Do you already have an SEO strategy but know it could be better? If the answer is yes, you’ve come to the right place. No matter how great your SEO strategy is, there are probably some things you could do to improve it.
Since SEO for B2B can be very competitive, it’s important to be able to pivot your strategy as needed. In this article, we will cover some helpful tips to help boost your SEO strategy and enhance your business’ online presence.
Perform An SEO Audit
There are lots of businesses that implement SEO without really having a clear understanding of what needs to be done to improve their website’s ranking. This is why it’s important to conduct an SEO audit to get a clear picture of the state of your website. Typically, it’s best to perform the audit before implementing any SEO practices. However, just because you’ve already gotten started doesn’t mean that it’s too late.
These audits can be very detailed and as a result, they can take a decent amount of time. We recommend hiring an SEO agency to conduct this audit.
Repurpose Existing Content
When it comes to SEO for B2B, expert level content should be an important part of your SEO strategy. In fact 57% of marketing executives have shared that creating content on your website is the most effective aspect of SEO. However, constantly creating new content can be time consuming and overwhelming. The good news is that you don’t need to come up with new content ideas every time you want to publish something.
Instead, you can repurpose your existing content into other formats. For example, if there is a blog post that has been performing well on your website, you may want to think about repurposing it into a video or an infographic. Even if a piece of content hasn’t been performing well, it might still be worth repurposing.
By putting a new spin on old content, you can give yourself a chance to reach new people. On top of that, this method will save you lots of time and money.
Optimize Your Images
Pictures can be an excellent addition to any website. Images can also benefit from SEO just as much as other parts of your website. Not only do you want to make sure that your images are the right size and file type to avoid issues with page speed, but you should also be including the appropriate tags on your images.
Since Google doesn’t have eyes, optimizing your images allows Google’s robots to know what’s being shown in the images on your website.
Don’t Forget About Search Intent
Search intent is something that some people tend to forget about. However, it’s something that should really be at the forefront of your strategy. The reality is that it’s not always possible to judge a keyword at face value. For instance, if someone searches a keyword like “B2B SEO” they could be looking for a B2B SEO agency, or they could be looking for general information on B2B SEO. Your job is to figure out what they’re searching for and mold your content around that. If you create content that doesn’t match search intent, you’ll have a hard time keeping users on the page.
By understanding what your audience is really looking for, you can put your website in a better position for success.
Don’t Ignore On-Page SEO
Off-page SEO tends to be the main focus of many SEO strategies. The term off-page refers to things you do away from your website with the hopes of improving your ranking. Off-page SEO can include things like guest posting and monitoring your backlinks.
While it’s true that off-page SEO is essential, you don’t want to forget about on-page SEO. Doing things like making sure all of the pages on your site have the appropriate title tags and description can make a difference. By neglecting on-page SEO, you could be missing out on serious ranking opportunities.
Take Your Strategy To New Heights
One of the best ways to set yourself up for SEO success is to work with an experienced SEO agency. Not only do agencies stay on top of the latest trends and changes, but they also have the experience and tools to help create a strategy that is specifically designed to meet your needs.
On top of that, hiring an agency can help save you time and money in the long run – especially if you’ve been trying to do all of your SEO on your own.
Local SEO Search we have years of SEO for B2B experience. Our knowledge makes us the perfect partner for businesses like yours. We take pride in helping businesses reach their goals and we would love to work with you. Contact us today to set up a free consultation.