Local Insider - Digital Marketing Journals Hong Kong

Rank All Over Your City With This Strategy (Major Competitive Advantage)

4May

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Rank All Over Your City With This Strategy (Major Competitive Advantage)

Rank All Over Your City With This Strategy (Major Competitive Advantage) - Whitespark There’s an incredibly valuable local ranking strategy that can get you ranking in a wide radius in your city for your most valuable keyword. And the best part? Barely anyone knows about it. In this video, I will show you an example of a business that uses this strategy very well, and then I’ll take you through the process of doing the same for your business. The strategy in action I came across this Google Business Profile that’s ranking for a super valuable term for dentists: “in...

6Apr

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Easily Boost Local Rankings with Google’s Predefined Services

Easily Boost Local Rankings with Google's Predefined Services A few weeks ago, the SEO world was shooketh by Joy Hawkins’ discovery that adding predefined services to your GBP significantly improves rankings. I had to see for myself, so I set up a test. You won’t believe these results! Video Transcript If you follow local SEO, you’ve probably seen Joy Hawkins’s recent research where they showed that adding predefined services to a GBP seems to have a positive impact on your rankings. I even made a video about it not too long ago. Well, it’s always a good idea to t...

10Mar

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Why is Google Rejecting My Google Business Profile Photos?

Why is Google Rejecting My Google Business Profile Photos? - Whitespark 1. Google has a bug where photos show as rejected, but if you wait 24-48 hours, they actually publish. So, as Mike Blumenthal likes to say, “drink 4 beers and come back on Monday.” It’s likely that the issue will fix itself. 2. If your Profile is less than 2 weeks old or was recently reinstated, you can’t publish images. This is because new GBPs are “sandboxed” for 2 weeks until they have built up some trust.Wait at least 14 days after you have been verified/reinstated before you upload images. 3....

15Feb

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

How To Do Google Posts the RIGHT Way

Video Transcript Most businesses are doing Google Posts all wrong. They look at it as like a social media channel. But let me tell you, it is definitely not a social media channel. Someone scrolling through social media is looking to be entertained, learn something new, or see what’s going on with their friends. In general, the audience on social media doesn’t want to be sold to. Your audience for Google Posts, however, is in a transactional state of mind. They’re actively looking to be sold to. Google Posts should not be about entertaining the reader, they should not be about educating the reader, and they should not be about what happened at your holiday party. Instead, your Google Posts should talk about your services, your products, and your specials and offers. Let me show you some ex...

9Feb

By Darren ShawNo Comments

googe optimize, Google Business Profiles, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

Geotagging Photos is a Local SEO Myth

Geotagging Photos is a Local SEO Myth - Whitespark It’s infuriating that many local SEOs are still telling people to geotag their Google Business Profile photos, when research has shown time and time again that IT DOES NOT WORK. In this video, I explain why it doesn’t work, bust some myths and present a couple studies that have concluded that geotagging is a waste of time. Video Transcript I’ve been getting into TikTok a little bit lately, and I am ANNOYED. So, I keep seeing all these local SEO people on TikTok shilling this advice, li...

Does Google Penalize AI-Generated Content?

8Feb

By Darren ShawNo Comments

googe optimize, google optimization, google seo, Local Insider, Local SEO, On-page SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Whitespark Weekly

Does Google Penalize AI-Generated Content?

With the rise of AI, many businesses and SEOs are turning to Artificial Intelligence for generating SEO-optimized website content. However, Google is constantly rolling out new updates to combat spam, and they can and do sometimes crack down on AI-generated content. Watch my new video to find out how AI-generated articles may hurt your website. Video Transcript Case Studies on AI-Generated Website Content I saw this comment on LinkedIn. Graham had talked about how they were generating AI content at scale, 50 pages generated in one click, and how these pages are actually performing pretty well. Then, Mark Williams Cook, a very smart SEO, replied and said: “well here’s what happened when we did it on 10,000 pages.” So, it was going really well, ranking really well. An...

How to Write a Good Business Description for Local Citations

4Feb

By Darren ShawNo Comments

Citations, googe optimize, google optimization, google seo, Local Insider, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Write a Good Business Description for Local Citations

Here’s a hot tip many businesses don’t think about when building citations for local SEO. In my latest video, I explain why the first sentence of your description is so important, and how to make the most of it. Video Transcript Hey, here’s a quick citation building tip that a lot of businesses are missing out on. Whether or not you’re building citations with our listing service or you’re building them yourself, the description field is very important. Why business descriptions are important Let’s say you order citations from us and you’re entering the description. This field is your opportunity to get some additional keywords in. Though I wouldn’t say keywords on your Google Business Profile description have an impact on rankings, keywords in your citation descript...