Friday, May 1Digital Marketing Journals

ui-design

Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium
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Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium

Users shouldn’t be guessing which option is available or not when they are searching for something.Take this search as an example. National Car Rental website shows the user all the locations available to book a car for the dates already selected, but when you try to select one of them, two errors appears: either the store doesn’t open at the select date and time or the store is not valid for the promotion code added.As you can see, there are many stories in the São Paulo (City in Brazil) area that supposedly is “available” to book (the red error only shows after your try to book), but after 2 minutes of clicking on all of them, only 2 or 3 were actually accepting bookings at given filters.The only exception I’d like to mention is when the unavailable option is placed in the results as a m...
Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta
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Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

This has risen to become one of the most popular online shopping sites in the UAE. Noon.com Fashion and Electronics is the leading fashion retailer in the middle east and gulf region. While the sales of these brands inside malls and offline stores have been growing year or year, the sales from online channels (Eg noon.com) have been on the decline. It is principal because customers do not get to try the products before purchase (to check the fabric, the fit, and the overall look) and hence are reluctant to buy stuff online.Photo by Nathana Rebouças on UnsplashNOON has decided to build a new and independent fashion e-commerce app. This app shows a limited customer set of products (approx. 500), but the key differentiator is that customers can get these products on the same day for trial (le...
What is User Interface (UI) Design | by WAVE OF IMAGINATION | Sep, 2021
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What is User Interface (UI) Design | by WAVE OF IMAGINATION | Sep, 2021

What is User Interface Design (UI) and why is it important?User interface (UI) design defines how an individual user interacts with a digital information system. it is essentially a series of visual elements that a user uses to interact with the digital device. The goal of any UI design is to make the users interaction with the device and the interface as smooth as possible.What are the most important skills for UI designer?1 Visual and non-visual CommunicationDesigner should be able to explain the goal of given product, If the initial plan fails designer should also be able to provide an alternative.1. How Conversational AI can Automate Customer Service2. Automated vs Live Chats: What will the Future of Customer Service Look Like?3. Chatbots As Medical Assistants In COVID-19 Pandemic4. Ch...
Bumble Wings- A UX Proposal. I remember before the pandemic, my… | by Razane Hanna | Feb, 2021
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Bumble Wings- A UX Proposal. I remember before the pandemic, my… | by Razane Hanna | Feb, 2021

I remember before the pandemic, my friends and I would sometimes jokingly and other times not so jokingly, swap phones and Swipe for one another on dating apps. We mostly used Bumble and hinge. I thought it would be interesting to make this possible even when there’s a pandemic happening. In other words: have a feature that allows friends to swipe for one another and matchmake. I decided to test how this feature would present itself in Bumble as it is one of the most popular dating apps on the market.DisclaimerThis feature was designed independently from bumble and purely for the purpose of exploration. I do not own any rights to the existing mobile application. I utilized screenshots from the internet and my own phone and put together these wireframes on using Figma. The entire process to...
Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021
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Case Study | myTEXT. App with chatbot as reading companion… | by Stefanie | Jan, 2021

App with chatbot as reading companion for delinquent teenagersTime: September to December 2020Tasks: User research, experience strategy, information architecture, interaction designTools: AdobeXD, Notion, MiroTeam:Martin — Product managerRamona — Product ManagerChristine — UX/UI Designer (LinkedIn)How might we help teenagers finish their reading assignment with the least possible effort, while also igniting the joy of reading in them?In this project I worked for KonTEXT, a reading project for delinquent teenagers. Teens who are sentenced to reading a certain number of pages come to KonTEXT for supervision and guidance. They regularly meet with mentors who reflect with them on the book they read and on their lives. However, many teenagers struggle to finish their reading assignment. Therefo...
How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020
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How to create a buttonless bot. Does your chatbot live in Facebook… | by Tess Tettelin | Dec, 2020

Does your chatbot live in Facebook Messenger? If so, it might stop working properly because of Facebook’s most recent API updates. But don’t despair, in this article I’ll explain how to deal with the changes and create a buttonless bot that works, no matter what Facebook does!To button, or not to button? That is the question.But not when it comes to Facebook.On November 30th, Facebook announced they are updating their Messenger API to comply with European privacy laws, which will impact many of the 300.000+ chatbots that currently live on this platform. ‌If your Facebook page and bot users fit the criteria listed here (such as being located in Europe), users will no longer be able to see bot messages that contain:ButtonsCarousels (also called generic templates)Quick replies — update: these...