email newsletter - Digital Marketing Journals Hong Kong

2Aug

By Sean TinneyNo Comments

Digital Marketing, digital mkt, email content, email newsletter, email newsletters, email outreach, email writing, Internet marketing, Learn, Online Marketing, Writing

How to Design a Newsletter: Design Elements That Make Readers Take Action

By Sean Tinney August 1, 2025 Newsletter design directly impacts engagement rates. With most subscribers now opening emails on mobile devices, newsletters must be designed with smaller screens, touch navigation, and varying email client capabilities in mind to ensure readability and usability. The most effective newsletter designs use specific visual elements that psychologically guide readers toward taking action—whether that’s clicking a link, making a purchase, or engaging with content. The average person receives 121 emails daily, making standout design essential for breaking through inbox clutter. Why Newsletter Design Matters Newsletter design affects deliverability and engagement. When learning how to design a newsletter, understanding that emails with poor text...

24Jan

By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email newsletters, email outreach, Internet marketing, Learn, Online Marketing

9 Best newsletter software tools (and how to choose)

By Phil Norris January 23, 2024 Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. So it’s no surprise that the vast majority of brands send email campaigns at least once per week:To keep your audience engaged and make your content memorable, you need to choose a newsletter software tool that makes it easy to design beautiful, high-engagement emails that land where you want them to: in the main inbox. But with hundreds of newsletter platforms to choose from, it’s hard to know where to start. That’s why we’ve done the research for you and compiled our list of the nine best newslet...

20Dec

By Dave StysNo Comments

Digital Marketing, digital mkt, Email Marketing, email newsletter, email newsletters, email outreach, Internet marketing, Learn, Online Marketing

How to design a newsletter in 5 quick and easy sections

By Dave Stys December 19, 2023 I don’t have a creative bone in my body. So when I first started creating newsletters, I would always second guess myself, which usually left me just giving up and going with a plain white background, black text newsletter. I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great. It looks plain. It looks average. I am not afraid to admit – It would look boring and I wouldn’t read it myself.So I made it my mission to find out what makes a great looking newsletter that people could not wait to read. After countless hours of research I’ve listed the sections that appear most often in the most popular newsletters. Section of a newsletter How to design a newslet...

9Sep

By Kelly ForstNo Comments

best practices, Digital Marketing, digital mkt, email list, Email Marketing, email newsletter, email outreach, Internet marketing, Learn, Online Marketing

11 Email Newsletter Best Practices

By Kelly Forst September 7, 2021 So you want to send a newsletter? Here are 11 email newsletter best practices you need to follow if you want a loyal following. Launching an email newsletter can be a great marketing strategy for your growing business. Not only does an email newsletter give you a unique opportunity to connect with your customers, but a well-crafted newsletter can even drive sales and boost website traffic. Meanwhile, an email newsletter can also help to establish your company as an authority within your given industry. Still, launching an email newsletter can be easier said than done—especially if you don’t have a lot of experience with this type of writing and ideation. Fortunately, with a few tips and best practices in mind, you can launch a successfu...

30Jun

By Kelsey JohnsonNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email outreach, get started email marketing, Get started list growth, Internet marketing, Learn, marketing tips, newsletters, Online Marketing

How to Start a Newsletter in Under an Hour

By Kelsey Johnson June 25, 2021 Keep it simple — in three steps and 60 minutes anyone can send their first newsletter. “Start a newsletter!” It’s an age-old recommendation. One that’s made its home at the bottom of your to-do list. Why? Because no matter how many times you hear how useful newsletters are, writing one never sounds easy. Plus, under constant pressure of more urgent priorities, writing a regular email to customers is almost certain to take a back seat. The fact is, a newsletter will help your business grow. It’s why those good-intentioned friends keep telling you to start one. But don’t worry! Starting one is a lot easier and faster than you think. And once you’ve got it started, then you can worry about making sure it’s the best one out there. I...

11Apr

By Kelly ForstNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email marketing newsletter, email newsletter, email newsletters, email outreach, Internet marketing, Online Marketing

12 Inspiring Email Newsletter Examples to Learn From

By Kelly Forst April 7, 2021 These are not your average emails. Get ready to be inspired. The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again. But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help! The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters. 1. Total Annarchy by Ann Handley In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of “Everybody Writes,” shares writ...