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Storytelling: The Secret Sauce to Making More Sales With Email Marketing
Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think.
It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email like this:
They use discounts as their main strategy to persuade customers to buy. But what happens when your customer’s whole inbox looks like the picture above? The inevitable: they stop paying attention to your emails.
Because here’s the thing.
Why would they open your emails if they can already predict the content inside? Why would they buy now when they can clearly see you’ve got discounts all the time? And, most importantly, why would they pick your brand ov...
