agency growth - Digital Marketing Journals Hong Kong

Profit More, Work Less: 4 Steps to Niching Down For Your Agency

4Jun

By AJ CassataNo Comments

Agency, agency growth, Analytics & Data, Blog, Business development, business strategy, client acquisition, Digital Marketing, digital mkt, Grow Your Practice, Growth Marketing Resources, Internet marketing, Marketing Strategy, Niche Marketing, niche specialization, Online Marketing, Optimization & Testing, scaling business

Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly… Versus the ones who stay stuck for years – no matter how hard they work. One key difference in approach stuck out to me. I’ll illustrate what this one difference was with a story. Once upon a time… Two marketers graduated from business school with big plans to start their own agency. Ready to conquer the world, they started cold calling, cold emailing, and doing everything under the sun to get clients....

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

30Mar

By Justin RondeauNo Comments

agency growth, Blog, Conversion Optimization, Digital Marketing, digital mkt, email, email list, Email Marketing, Email Marketing Resources, email outreach, email retargeting, inbox, Internet marketing, Lead Generation, marketing automation, Online Advertising, Online Marketing, PPC, retargeting, Retargeting Tactics, Revenue Generation

Unlocking Hidden Revenue: The Inbox Retargeting Methodology

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages. What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system. For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their inbox. No more ads. No more auctions. Just a targeted contact that showed they were interested, but didn’t quite take the leap yet. Before I dive into the “What’s” and “How’s”, this tactic can only be used in the good ol’ US of A. If you aren’t in the states or don’t have clients in t...

ChatGPT for Marketing: How This AI Tool Will Impact Agencies

4Mar

By Thomas von AhnNo Comments

agency growth, ai, AI Marketing, Blog, chatgpt, Digital Marketing, digital mkt, Internet marketing, Marketing Management, Marketing Skills, Online Marketing, PPC, Thomas von Ahn

ChatGPT for Marketing: How This AI Tool Will Impact Agencies

Once ChatGPT made its debut, the discussion about what it will do to marketing agencies started almost immediately. There have been tons of articles, videos, and podcasts on this topic. As a result, those in the industry are getting a lot of mixed messages about the impact and use of ChatGPT for marketing purposes. If you’re feeling confused (and concerned for your business’s future), you’re not alone. So, let’s talk about it… How ChatGPT Can Be Used for Marketing ChatGPT is an AI-powered chatbot that gives conversational responses to questions and prompts, making it a valuable tool for marketing purposes. Instead of typing a query into Google and reviewing each result, you can head over to ChatGPT and get a single answer. Plus, you can keep the conversation going to dive deepe...

3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]

28May

By Jeff HunterNo Comments

Agencies & Consultants, agency growth, agency owner, Blog, candidate, Digital Marketing, Digital Marketing Agency, digital mkt, experiential hiring process, hiring, hiring advice, hiring marketers, Hiring process, hiring tips, how to hire, Internet marketing, job candidate, marketing agency management, Online Marketing, videos

3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and "King of Outsourcing" at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.