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Testimonial Advertising: Customer feedback as promotion
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In this day and age making sales is harder than ever, with a cost of living crisis in the U.K and several places feeling the pinch post-lockdown. But how do you effectively create a customer relationship without rushing in?
What is CRM?
Customer relationship management (CRM) refers to a strategy you have in place to manage the relationships with potential and current customers. Usually it is understood to mean the software, but it can also refer to the strategies your team puts in place for handling customers. The tool CRM is used to store customer information and helps you analyse it to decide how to approach customers.
Why is CRM important...
