Digital Marketing, digital mkt, email list, Email Marketing, email outreach, email segmentation, engagement, Internet marketing, Online Marketing, personalization, segment, segmentation
Email Segmentation: 7 Simple Steps to Get Started
By Kelly Forst February 10, 2021
Everything you need to know about segmenting your email lists to increase opens, clicks and increase subscriber engagement.
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates.Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization.It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups.If you’re new to email segmentation, we’ll break down the...