email newsletters - Digital Marketing Journals Hong Kong

2Aug

By Sean TinneyNo Comments

Digital Marketing, digital mkt, email content, email newsletter, email newsletters, email outreach, email writing, Internet marketing, Learn, Online Marketing, Writing

How to Design a Newsletter: Design Elements That Make Readers Take Action

By Sean Tinney August 1, 2025 Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability. The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action—whether that’s clicking a link, making a purchase, or engaging with content. The average person receives 121 emails daily, making standout design essential for breaking through inbox clutter. Why Newsletter Design Matters Newsletter design affects deliverability and engagement. When learning how to design a newsletter, understanding that emails with poor text...

24Jan

By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email newsletters, email outreach, Internet marketing, Learn, Online Marketing

9 Best newsletter software tools (and how to choose)

By Phil Norris January 23, 2024 Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. So it’s no surprise that the vast majority of brands send email campaigns at least once per week:To keep your audience engaged and make your content memorable, you need to choose a newsletter software tool that makes it easy to design beautiful, high-engagement emails that land where you want them to: in the main inbox. But with hundreds of newsletter platforms to choose from, it’s hard to know where to start. That’s why we’ve done the research for you and compiled our list of the nine best newslet...

20Dec

By Dave StysNo Comments

Digital Marketing, digital mkt, Email Marketing, email newsletter, email newsletters, email outreach, Internet marketing, Learn, Online Marketing

How to design a newsletter in 5 quick and easy sections

By Dave Stys December 19, 2023 I don’t have a creative bone in my body. So when I first started creating newsletters, I would always second guess myself, which usually left me just giving up and going with a plain white background, black text newsletter. I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great. It looks plain. It looks average. I am not afraid to admit – It would look boring and I wouldn’t read it myself.So I made it my mission to find out what makes a great looking newsletter that people could not wait to read. After countless hours of research I’ve listed the sections that appear most often in the most popular newsletters. Section of a newsletter How to design a newslet...

10Aug

By Brian DeanNo Comments

Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, list building, Online Marketing, Success

How Brian Dean grew his Exploding Topics newsletter to 65,000 subscribers using AWeber

By Brian Dean August 9, 2022 Learn how to build a list of happy subscribers that look forward to your messages. It’s no secret that an email list is one of the most valuable assets your business can have. But how do you build a list without spending a fortune on paid ads? And perhaps even more important: how do you get those subscribers to open, click on and forward the messages that you send?In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate. Strategy #1: Launch a Dedicated Newsletter Page If you want to get more customers for your SaaS business, you probably have several dedicated landing pages for different use cases. And if you run an ecommerce site, you likely have hundreds of produc...

Don’t let your Discord community evaporate

10Jun

By Chris VasquezNo Comments

Culture, Digital Marketing, digital mkt, email newsletters, email outreach, Internet marketing, Online Marketing, social media

Don’t let your Discord community evaporate

By Chris Vasquez June 9, 2022 Building a community is tough. Keeping them engaged can be even more difficult. Would you rather watch or listen to this post? We’ve got you covered. Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It’s probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. Sometimes there’s so much activity it can become overwhelming. Take my community for digital artists. The initial launch was a roaring success. I saw a wave of passionate, interested people join the community and immediately ge...

25Jul

By lkolowich@hubspot.com (Lindsay Kolowich Cox)No Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletters, email outreach, Internet marketing, Online Marketing

18 Email Newsletter Examples We Love Getting in Our Inboxes

Let's say a salesperson comes up to you and says, "Here's something you should know about." If you don't see this person as a trustworthy, knowledgeable source, you probably have no reason to listen. (more…)

19Jul

By Kaleigh MooreNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletter examples, email newsletters, email outreach, Internet marketing, Online Marketing

How to Craft Irresistible Newsletter Content with Examples

By Kaleigh Moore June 24, 2021 Here’s how to create an email newsletter that has subscribers clamoring to sign up. (Plus, 19 newsletter examples for inspiration!) It’s no secret there is money in your email list. But just how much depends on you. According to McKinsey & Company, the average employee spends 13 of their weekly working hours in their inbox. This is both good and bad news. The good news is: Because people are spending so much time in their inboxes, you have an opportunity to make a big impact. The bad news? More emails = dwindling attention spans. You’ll need to get creative to break through the clutter of emails that loiter in your subscribers’ inboxes. We’ll show you how to create an email newsletter that will keep your subscribers intere...

11Apr

By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email newsletters, email outreach, Internet marketing, Online Marketing

12 Inspiring Email Newsletter Examples to Learn From

By Kelly Forst April 7, 2021 These are not your average emails. Get ready to be inspired. The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters. 1. Total Annarchy by Ann Handley In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of “Everybody Writes,” shares writ...

Build Custom Email Templates with AWeber’s Smart Designer!

28Dec

By Kristin MacLaughlinNo Comments

Digital Marketing, digital mkt, email design, email list, Email Marketing, email newsletters, email outreach, email templates, Internet marketing, New Features, Online Marketing

Build Custom Email Templates with AWeber’s Smart Designer!

By Kristin MacLaughlin December 28, 2020 The AWeber Smart Designer is a game-changing email marketing feature that allows content creators and small business owners to automate email template design — create your own branded email template in seconds. If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try. AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds! In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email tem...