Friday, July 30Digital Marketing Journals

Tag: Brand

How to Become a Brand Ambassador on Instagram in 10 Steps
29Jul By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How to Become a Brand Ambassador on Instagram in 10 Steps

At this point, it’s fair to say we’ve all wondered how to become a brand ambassador on Instagram. It’s hard not to envy the influencer lifestyle…but is it worth it to become a brand ambassador? As it turns out? Yes. The money is there. Just look at the stats: In 2021, 67% of brands are using Instagram for influencer marketing. And a 2019 study found that 49.3% of respondents actively bought something because an influencer recommended it.Instagram has over one billion monthly active users…so you can do the math. In this post, you’ll learn what exactly a brand ambassador is, how brand ambassadors are different from influencers, and the ten steps to becoming a brand ambassador on Instagram. GET NEW INSTAGRAM TOOLS FROM MOBILEMONKEYGrow Instagram f...
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The Community Text App Strategy: Transform Your Brand and Grow Your Business
16Jul By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, robot chat, SMS Marketing

The Community Text App Strategy: Transform Your Brand and Grow Your Business

Ever wished you had a direct line to your customers?The truth is, you do — if you know how to use it.Think about it. Every day, we text our family and friends. More and more, we’re texting businesses as well. The benefits go both ways. For brands, texting is one of the best ways to grow awareness and build your audience list. It’s a 1:1 line of communication with current and future customers.And for customers, texting is convenient — and expected. In fact, over 75% of customers say they want to receive offers via text.If that weren’t enough, 60% of customers open texts between 1-5 minutes after they get them, and 67 million Americans use mobile phones to redeem coupons. In this article, we’ll show you how to build your own text message community to boost ...
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The importance of using Conversational AI in Marketing & reasons to consider it for your Brand | by Ipervox | Jun, 2021
13Jul By IpervoxNo Comments
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, conversation with ai, conversational-ai, conversational-marketing, conversational-ui, creating chatbots, google chat bots, robot chat, voice-ai, voice-marketing

The importance of using Conversational AI in Marketing & reasons to consider it for your Brand | by Ipervox | Jun, 2021

Digital-first marketing is a growing trend, even if you think you’re miles ahead of your competition. What you might be missing is conversational AI.The conversation is the defining element of a digital-first customer experience, and a major shift in the way businesses communicate with customers. Artificial intelligence has led to an evolution of customer service that’s more human than ever before, and customers are beginning to expect much more from their interactions with businesses.Conversational marketing allows companies to interact with their customers and prospects in the most personal way. Conversations between brands and their customers online facilitate the building of relationships and trust. This technology is proven to generate a happier environment for both the customer an...
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What is Brand Salience? [+How Do You Measure It?]
6Jul By Rebecca RiserbatoNo Comments
branding, Digital Marketing, digital mkt, Internet marketing, Online Marketing

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.In fact, 82% of investors say name recognition is an important factor guiding them in their investment decisions. So, what does all this mean? Well, consistent branding leads to increased brand awareness which can then help gain investors and drive revenue to your business. Needless to say, branding is important for your business to succeed. In this post, let's review what brand salience is, how you can increase your brand visibility, and ...
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25 Best Instagram Landing Pages for B2C Advertisers and Brand Managers
29Apr By Ash ChapmanNo Comments
best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, Instagram Marketing, robot chat

25 Best Instagram Landing Pages for B2C Advertisers and Brand Managers

How do you create the best landing pages for your Instagram ads?In this guide we’ll walk you through Instagram landing pages, with our special expertise in the B2C advertising space. We’ll cover:GET EARLY ACCESS TO NEW INSTAGRAM TOOLS FROM MOBILEMONKEYGet more Instagram followers with new tools for influencers, artists, brands and D2C businesses. Sign up to be the first to use tools that generate elite engagement via Instagram DMs.Get Early AccessWhat are Instagram landing pages?Let’s start with the basics: What are they? And do they work?A landing page is a page on your website designed to convert visitors into customers. Prospects “land” on these pages after they click on one of your brand’s well-placed ads. An Instagram ...
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Brand Positioning and Competitors’ Positioning
8Mar By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

Brand Positioning and Competitors’ Positioning

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not alone. It's an element of competitive analysis that is often overlooked. "Too many companies embark on marketing and advertising as if the competitor's position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through," observe Al Ries and Jack Trout in their marketing classic Positioning: The Battle for your Mind. Claiming your own unique position can make a big difference in the effectiveness of your marketing and the success of your sales efforts. The decision-making portion of the brain seeks evidence to make a ...
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Building Brand Trust on Social Media [#SMTLive Recap]
6Mar By Jette-Mari AnniNo Comments
instagram, Social Marketing Strategies, social media, social media marketing, twitter

Building Brand Trust on Social Media [#SMTLive Recap]

Recently, on #SMTLive, our weekly Twitter chat, we hosted a discussion on how brands can build trust with their audiences, and why trust is so important in the modern, evolving digital landscape. Trust, and building effective brand relationships, is becoming a bigger focus amid shifting attitudes to key social issues, and a rising reliance on eCommerce for shopping. On the former, according to Edelman's 2020 Trust Barometer report, less than half of people now trust that their institutions will do what's right, with growing skepticism around financial motivations and other influential factors that can change government and regularity decisions. On the latter, as reliance on eCommerce grows, consumers need to know that they're going to get what they pay for online, and that comes down t...
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Boosting Your Brand Through Social Media Engagement [Infographic]
9Jan By Andrew HutchinsonNo Comments
Social Marketing Strategies, social media, social media marketing

Boosting Your Brand Through Social Media Engagement [Infographic]

Looking for ways to tweak your social media marketing approach in 2021, and maximize reach and engagement with your posts? This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to see as a result. There are some good pointers here, but it is also important to take these notes as guides, and not prescriptive rules. In order to maximize your results, you need to experiment with each, and test what works with your online community. Check out the full infographic below.
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Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner
30Dec By Tara ZirkerNo Comments
facebook, Facebook Ads, facebook marketing, Facebook Tools, How To, Social Marketing Strategies, social media, social media marketing, Tools

Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner

Social Media MarketingIndustry ReportIn our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.8&appId=1481434622174394"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));
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Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide
26Dec By [email protected] (Clifford Chi)No Comments
Advertising ROI, Digital Marketing, digital mkt, Internet marketing, Online Marketing

Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide

In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity. (more…)
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Brand Strategies for Conversational Interfaces | by Arte Merritt
26Dec By Arte MerrittNo Comments
alexa, analytics, best chatbot, chatbot, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, creating chatbots, dashbot, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, google-assistant, robot chat

Brand Strategies for Conversational Interfaces | by Arte Merritt

At Dashbot, we recently hosted a meetup in NYC to discuss brand strategies in conversational interfaces. As the space continues to mature, more brands are getting involved and moving from experimental to production deployments. We assembled a great group of industry experts to share their thoughts and tips for brands looking to build a chatbot or voice skill.Our panelists included:Our panelists see a wide variety of use cases from customer service, productivity tools, and information sharing to entertainment and marketing initiatives.At IBM, they work with everyone from individual developers to Fortune 20 enterprises. The most common use case, though, is customer care. Large enterprises go to IBM given their ability to handle sensitive data across industry and geographic regulations.Goo...
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What Your Brand Should Know
24Dec By Erica PerryNo Comments
ads, audio, audio ads, facebook, facebook marketing, Marketing, Music, Social Marketing Strategies, social media, social media marketing, twitter, youtube

What Your Brand Should Know

December 2nd, 2020 Marketing Erica Perry Music has always played a special role in culture but this year particularly people are tuning into more audio content via YouTube and YouTube Music. This is largely in an effort to combat Zoom fatigue and make it easier to absorb content whether tutorials, lectures, classes, meeti...
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How to Get Noticed Online: 5 Steps to Brand your Landing Page
24Dec By Kristin MacLaughlinNo Comments
branding, Connect your domain, Connect your landing page, custom domain, Digital Marketing, digital mkt, Email Marketing, email outreach, Internet marketing, landing page domain, Link you domain, Link your landing page, Online Marketing, small business branding, Smart Content

How to Get Noticed Online: 5 Steps to Brand your Landing Page

By Kristin MacLaughlin November 18, 2020 Learn 5 easy steps you can take today to start building your brand identity in your emails, on your landing page, and beyond with AWeber. What does having a “strong brand” mean to you?For some, images of mega corporations like Apple or Starbucks come to mind. Others may think of brands that align with their values, like Bombas or TOMS. Regardless, I’m willing to bet you thought about a large, recognizable brand — which is why small businesses can have a hard time creating a strong brand identity. Unlike larger corporations, you don’t have a team of brand experts to help you maintain and create your brand. You may feel that branding is reserved just for Fortune 500 companies. You may not have a website and f...
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Brand reputation and the impact of Google SERP selections
23Dec By JR OakesNo Comments
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Brand reputation and the impact of Google SERP selections

Brand reputation and the impact of Google SERP selections Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.versi...
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7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]
22Dec By Mark Walker-FordNo Comments
Social Marketing Strategies, social media, social media marketing

7 Clever Tips to Develop Your Personal Brand & Win More Clients [Infographic]

Are you looking for ways to build your personal brand? Want your personal brand to stand out from the crowd? The team from Resume Now share their tips for success in this infographic. Here’s a quick summary:Find your niche Choose a target audience Build a brand personality Create relevant content Build your social media presence Learn to network Sell yourselfCheck out the infographic for more detail.A version of this post was first published on the Red Website Design blog.Filed Under: Digital Strategy
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How to Build a Brand Ambassador Network on Instagram
22Dec By Kristen MatthewsNo Comments
facebook, facebook marketing, instagram, Marketing, Social Marketing Strategies, social media, social media marketing

How to Build a Brand Ambassador Network on Instagram

December 22nd, 2020 Marketing Kristen Matthews Can you believe Instagram turned 10 in 2020? Boasting 1 billion users, it’s surely not a platform that you have ignored as a marketer or business owner. However, I see many brands fall short with their Instagram marketing strategy. I don’t want you to be one of those brands so...
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