Wednesday, October 27Digital Marketing Journals

Tag: Practices

Multimodal Conversation Design Tutorial (Part 2): Best Practices, Use Cases and Future Outlook | by Master Of Code Global | Sep, 2021
ai, ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversation-design, conversational-ai, conversational-ai-chatbot, creating chatbots, customer-experience, robot chat

Multimodal Conversation Design Tutorial (Part 2): Best Practices, Use Cases and Future Outlook | by Master Of Code Global | Sep, 2021

Welcome to part 2 of our tutorial on multimodal conversation design. In part 1 we learned about the basics of multimodal design and its related inputs and outputs. Today we’ll dive into contextualized best practices, review a common use case and discuss what the future might hold for multimodal conversation design.Context in multimodal conversation design is essential. We can’t just think in chat, or just think in voice, or visuals alone. We have to think about how they complement each other and which one best serves the user in any given moment. Where is the user? What are they trying to accomplish? These should be the main considerations when working with multimodal design.Knowing where users are while they progress through different steps of their journey can reveal both pain points ...
How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, customer-experience, google chat bots, robot chat, technology, Whatsapp, whatsapp-chatbot

How can you use WhatsApp for customer service? [Tips + best practices] | by Engati | Sep, 2021

Globally, there are about 3 million companies that use WhatsApp business to reach and engage their customers. 84% of SMBs believe that WhatsApp is a very effective way for them to communicate with their customers.Wondering why so many companies are going all out to serve their customers over WhatsApp? Want to know how you could scale up WhatsApp customer support?We’re answering all your questions in this article.‍WhatsApp has 2 billion active users in 180 countries. It’s almost certain that your customers are using WhatsApp on a regular basis. To make it even better, 70% of WhatsApp users check the app daily.And guess what, providing customer support over WhatsApp reduces customer effort by eliminating the need for them to always visit your website, write an email, or even get on...
9 Best Practices for Writing Emails
best practices, Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email writing, Internet marketing, Learn, Online Marketing

9 Best Practices for Writing Emails

By Kelly Forst August 10, 2021 Want to get noticed (and not ignored)? Then you need to follow these 9 best practices for writing emails. Email is one of the best tools you have for convincing and converting your leads.But, if you aren’t following best practices for writing emails, you can quickly find your content is considered spam and largely ignored.Think about your own inbox.How many emails are you giving a second glance because of a creative subject line?How many unsolicited brand emails are you opening?What is driving you to open them?More than likely, it all comes down to the value you think you will get from them.The average click-to-open rate for emails in the US is 15.71%.You can get people interested in your copy by followi...
Best Practices for Getting and Using Your Google Maps API Key
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Best Practices for Getting and Using Your Google Maps API Key

With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers.The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user to easily find the location and increases a brand’s opportunities for conversions.With numerous mapping options available, it’s crucial to familiarize yourself with them and understand how to implement them — especially the top contender: Google Maps.And for that, you’re going to need a Google Maps API Key.In this column, you’ll learn from my colleague/co-author Marshall Nyman and I what a Google Maps API Key is and how to get started.What Is a Google Maps API Key?Go...
Chatbot best practices – KPIs, validation and more
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Chatbot best practices – KPIs, validation and more

Anyone can build a chatbot. Most chatbot libraries have reasonable documentation, and the ubiquitous “hello world” bot is simple to develop. As with most things though, building an enterprise grade chatbot is far from trivial. In this post I’m going to share with you 10 tips we’ve learned through our own experience.This is not a post about Google Dialogflow, Rasa or any specific chatbot framework. It’s about the application of technology, the development process and measuring success. As such it’s most suitable for product owners, architects and project managers who are tasked with implementing a chatbot.I’m stating the obvious here, but it’s really important to know what you want to achieve, and how this can be measured. Many of your KPIs will be sector or domain specific, but I will g...
Best Hashtag Marketing Practices on Instagram for More Targeted Leads in 2021
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Best Hashtag Marketing Practices on Instagram for More Targeted Leads in 2021

Hashtag marketing has long been an essential part of many digital marketer’s organic growth strategies for businesses. With 7 out of 10 Instagram hashtags considered “branded”, it has clearly caught the attention of marketers and businesses. And it’s catching on for tangible reasons. Having 1 hashtag on an Instagram post increases engagement up to 12.6%. Hashtag marketing continues to be insanely effective to improve visibility on Twitter as well, and LinkedIn is catching up.If you’re looking for a targeted way to gain more engagement, leads, and conversions without busting your client’s budget, hashtags are the solution. By utilizing and interacting with the trending hashtags for your industry niche or ideal customers, you are exponentially increasing your b...
9 Instagram Stories Best Practices to Grow Your Business
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

9 Instagram Stories Best Practices to Grow Your Business

What happens on Instagram stays on Instagram… for 24 hours with the transient Snapchat-esque “Stories.” Over 500 million active users are on Stories every day, and your business can capitalize on this largely untapped funnel with Instagram Stories best practices. Surprisingly, many marketers are still struggling to incorporate Stories into a digital marketing sales funnel, flywheel, or whatever your lead gen model is. As many as 55% of marketers aren’t even sure how to add a link to Instagram Stories. That all changed in February 2021. Now you can easily add a link to your Stories, automate responses, and DMs from a single inbox with an Instagram sanctioned tool.That’s right, the Facebook and Instagram powers-at-be have blessed us with Messenger API support.😇...
7 Local Marketing Measurement Best Practices for Times of Crisis
googe optimize, google optimization, google seo, Local Search, Marketing Analytics, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local Marketing Measurement Best Practices for Times of Crisis

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a result, have had to shift as what customers expect from brands requires a heavy lift of development to execute.Curbside pickup, once a service targeted to busy individuals, is no longer a unique value add a brand offers but an expected health & safety protocol for all consumers.The same is true for contactless delivery.What does this mean specifically for local marketing—and particularly, how you measure success?In this post, my co...
10 Text Marketing Tips & Best Practices
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, SMS Marketing

10 Text Marketing Tips & Best Practices

It was bound to happen. I made some SMS marketing mistakes being overly aggressive and pushing the boundaries of text message marketing.Why was it “bound to happen”? Well, over the years, I’ve been known to burn marketing channels faster than Usain Bolt runs the 100-meter dash 🏃💨. And when it comes to marketing in general, I tend to subscribe to the “Unless you’re breaking stuff, you’re not moving fast enough” philosophy.So, what happened?Ultimately, our SMS number was reported one too many times and we needed to change up our game plan. But here’s the good news…I’ve learned a ton about SMS marketing over the years and I’m about to share the “Do’s and Don’ts” with you. I don’t want you to make the same mistakes that I did.Also, if you’re cu...
20 Key Facebook Best Practices For Business In 2021
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20 Key Facebook Best Practices For Business In 2021

In 2004, Facebook was just a 19-year-old’s fun idea for college students. Today, it’s safe to say that Facebook is the most popular and well known online platform. Zuckerberg is pretty well known too. It’s not just for the kids either (we turned that corner a long time ago). With over 2.7 billion monthly active users, people of all demographics and professions are engaging on Facebook. Facebook, Then And NowFacebook was the first social media platform to consider launching ads, and that was revolutionary. Today, Facebook ads have become a yardstick on other social platform’s ad algorithms. Facebook has since been a powerful tool for businesses of all sorts. And if your business depends on Facebook in any capacity (it probably does), then you owe it to...
5 Best Practices for Twitter Video Marketing
facebook, facebook marketing, Marketing, organic reach, Social Marketing Strategies, social media, social media marketing, twitter, twitter video, video marketing

5 Best Practices for Twitter Video Marketing

October 20th, 2020 Marketing Guy Sheetrit Contrary to what many might think, Twitter is actually a gold mine for video marketing. There has been a 95 percent increase in daily video views on Twitter over the past 18 months. Likewise, there has been an 85 percent year-over-year increase in watch time on Twitter. More so, yo...
The 2021 Email Marketing Best Practices Guide
call to action, Digital Marketing, digital mkt, email automation, email list, Email Marketing, email marketing best practices, email outreach, email segmentation, Internet marketing, Online Marketing

The 2021 Email Marketing Best Practices Guide

By Sean Tinney November 9, 2020 Email marketing is one of the best ways to communicate with your audience. But in order for your emails to be successful, there are certain strategies you need to follow to improve your chances of success. Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line. The truth is, that while these are all great and important questions, the answer to these q...
Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA
Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19Best SEO Company | Professional Digital Marketing Agency USA

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right. Strengthen Bond with customers on social mediaUse your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your cred...