Wednesday, July 22Digital Marketing Journals

shopify-chatbot

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Add AI Powered Chatbot to Your Shopify Store

Shopify is one of the most widely used e-commerce platforms that have helped many businesses globally to go online by building their marketplace. It’s used by more than 800,000 vendors worldwide. While the customer is the pivot around which the eCommerce business works, it is essential to have effective customer engagement to enhance their experience and improve overall sales. This is where the Shopify bot comes in handy.Bots have played an instrumental role in addressing the customer’s queries and converting them into active sales. Due to limited person power and the ever-increasing volume of customers in e-commerce stores, it is impossible to keep up without automation, AI and chatbots.Benefits of Shopify ChatBotIn the e-commerce world, bots are bringing about a transformation. They are ...
How to retain customers on your Shopify store | by Engati | Oct, 2021
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How to retain customers on your Shopify store | by Engati | Oct, 2021

Most companies focus more on acquisition than on retention. For a lot of them, that’s a mistake. Unless you’re just starting out, you should focus on retaining existing customers.Various studies have shown that retaining customers could be anywhere from 5 to 25 times cheaper than acquiring new customers. To make this sweeter, customer retention actually helps you with customer acquisition since loyal customers are 4 times more likely than new customers to refer you to their friends and family. These loyal customers are also 7 times more likely to try your new offerings.‍There are many metrics that you could track to measure customer retention. Here are the most important ones:1. Repeat purchase rateThis refers to the percentage of customers who made more than one purchase from your ...