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Google Business Profile Conversion Factors
What makes users convert once they’ve viewed your Google Business Profile?
There are many possible factors. We’re going to dive into all the GBP features that may affect conversion rates for Google Business Profiles. Each is something you’ll want to consider when you run a Google Business Profile Audit.
Let’s go!
Review Factors
It’s a no-brainer that GBP reviews impact conversion rates.
Number of Reviews
If you looked at a listing that only had one review and its rating was five stars, would you trust it?
Or would you want to see more reviews to know if the overall review rating was accurate?
That’s why the number of reviews can affect conversion rates.
Make sure to collect as many reviews as possible so that users know they can trust your overall rating.
Overall Review Rating
As we just m...