Video Transcript
Most businesses are doing Google Posts all wrong. They look at it as like a social media channel. But let me tell you, it is definitely not a social media channel.
Someone scrolling through social media is looking to be entertained, learn something new, or see what’s going on with their friends. In general, the audience on social media doesn’t want to be sold to.
Your audience for Google Posts, however, is in a transactional state of mind. They’re actively looking to be sold to.
Google Posts should not be about entertaining the reader, they should not be about educating the reader, and they should not be about what happened at your holiday party.
Instead, your Google Posts should talk about your services, your products, and your specials and offers.
Let me show you some examples of what NOT to do and then I’ll show you some great examples of what to DO.
The DON’Ts of Google Posts
How-to posts
Do you really want to teach your prospective customers how to do the service that you want to sell them? No.
Infographics
No, you can’t even read that.
Tips
Tips are fine for your website and social media posts, but they don’t make any sense for Google Posts.
News
Do you think that people shopping for a personal injury lawyer have any interest in the latest news in your industry or your company? No.
The people on your GBP are not your customers yet. They don’t care that you just signed new partners to your firm.
Keyword-stuffed nonsense
No. Keywords in your Google Posts have absolutely no impact on ranking.
Blog posts
Some businesses, when publishing a blog post on their website, also publish it as a Google Post. There’s not a lot of value in that. No one’s going spend this much time reading through a blog post.
Good Wishes
Wishing your customers well is pretty nice. But remember, the people scrolling through your GBP are NOT your customers yet. Your actual customers would never even see these wishes.
Recruiting
Question: Has anyone ever gone digging through Google Posts looking for a job? No. Stop this right now.
