conversational-marketing - Digital Marketing Journals Hong Kong

Top 5 Examples of Conversational User Interfaces | by WotNot | Jul, 2021

2Sep

By WotNotNo Comments

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Top 5 Examples of Conversational User Interfaces | by WotNot | Jul, 2021

Conversational User Interface (CUI) is an artificial interface with which you can communicate to either ask questions, place orders or get information.Top-notch CUI’s offer a more human-like conversation. This helps in bridging the gap between physical and online conversations.Many companies have started understanding the importance of conversational AI by incorporating them into their marketing strategies. Statistics show that automated conversational marketing companies witnessed a 10% increase in revenue within 6–9 months.Even from a customer’s point of view, 86% of online buyers preferred quick and immediate customer support, which chatbots for small businesses provide.There are two main types of CUI’s. First is the chatbots where the interaction and communication take place in the for...

13Jul

By IpervoxNo Comments

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The importance of using Conversational AI in Marketing & reasons to consider it for your Brand | by Ipervox | Jun, 2021

Digital-first marketing is a growing trend, even if you think you’re miles ahead of your competition. What you might be missing is conversational AI.The conversation is the defining element of a digital-first customer experience, and a major shift in the way businesses communicate with customers. Artificial intelligence has led to an evolution of customer service that’s more human than ever before, and customers are beginning to expect much more from their interactions with businesses.Conversational marketing allows companies to interact with their customers and prospects in the most personal way. Conversations between brands and their customers online facilitate the building of relationships and trust. This technology is proven to generate a happier environment for both the customer and t...

Here Is How Chatbots Effects Your Website SEO | by Vibhu Dhariwal | Jul, 2021

12Jul

By Vibhu DhariwalNo Comments

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Here Is How Chatbots Effects Your Website SEO | by Vibhu Dhariwal | Jul, 2021

Technology appears to be evolving at an unprecedented rate. New technology is continually being provided with the promise of increasing the profitability of our enterprises and making our hectic lives easier to manage. The chatbot enters the picture, bringing a new dimension to online customer care and search engine optimization.This post will discuss the SEO process and how chatbots can help search engines rank your website higher.Chatbots are conversational agents that use Artificial Intelligence to optimize communications between customers and businesses. Being AI-enabled, they can understand the requests made to them and respond accordingly on their own. Apart from enhancing customer experience, chatbots are a secret weapon for search engine optimization.The interactions between chatbo...

The FUTURE of Conversational Marketing is NOW — How Chatbots Can Scale and Automate your Customer Experience? | by WotNot | Jun, 2021

18Jun

By WotNotNo Comments

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The FUTURE of Conversational Marketing is NOW — How Chatbots Can Scale and Automate your Customer Experience? | by WotNot | Jun, 2021

IntroductionOver the past few years, many businesses and companies have reaped the benefits of technological advancements, especially in the field of Artificial Intelligence. 86% of companies agree that AI will be an established and recognized technology in their firms in 2021.As a result of these advancements, customers have increased their expectations too. With all the industries going behind a screen, where everything is available at the click of a button, the only thing that lacks from making the customer experience whole is a personalized touch.Customers expect to get instant solutions to their problems and queries rather than having to wait even a few minutes for it. Businesses lose almost 75% of their customers due to long waiting hours.A chatbot for a website uses the power of art...

Building a chatbot swipe file. If you’ve done any kind of copywriting… | by Leanne Tremblay | May, 2021

23May

By Leanne TremblayNo Comments

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Building a chatbot swipe file. If you’ve done any kind of copywriting… | by Leanne Tremblay | May, 2021

If you’ve done any kind of copywriting, you’ve probably got a swipe file. (And if you don’t have one, get crack-a-lackin! In fact, start here.)Swipes are collections of hook-worthy copy snippets that make you click, read, act, ponder, laugh…and most importantly move deeper into a conversation with a brand. Lean on your swipe file when you need inspiration (and a kick in the pants). The whole point of a swipe file is to give you a starting point without reinventing the wheel.As I’ve jumped into conversational marketing, I’ve started grabbing chatbot swipes too. They help me think about copy as conversation and tap into the rhythm of speech.(I’m not taking credit for this method. I found it on CopyHackers: check out the article!)Sometimes one line is all you need, in which case I copy it int...

Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021

26Mar

By Vibhu DhariwalNo Comments

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Ultimate Guide: Running A Successful Chatbot Development Project | by Vibhu Dhariwal | Mar, 2021

If you want your business to succeed, you will constantly need to swing along with the newest trends. On that note, chatbots are among the most famous marketing tools in the industry today, helping build good communication between business and their customers.Chatbots are very useful if you’re looking to enhance your customer’s experience by solving their queries, decreasing human workload, remote troubleshooting, etc.Chatbots can be simply defined as marketing and automation tools that are designed to interact with people and perform human-like conversation to assist them. These bots may use Natural Language Processing (NLP) or/and audio analysis techniques to communicate, making it sound more humanoid.www.freepik.comEntrepreneurs and organizations highly recommend AI-Chatbots in their bu...

Get Started With Conversational Ads For Google | by Vibhu Dhariwal

18Jan

By Vibhu DhariwalNo Comments

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Get Started With Conversational Ads For Google | by Vibhu Dhariwal

From the last two decades, Google has been one of the best digital advertising platforms. Advertisers and digital marketers use this platform to reach a wider audience either by ranking on rich keywords or by using display advertising campaigns.According to the reports, Google has earned $52 billion in the last 15 years, which is 30% of the total revenue of global ad investment. Google ad gets an average 8% clicks click-through rate, and yields more than 180 million impressions every month.There are many formats that Google offers for advertisements like YouTube videos, PPC, Maps, Business Listing, etc. With its wide range of resources, Google has been ruling the world of search engine based advertising. But are you able to get a good ROI from your promotional campaigns on Google?Many busi...