Tuesday, August 11Digital Marketing Journals

email writing

From stuck to sent: 7 Strategies to overcome email writer’s block
15Jul By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

From stuck to sent: 7 Strategies to overcome email writer’s block

By Kaleigh Moore July 13, 2023 Have you ever sat down to write something and felt…totally stumped?  Ah, yes. It’s the dreaded writer’s block.I know the feeling all too well. Just a few weeks ago, I was sitting at my desk, staring at a blinking cursor, desperately willing it to conjure up the words that seemed to have escaped me. My mind was blank. After hours of torturing myself, I realized I needed a break and decided to do something productive. So I threw on my comfiest sweats, cranked up my Spotify playlist, and decided to tackle reorganizing my kitchen pantry. This unrelated, mindless task allowed me to step away from the task and cleared some brain space so that when I sat back down at the computer, the words just flowed. It was as if the simple act of decluttering...
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Boost Your Email Engagement with 8 Impactful Copywriting Techniques
5Apr By Kaleigh MooreNo Comments
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

Boost Your Email Engagement with 8 Impactful Copywriting Techniques

By Kaleigh Moore April 4, 2023 Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? How do I get them to take action? Did they even *see* me in their inbox? Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links.Fortunately, you don’t have to do anything so drastic. By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action. Here are a few email copywriting best practices you can start using right away. Use a conversational tone Your goal is to communicate. This starts with everyday language, short...
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How to write confirmation emails your audience will love
4Jul By Sean TinneyNo Comments
Digital Marketing, digital mkt, email automation, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

How to write confirmation emails your audience will love

By Sean Tinney June 30, 2022 Don’t leave people in the dark. Send them a helpful confirmation email that lets them know the status of the request or order they just placed. Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails. Picture this – you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked. That is not a good experience. You wouldn’t want to do that to your customers. That’s why you need to set up a good confirmation email. In this article, you’ll learn: What is a confirmatio...
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A Fresh New Look for the Message Editor
9Apr By Kelsey JohnsonNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Online Marketing, Updates

A Fresh New Look for the Message Editor

By Kelsey Johnson April 7, 2022 Faster and easier navigation. Less visual clutter. Plus, copy-and-paste into the message editor is now a breeze. The next time you log into your AWeber account, you may notice that the message editor has changed. All the same functionality is there, but it has moved out of your way so you can get down to writing your emails without distractions. What’s new? Element navigation on the side The “move,” “copy,” and “delete” buttons are in a new place. You’ll no longer see blue and black boxes surrounding the row / element you’re working on. Instead, you’ll see a light gray line on the right side of your element. The row will have a light blue box surrounding it only if you are directly working on that particular row. In the ne...
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Email Writing Hacks: 6 Writing Tips for Any Kind of Email
21Mar By Pam NeelyNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Email Writing Hacks: 6 Writing Tips for Any Kind of Email

By Pam Neely March 17, 2022 Want to know how to write emails your readers will love? These email writing hacks will make your job as a writer easier and make your emails more effective. Most of us are not born writers. And yet we spend hours every day writing. Writing texts, writing notes, writing Slack messages… and writing emails. We all write a lot of emails. We read a lot of emails, too. The average person spends three hours a day checking work emails and two hours a day checking personal emails. If we’re going to spend that much time on something, let’s do it well. Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email.  Those all are very different types of emails, but they actual...
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Create Your Buyer Persona in 5 Simple Steps
3Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Create Your Buyer Persona in 5 Simple Steps

By Sean Tinney February 2, 2022 A buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you? Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in.  What is a buyer persona? A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s. With a persona, you can write more engaging email content that resolves your audience’s problems and speaks to the...
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15 Tips for Writing Email Marketing Content that Increases Clicks
30Jan By Sean TinneyNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, increase clicks, Internet marketing, Learn, Online Marketing

15 Tips for Writing Email Marketing Content that Increases Clicks

By Sean Tinney January 27, 2022 Increase your email clicks with these 15 tips for writing email marketing content. Your audience is probably short on time and skimming through emails. They may get several emails an hour throughout the day. To give yourself a fighting chance in the inbox, you need strong email marketing content. According to research done on email click rates, the data has shown: 53% of marketers say low click-through rates are their biggest email marketing challenge.73% of marketers say click-through rates are a key metric for evaluating campaign effectiveness.The average email click-through rate is 7% in the US.a Getting more clicks should be a central part of your strategy. Here are 15 tips on how to write effective email marketing content to boost...
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The 8 Most Effective Words to Use in Email
8Oct By Liz WillitsNo Comments
Digital Marketing, digital mkt, email content, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing

The 8 Most Effective Words to Use in Email

By Liz Willits October 7, 2021 These everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) There’s a simple way to transform your email copy from passable to powerful — choose the right words. Effective words will inspire your subscribers to open, click, and buy. Choosing the wrong words in your next email, on the other hand,  could damage your email engagement and even annoy or insult your audience. By learning a few key tips, you can avoid these common mistakes and write emails your subscribers will love. In this article we’ll talk about: 8 Power Words for effective emails These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) You might be surprised. Some o...
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9 Best Practices for Writing Emails
11Aug By Kelly ForstNo Comments
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads. But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored. Think about your own inbox. How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them? More than likely, it all comes down to the value you think you will get from them. The average click-to-open rate for emails in the US is 15.71%. You can get people interested in your copy by following these tips...
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8 Top Brainstorming Techniques to Help You Write Killer Emails
3Apr By Kaleigh MooreNo Comments
brainstorming techniques, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Online Marketing, writing tips

8 Top Brainstorming Techniques to Help You Write Killer Emails

By Kaleigh Moore March 30, 2021 Never waste time trying to think of a topic when you should be writing! I can’t think of anything to write. Sound familiar? Of course it does. It’s one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book “Everybody Writes,” only sent two emails to her subscribers in 2017. (In fact, the lack of communication was her catalyst behind revamping her entire newsletter strategy.) But when your emails stall, you can’t make connections with your subscribers. You can’t sell. You can’t gather feedback from your audience. You’re leaving money on th...
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