partnerships - Digital Marketing Journals Hong Kong

7Feb

By EJ SaundersNo Comments

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Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image. Drawing on the principles of “4 Season Selling,” this comprehensive guide aims to provide professionals in any industry with a deep dive into the strategic planning and execution of effective giveaways. Yes, the examples used are within the outdoor industry but this will work across the board. Understanding the Strategic Value of Giveaways Giveaways go beyond the mere distribution of free items. They...

Whitelabel Chatbot Partnership — How to invest in automation? | by Engati | Aug, 2021

It’s the start of a new decade bringing on a multitude of changes in the way our daily lives function. One major aspect that has been evolving at a rapid pace is the way we communicate with each other. Be it B2B, B2C, or C2C, all our conversations are evolving into a newer dimension of AI.So, before we talk about the benefits of a white label chatbot and live chat platform, let’s look at some of the ways in which AI and chatbot technology is transforming the way we work and live.‍Conversational AI refers to the use of messaging apps, speech-based assistants, and chatbots to automate communication and create personalized customer experiences at scale.Chatbot tech, a division in conversational AI, is also rising into popularity swiftly. To an extent where it’s predicted that 80% of th...

Digital Insurance Platform Go-insur Partners with FinChatBot | by Pancentric Digital | May, 2021

A tie-up between Pancentric’s cloud-based digital insurance platform Go-Insur and conversational AI experts FinChatBot promises powerful new distribution and e-trading capabilities for brokers, MGAs, and scheme providers.“We’re on a mission to make the best and latest digital capabilities available to the rank and file of the insurance community, beyond the elite few — and to improve online sales and servicing experiences for insurance customers more widely. Our research shows 70% of brokers are held back by technology and the majority of MGAs say innovation is key to growth”, says Simon Fenn, Director of Pancentric Digital.“Our partnership with FinChatBot puts conversational AI into the hands of many more SME players, which is great news. Powered by our Go-Insur insurance rating engine an...