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Voice is changing the way we interact with brands.Photo by Anete LusinaAs 2020 finally came to an end, it is impossible not to mention the Covid-19 pandemic and how much it has shaped the way we live and work. We have all had to adapt rapidly to the new reality. Social interactions were disrupted, so we had to think of creative solutions to help us manage the transition from office job to work-at-home. To stay sane, stay connected, and to continue engaging in conversations, many turned their attention to digital assistants and smart speakers (1). Globally, smart speaker sales continued to increase in Q2 2020, defying the pandemic and growing 6% to reach 30 million units (2). The UK and the US market are at the forefront in terms of growth, with one in three people having access to a sma...