Saturday, January 16Digital Marketing Journals

Tag: Improve

21 Tips to Improve Your Email Marketing Effectiveness
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

21 Tips to Improve Your Email Marketing Effectiveness

How can you boost the effectiveness of your email marketing efforts? A few good starting points are to focus on ensuring email deliverability, improving open rates, reducing unsubscribes, and executing technical optimizations. An infographic (below) from Tech.co explores those four key areas and provides 21 tips for marketers who want to improve in each. The piece focuses on actionable and proven advice, such as authenticating your domain, rewarding loyal openers, segmenting your lists, and using alt text.Check out the infographic:  
What Digital Marketing Execs Want to Improve in 2021
Digital Marketing, digital mkt, Internet marketing, Online Marketing

What Digital Marketing Execs Want to Improve in 2021

Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according to recent research from Altimeter. The report was based on data from a survey conducted in 2020 among 476 senior digital marketers in North America, Europe, and China. Just over half (52%) of respondents say improving the ability to personalize experiences based on different criteria is a top priority for their firm's digital marketing leadership in the year ahead, and 42% say improving the performance of digital properties is a top priority. Some 37% of senior digital marketers say developing more effective segmentation is a top priority for the year ahead. Top Objectives in the Next 12 Months Executive...
10 Local SEO Tips to Improve Your Real Estate Websites
googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

10 Local SEO Tips to Improve Your Real Estate Websites

The real estate industry is highly competitive, especially in major cities.From the solopreneur trying to make ends meet to the massive national conglomerates, everyone is out to do whatever they can to increase their visibility and get those listings.Luckily for you, online, you don’t have to compete with hundreds of thousands of other real estate agents.Since the area you serve is hyperlocal, you’re only competing with others in that same hyperlocal area.Of course, depending on location, the competition may be more fierce, even among small businesses.But, using local SEO gives you a fighting chance. As long as you know what you’re doing.What follows are 10 tips to improve your real estate website so that it can dominate local search.1. Start with an SEO AuditBefore you can figure out ...