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How to Drive More Traffic and Conversions from Social Media
Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation.
Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision makers.
Here are a few ways to drive traffic and convert it into conversions, sales and leads from your social media channels.
1. Set up your social media profiles
This is a fundamental step a surprising number of businesses are missing: Make sure your social media profile provides a clear way to learn more about your company, read clients’ testimonials and contact you.
Instagram
Instagram bio allows a single clickable link...