advertising, Blog, cold lead, Digital Marketing, digital mkt, Funnels, hot lead, Internet marketing, Lead Generation, Marketing Strategy, Online Marketing, Paid Media, paid traffic, sales funnel, sales offer, Traffic Generation, warm lead
Turn a Cold Lead To a Hot Lead with Paid Traffic
There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads.
What Is Cold Traffic?
Someone who knows nothing about your product is a cold lead. Honestly, a cold lead might not even recognize they have a problem. If they are aware of a problem, they might not know a solution exists.
Cold traffic isn’t ready to engage.Cold traffic isn’t ready to buy.Cold traffic might not even want to hear from you.
You might be thinking, “why waste my time and ad spend trying to win over someone who doesn’t even want to hear from me?” Beca...