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Path to Purchase Research: Decoding Your Customers’ Buying Journey
You’ve got traffic. You’ve got products. But do you really know what your customers are thinking as they move from “maybe” to “add to cart”?
For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans.
And it’s a must! Why? Because people aren’t just hopping on your site and making a purchase. 81% of shoppers research online before making a purchase. If you’re not tuned into what they’re doing during that research phase, you’re leaving money on the table.
Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey.
To get you started on your own research, we’re diving into exactly how to uncover those insights, use them t...














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