social media advertising - Digital Marketing Journals Hong Kong

12 Facebook Ad Metrics Worth Your Attention

7Apr

By DigitalMarketerNo Comments

Advertising Metrics, Analytics & Data, Blog, Business Metrics, Campaign Optimization, Digital Advertising, Digital Marketing, Digital Marketing Agency, digital mkt, facebook, Facebook Ads, Internet marketing, Marketing Analytics, Marketing Strategy, Online Marketing, paid advertising, ROI Measurement, social media, social media advertising

12 Facebook Ad Metrics Worth Your Attention

Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Every day, my team at MeasurementMarketing.io answers dozens of questions from business owners and agencies about this topic. I read somewhere that metric X is important but is that true? Why would I even track metric Y? Can I really ignore metric Z? These kinds of questions are important, but they are often asked at the wrong moment. The key to understanding which Facebook Ad metr...

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

9Mar

By Michelle MartinNo Comments

facebook, facebook marketing, instagram, linkedin, pinterest, reddit, Social Marketing Strategies, social media, social media advertising, social media marketing, Strategy, tiktok, twitter, youtube

2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]

Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many different placement options, from the main Facebook news feed to Reels video ads and everything in between. Plus, they each have their own Facebook ad size and other requirements to abide by.. Here’s your complete cheat sheet of all Facebook ad image sizes in one place, organized by placement. Bookmark it, Slack it to your team, print it out for your secret “social media imposter syndrome” desk drawer folder… I mean, what? Bonus: Get the Facebook advertising cheat sheet for 2022...

How to Use Facebook Audience Insights for Cost-Effective Ads

13Feb

By Christina NewberryNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media advertising, Social Media Analytics, social media marketing, Strategy

How to Use Facebook Audience Insights for Cost-Effective Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you offer. Enter Facebook audience insights. Using these research tools, you can laser-target your audience to maximize the ROI of your Facebook ad campaigns. Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success. What is Facebook Audience Insights? Fac...

How to Boost Engagement With LinkedIn Carousel Posts and Ads

26Aug

By Michelle MartinNo Comments

content creation, facebook, facebook marketing, instagram, linkedin, Social Marketing Strategies, social media, social media advertising, social media marketing, Social Media Strategy, Strategy, twitter, youtube

How to Boost Engagement With LinkedIn Carousel Posts and Ads

The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the mark for content creators on the platform. That’s a bit strange, considering LinkedIn carousels get 5 times as many clicks as any other post format. Don’t worry: there’s still a way to make LinkedIn carousel posts. It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. ...

7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta

20Aug

By Lauren PetrulloNo Comments

Black Friday Advertising, Blog, Digital Advertising, Digital Marketing, digital mkt, ecommerce, Ecommerce Marketing, facebook, Facebook advertising, Internet marketing, Marketing Strategy, Marketing Topics, Online Marketing, Paid Media, social media advertising

7 Things You Need to Do AHEAD of Your Black Friday Facebook Ads According to Meta

Are your Facebook Ads strategy ready for Black Friday? This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers. So, do you have your Black Friday Facebook Ads strategies all planned out? No? Well, you’d better get on that, because the big day is just around the corner! With so many changes to how we advertise on Facebook and Instagram in a post-iOS world, the Meta algorithm is going through some growing pains of its own. So, how can you be sure you’re setting your ads for success? Well, we talked to ACTUAL engineers at Meta and created a checklist with everything you need to have your target audience open their wallets for you! 7 Meta Tips & Up...

How to Use Social Media to Find and Hire the Right Talent

15Aug

By Ann SmartyNo Comments

Blog, Digital Marketing, digital mkt, email outreach, finding talent, how to hire, Internet marketing, Online Marketing, social media, social media advertising

How to Use Social Media to Find and Hire the Right Talent

Building a powerful and talented team is the most essential step to creating a successful business. Hiring the right people is the most important part of that process. But there’s one huge dilemma in finding the right new employees: All the great ones are already hired, and more often than not valued in their companies, simply because they are awesome. How to find them and lure them to join your brand? If there’s one thing I’ve noticed about a successful hiring strategy, it’s that they tend to be super organized. Disciplined too. Here are a few new tactics and trends to help you attract the right talent: Using Social to Proactively Recruit However, something else has been happening for ages too. Over a period of decades, headhunters have carefully nurtured their networ...