management system? A review management system is a tool that helps you to manage your online reputation. You can use a review management system to request reviews from consumers, monitor for new reviews, respond to reviews, and showcase the best reviews on your website and other owned media channels. How do you manage reviews? Online review management covers four core areas: Generating reviews Monitoring reviews Responding to reviews Showcasing reviews For effective...

7Jul

By Jenny BernardeNo Comments

googe optimize, google optimization, google seo, Local Search Clinic, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinars

Online Reviews with Dani Owens

How to register and ask your question(s) How to register Attending a BrightLocal webinar on Crowdcast is simple. You’ll need a Crowdcast account to join, but registering takes just 2 minutes. 1. Click the green ‘Save my spot!’ button at the top of the Crowdcast window. If you can’t see this button, or the Crowdcast embed, please visit the Crowdcast page directly to register. 2. Enter your email address or choose to log in through your social media. Hit the green arrow, or press enter to continue. 3. Click ‘Email me a login link’ where you can confirm your registration via email. Don’t see the email? Please check your spam folder! 4. After you’ve confirmed, you’ll be redirected to the Crowdcast event page. Remember to add the event to your calendar to make sure you don’t miss it! If y...

Stay on Top of Customer Feedback with NPS Notification for Get Reviews

19May

By Kristian BannisterNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Stay on Top of Customer Feedback with NPS Notification for Get Reviews

We’ve just added a new feature to Get Reviews so you can stay closer to customer feedback when running review generation campaigns. Now, when you run a Get Reviews campaign, you’ll have the option to receive email notifications about the Net Promoter Score (NPS) customers give. React Quickly to Negative Feedback Receiving negative feedback is never nice, but what you do next can make all the difference. Our research shows that 80% of consumers would be ‘likely’ or ‘highly likely’ to leave a review if they initially had a negative experience that was turned into a positive experience. We also know that speed of response can make or break customer satisfaction; 46% of customers expect companies to respond faster than four hours. With NPS Notifications, you can get instantly notified wheneve...

Getting and Managing Reviews for Restaurants, Bars, and Cafes

2May

By Allison BaileyNo Comments

googe optimize, google optimization, google seo, Learn, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Getting and Managing Reviews for Restaurants, Bars, and Cafes

For restaurant, bar, and cafe owners, finding and attracting more guests to increase business is a continual challenge. One of the best ways to improve the foot traffic for your restaurant, bar, and cafe is by getting reviews from loyalists and first-timers. Since so many people go online for suggestions and recommendations for places to eat, getting reviews on sites like Yelp and OpenTable is crucial for any business’s marketing. Suppose you’re wondering how to get more reviews for your restaurant, bar, or cafe. Let’s look at the ins and outs of the process, all of which begins with providing superior service and creating an environment that compliments your offerings. How to Get Positive Reviews Receiving positive reviews for your restaurant, bar, and café are critical, as well as pro...

Consumers & Online Reviews: A Demographic Deep Dive

29Apr

By Patrick BawnNo Comments

googe optimize, google optimization, google seo, Reputation Management, research, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Consumers & Online Reviews: A Demographic Deep Dive

Key Takeaways Women read online reviews more regularly than men. Men are most suspicious of reviews on Apple Maps and TripAdvisor. Women are most suspicious of reviews on Amazon and Google. Consumers aged under 44 years old are most likely to notice fake reviews. Younger consumers are the most likely age group to leave a negative review, whereas older consumers are the most likely to leave a positive review. High-earning consumers are less likely to leave positive online reviews than low-earning consumers. Each year, we publish our Local Consumer Review Survey to draw up an accurate picture of how consumers perceive businesses through online reviews. In this year’s iteration, we decided to ask a whole host of questions about fake reviews, particularly assessing how prevalent they are in ...

14Aug

By Crystal HortonNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Respond To Negative Reviews

Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, 33% turn around and post a good review, and 34% delete the original negative review. Whether a review is good or bad, it makes sense to respond. When someone leaves a negative review about your company, it can be really difficult to know how to respond. There are many ways you could handle the situation, but one of the best responses is simply asking for more information and trying to find out what went wrong. Despite your natural feeling ...

Apple Maps Ratings: What’s New and What’s Next?

30Apr

By Stephanie NewtonNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Apple Maps Ratings: What’s New and What’s Next?

UPDATE: The Apple Maps Ratings update was launched in the USA as part of iOS 14.5 on April 26th, 2021 (some territories had access to it earlier). The update functions exactly as described below, back in October 2020. Sometimes it’s nice when there are no surprises, huh? Originally Published October, 2020 At the end of August 2020, Apple revealed it would be launching its very own ratings solutions within Apple Maps. Talk of “Apple reviews” flew around the Twitterverse and, as usual, there was a lot of conjecture about what this new feature might mean. Apple Maps ratings (yep, that’s right — ratings not reviews, though they may be on the way) has been in beta testing in iOS 14 and will soon roll out globally. The update was first spotted by Twitter user, Beau Giles. Source: 9to5mac Curren...

Star Rating Now Showing in Google Review Summary

11Feb

By Stephanie NewtonNo Comments

Blog, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings. First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021 Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center. What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented wit...

6Feb

By Stephanie NewtonNo Comments

Blog, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Star Rating Now Showing in Google Review Summary

In the world of local SEO, there’s always something new to keep your eye out for that could be a game-changer. This week, that news is that star ratings are now appearing in review snippet on Google My Business listings. First time I’ve seen the star rating appear with the review snippet here pic.twitter.com/gXoP0mG7hn — Tom Waddington (@tomwaddington8) February 3, 2021 Spotted on Twitter by Tom Waddington on February 3rd, 2021, this change is yet another step from Google to bring online reviews front and center. What’s new with Google review summaries? Previously, when a business’s Knowledge Panel was generated by a local search, Google would highlight potentially relevant keywords. For example, “great service” might be bolded for a restaurant. Now, not only is a searcher presented wit...

11Jan

By Stephanie NewtonNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, News, pagerank, paid search, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Expert Local SEO Predictions for 2021

Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year. But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020? Reflecting on 2020’s Local SEO Predictions A lot happened in 2020, but how many of our experts’ local SEO predictions came true? Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google had ...

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

21Dec

By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, Reputation Management, search engine optimisation, search engine optimising, search engine optimization, SEO

NEW: Direct-to-Review Makes It Easier for Happy Customers to Leave Reviews

You asked, we listened! Our users wanted a faster, friction-free way to get reviews from their happiest customers, and that’s why today we’re launching the highly anticipated ‘Direct-to-Review’ setting for Get Reviews. It’s a simple change, but one that could make a world of difference to your review generation. With Direct-to-Review switched on, positive reviewers will automatically skip the ‘internal feedback’ step when completing review requests, so they can jump right to leaving you reviews on your preferred sites in just two clicks. That means far fewer dropouts in the Get Reviews process, a shorter journey for your customers, and crucially, more reviews for your business. How does Direct-to-Review work? Here’s the current flow that Get Reviews takes your customers through: Rate your...