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IVR Deflection vs Conversational IVR: How to Improve Customer Satisfaction | by Haptik | Jan, 2021
Interactive Voice Response (IVR) is a ubiquitous yet disliked tool for customer service. While businesses adopted them to respond to customer queries and calls effectively and reduce support costs, it created massive resentment among customers. This dissatisfaction reached a point where a large US telecom carrier decided to do away with IVR altogether and allow customers to contact human agents directly. While IVR helped organizations achieve efficiencies to some extent along with reduced cost per call, customers found the impersonal interactions to be less than satisfactory.IVR Is Transforming To Be More RelevantDespite the shortcomings of IVR, it is not going away. Instead, it is undergoing a transformation to provide better ways to serve customers. Primary among the changes is the rise ...

