paid media strategy

The Biggest Ad Fraud Cases and What We Can Learn From Them

4Dec

By Eduardo AznarNo Comments

ads, benefits of paid ads, Blog, Digital Marketing, digital mkt, Facebook Ads, Google Ads, Instagram Ads, Internet marketing, Online Marketing, paid ads, paid advertising, Paid Media, paid media strategy, paid traffic, paid traffic mastery, running paid ads, search ads, video ads

The Biggest Ad Fraud Cases and What We Can Learn From Them

Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon have been victims of ad fraud in recent years. So what does this mean for the rest of the industry? The answer is simple: every ad company, no matter their size or budget is just as at risk as the big guns – if not more. In this article, I summarize some of the biggest and most shocking cases of ad fraud we’ve witnessed over recent years and notably, what vital lessons marketers and advertisers can learn from them to avoid wasting their own budgets. The biggest ad fraud cases in rec...

9May

By Hassan BashNo Comments

advertising, Blog, Customer avatar, Digital Marketing, digital mkt, Internet marketing, marketing for coaches and consultants, Media buying, media buying strategy, Online Marketing, paid advertising, Paid Media, paid media strategy, paid traffic, sales, sales and marketing, target audience

A Better Strategy for Media Buying with Hassan Bash [VIDEO]

Hassan Bash I'm the owner of Bash Revenue, and we help companies increase revenue with online sales and marketing funnels since 2014. I am Half Saudi / American, and that helps me understand the different demographics in the world. I have studied NLP stands for Neuro-Linguistic Programming, a pseudoscientific approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States, in the 1970s. In other words, learning NLP is learning the language of your own mind!