call to action, click through rate, clicks, CTR, Digital Marketing, digital mkt, email, email click, email content, email design, email list, Email Marketing, email outreach, Internet marketing, monetize email, Online Marketing
Improve Your Click-Through Rate: 14 Powerful Tactics
By Kelly Forst February 22, 2021
Get your readers to take action. Here’s how to make subscribers want to “click” every single time.
People spend a lot of time worrying about their email open rates, but there’s another email metric that’s just as important — click-through rates.Click-through rates reveal how many subscribers clicked a link in an email, as well as how many times they clicked it. What is a good email click-through rate?This is a tricky question to answer. Email marketing benchmarks vary widely among industries, business size, audiences, and more. To better understand small business email marketing benchmarks, we conducted research asking survey respondents to self-report their click-through rates. Here’s what we found. Wh...