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Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?
Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”.
While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.
In fact, some scientific studies seem to point in the completely opposite direction — humans have an enormous capacity for attention.
Our Problem is Not Attention — it’s Distraction
The core issue isn’t a lack of attention — it’s the multitude of distractions competing for our focus. The modern consumer’s attention hasn’t become scarcer, it’s just spread thinner.
The growing popularity of platforms such as TikTok...