Tag: SEO

27May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Do-It-Yourself SEO: The Dangers of Going Alone

What if trying to save money ends up costing you more? If you’re like most business owners, you want to save money wherever you can. And when it comes to SEO, it’s tempting to try to do it yourself in order to save on costs. After all, what could be easier than optimizing your website for Google yourself? Unfortunately, DIY SEO can be very dangerous – and it often doesn’t work. In this blog post, we’ll discuss the dangers of trying to do SEO by yourself, and why hiring a professional is always the best option. You Might Not Target the Right Keywords Keywords are the primary tool of SEO, and most business owners don’t know how to find the right ones. Many small business owners struggle with doing their own SEO because they don’t have the time or knowledge needed to effectively identify and...

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27May By Tomasz NiezgodaNo Comments

googe optimize, Google My Business, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO for Lawyers: 7 Ways to Get Started

In many ways, doing local SEO for lawyers is similar to other industries. 97% percent of Google and other search engine users look for local businesses online, and these businesses include law firms or individual practitioners.  However, it is also different from local SEO for other industries because law tends to be a highly specialized practice. For instance, while a personal injury attorney has a basic knowledge of taxation from law school, you’d rather engage with a tax lawyer if you’re trying to determine how much tax you’ll pay for real estate you’ve inherited from a grandparent.  So, how can you make sure that your client’s law firm appears somewhere at the top of search engine results pages (SERPs)? Well, you need a robust local SEO strategy. Such a strategy will help your client’...

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25May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Do SEO Companies Work? Everything You Need to Know

When it comes to search engine optimization (SEO), there are a lot of misconceptions floating around. Some people think that SEO is all about tricking the search engines into ranking your website higher. Others think that it’s all a scam and that SEO companies can’t actually help your business. In this blog post, we will dispel these myths and explain how SEO companies actually work. We’ll also give you a few tips on how to choose the right SEO company for your business. Why You Need SEO How do you stand out from competitors in your market? Small businesses have many advantages over larger companies, including the ability to adapt rapidly to trends and changes in their industry. However, this flexibility also makes it more difficult for small businesses to maintain a consistent presence i...

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20May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What SEO Companies Do: The Value of Digital Marketing

Almost 60% of the world population uses the internet in their day-to-day lives. Whether it’s for work, entertainment, or to get information, the internet has become a mainstay in our existence. It’s also why businesses have placed such a high level of importance on their digital presence and are seeking SEO companies to help with their digital marketing. While many small companies understand in theory what happens with digital marketing and SEO, many probably don’t actually know the specifics. It wouldn’t be uncommon to wonder what SEO companies actually do if you hire them. So, let’s take a closer look at what an SEO company does and why digital marketing should be a priority for your company. What Does It Mean to Have a Digital Presence? A company in today’s tech-driven world needs to h...

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17May By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What Are SEO Companies and Why Should You Work With Them?

You might be old enough to remember the days of pulling out the Yellow Pages in the phone book to find information on your local pizza place or dentist. Now, instead, you grab your phone or computer, hop on and do a search. Search engines like Google, Yahoo, and Bing now answer all our most pressing questions. Google processes 8.5 billion searches a day. 84% of users go to Google three or more times a day to get their questions answered. So, how does Google know the answers we’re looking for, and how does it decide what information to use when it answers our most pressing questions? Search engine optimization is used by companies across the globe to get Google and the others to make sure they put certain companies’ information at the top of the search results. Those same companies use SEO...

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15May By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Choose the Right SEO Company: The Complete Guide

SEO is one of the most important aspects of any online marketing campaign, and as a business owner, you know you don’t have the time or expertise to do it yourself. It can be difficult to know which SEO company is right for you, and it’s important to make sure you are choosing a company that will help you achieve your goals. In this guide, we will walk you through the process of choosing the right SEO company for your business. We’ll discuss what to look for, and provide tips on how to make sure you’re getting the most out of your investment. Let’s get started! Do They Have the Right Experience? When you’re looking for an SEO company to help promote your business, it’s important to find one that has the right kind of experience. Ideally, you want a company that has both experience with c...

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12May By Jessica DayNo Comments

googe optimize, google optimization, google seo, Learn, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Using SEO for Better Customer Experience

As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach target customers and accompany them along their journeys. As marketing initiatives, SEO and customer experience (CX) need to be interlinked.  We’ve put together this guide to using SEO to help you align them and ensure your customer experience hits the mark.  What is an optimal customer experience like? In a world of multiplying consumer choice, the importance of customer loyalty continues to grow. How can savvy businesses step up their customer experience game and set themselves apart?  SEO efforts must be in service of empowering customers and enhancing their experience at every touchpoint. Why? Because Google prioritizes websit...

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12May By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Vertical SEO

5 Automotive SEO Best Practices For Driving Business In 2022

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO budgets, while spending on traditional channels like TV remains flat or has even decreased throughout the automotive vertical. Many shoppers begin serious auto searches on websites like EveryCarListed.com or TrueCar, and spend about 14 hours researching dealerships, pricing, and reviews before ever contacting a business like yours. What’s more, a full 53% of mobile and desktop users click on organi...

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9May By Dan TaylorNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five differen...

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7May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experience: Lessons Learned from 9 Years in the Industry

It’s been 9 years since I started Local SEO Search. At that time, small businesses were no longer getting good results from traditional advertising, and everyone was trying to figure out how to reach customers in a digital world. I remember spending hours upon hours reading articles and experimenting with different techniques. Over the years, I’ve learned a lot about SEO – both from my own experiences and from the success we’ve created for our clients. In this blog post, I’d like to share some of the most important lessons I’ve learned over the years. Digital Marketing is Always Changing Anyone who works in SEO knows that the landscape is always changing. What worked last year may not work this year, and what works today may be obsolete tomorrow. This can be frustrating for businesses tha...

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5May By Jenny BernardeNo Comments

googe optimize, Google My Business, google optimization, google seo, Local Search Clinic, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinars

Local SEO For Ukraine – LIVE

Where Will the Funds Go? All proceeds will go towards grassroots efforts to support the citizens of Ukraine Our Ukrainian team is already working directly with local volunteer groups to organize and distribute food, sanitation, and medical aid to those in the most affected towns and cities across Ukraine. The funds raised will buy more essential supplies to transport to the volunteer warehouses in western Ukraine. We’ll match every dollar or pound raised, so you know your money is having double the impact!  The supplies will be driven by BrightLocal team members and handed to volunteers at the border for onward transport. We will monitor and report on the progress of the aid as it makes its journey from the UK to Ukraine, so you can see exactly where your money is going and when it reaches...

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3May By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

It Takes a Team: Why Experts Are Your Best Bet for SEO

If you’re like most business owners, you want to make sure that your website is seen by as many people as possible. You may have heard that SEO is the key to achieving this goal, and you’re right! But it’s not something that you can do on your own. It takes a team of experts with the right skills and knowledge to help get your website ranking high on search engines. In this blog post, we’ll discuss why a team approach is best for SEO, and how you can find the right professionals to help you achieve success. The Many Parts of SEO Anyone who has tried to do their own SEO knows that it’s not easy. There are a lot of different elements, and each one needs an expert to do it well. For example, you need to be able to research keywords, write compelling content, and build links from high-quality...

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1May By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

What Should Be in Your Local SEO Bug-Out Bag? A Checklist

Like my post? Please share! Some of your local visibility struggles are caused by Google, some are your competitors’ handiwork, and some are due to you or your crew.  Much of the time, that last category of mistake is easy to avoid by taking a prepper approach. Local SEO is hard enough without self-inflicted wounds.  Some of those wounds may be strategy decisions that didn’t work out as you hoped.  Others are less interesting and more mechanical: Did you lose access to an online property?  Did you fail to keep a “paper trail” that helps someone help you?  Did you lose something that helped you rank or that took a lot of time to create?  Did you create a series of 1-hour and 2-hour snafus that slowed your roll? The idea of this post is simple: your local SEO effort will work out better or g...

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30Apr By Amanda WinsteadNo Comments

content marketing, googe optimize, google optimization, google seo, Learn, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Content is Still King: Improving Local SEO With a Focus on Quality

Recently, Google’s Search Advocate John Mueller made a hard case for quality above all things SEO. However, the bar for uniqueness and quality is higher than ever. In our competitive digital landscape, how do you ensure your online efforts stand out? Fortunately for local businesses, your role in a geographically-based community gives you a point of uniqueness right there. You have a physical location and a demographic you can pinpoint. Now how do you win that audience with local SEO? The answer comes in two parts. First, content is still king, meaning it will take you further than anything else. Second, quality should be the baseline for every SEO decision.  Let’s discuss the ongoing importance of quality content in 2022, as well as the ways you can improve your local SEO with a focus on...

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26Apr By Laura VoicuNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Improve Rankings With This Off-Page SEO Checklist For Restaurants

In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips – and the competition is fierce. If you want locals to find your restaurant while searching for places to eat in the area, you need to work on your online presence and appear prominently in those search results. Search engine optimization (SEO) is one of the best and most affordable ways to distinguish your restaurant online. While on-page SEO is all about optimizing your website, off-page SEO focuses on spreading your reach online. Below, you will find an off-page SEO checklist for restaurants featuring all the elements you need to keep track of regularly. You will learn about Google My Business, TripAdvisor, Y...

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24Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Tactics That Work – Local SEO Search Inc.

SEO is an important part of modern marketing. It’s a time-consuming process, and it can be difficult to know where to start or what the best strategy is. Fortunately, this guide will give you a quick overview of search engine optimization (SEO) that works well now. Given how quickly the digital marketing landscape is changing, it’s important to stay up-to-date with the latest best practices. Keep reading if you’re ready for your website to rank more highly in Google this year! Use Keywords in the Right Places One of the most important aspects of SEO is choosing the right keywords to target. But, once you’ve selected your keywords, where should you use them? Here are a few tips to help you get the most out of your keywords. First, use your keywords in the first 100 words of your content – ...

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22Apr By ReviewIncNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Sponsored Posts

3 Huge Reasons Why Negative Reviews Help SEO

This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your breath and recite a short prayer before opening the email. You’re bracing yourself for a negative review. Business owners like you regularly experience this dread; you know a picture can say a thousand words – so can a review (even with a character limit). We know consumers rely heavily on reviews for their business decisions. Therefore, your first thought may be to put your best foot forward and avoid any negativity like the plague. However, sometimes bad is good. Should I Remove Negative Reviews? You may be surprised, but no, do not delete negative reviews. It seems counterintuitive, but trust us – negative reviews ha...

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21Apr By Bill HartzerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked in...

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21Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Experts: What They Do and Why You Need One

If you’re running a business, then you know that online visibility is key. You need to make sure that your website can be found by potential customers, and one of the best ways to do that is through search engine optimization (SEO). SEO can be tricky, though, and if you’re not familiar with all of the ins and outs, it’s a good idea to hire an SEO expert. In this blog post, we will discuss what SEO experts do and why you need one for your business. Why Your Business Needs an SEO Expert If you own a business, it’s important to make sure that your website is optimized for search engines. After all, what’s the point of having a great website if no one can find it? That’s where an SEO expert comes in. SEO experts can help to ensure that your site appears as high as possible in search engine re...

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20Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Key Characteristics of Top SEO Companies

Working with a top SEO company can help your business grow dramatically through ranking well on Google and engaging your ideal customers. However, how do you know that a marketing firm is a top agency? Having a good answer to this question can help you save thousands of dollars and hours of frustration. Fortunately, there are key characteristics you can look for. Read on to learn how to identify top SEO companies so you can find the right marketing partner! Focus on Achieving Specific Client Goals Many businesses struggle to achieve their desired results with their marketing campaigns. Often, this is because they are not working with a top marketing agency that can help them to develop and execute a plan that is focused on achieving specific goals. The top SEO companies understand that ea...

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19Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The “Other SEO Company”: When it’s Time to Switch

Many times a relationship is begun with good intentions, but it simply doesn’t work out. The same is true in business partnerships. If you’re looking for an SEO company but your current provider isn’t meeting your needs, it may be time to look for the other SEO company — the one that is the right fit. How do you know it’s time to switch? Here are some signs you don’t want to miss. Lack of Communication or Transparency Good communication is essential to any successful partnership, and that includes the relationship between a business and its marketing firm. If there’s a lack of communication or transparency, it’s a sign that the marketing firm isn’t a good fit for your business. Switching to a new firm can be a daunting task, but it’s worth it if it means better communication and more succ...

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19Apr By John VuongNo Comments

googe optimize, google optimization, google seo, Internet marketing, Online marketing, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Top 5 Benefits of Hiring SEO Consultants

If you’re like most business owners, you’re always looking for ways to increase your revenue and grow your business. One of the best ways to do this is by hiring an SEO consultant. SEO consultants can help you improve your website’s search engine ranking, which will result in more traffic and leads. In this blog post, we will discuss the top five benefits of hiring an SEO consultant. 1. Improve Your Website’s Search Engine Ranking One of the most important ways that SEO consultants can improve a website’s search engine ranking is by helping to choose the right keywords. Keywords are the terms that people use when they search for information online, and they play a crucial role in determining which websites are displayed in the search results. To choose the right keywords, SEO consultants ...

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19Apr By hbrody@hubspot.com (Hartley Brody)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing, website design

How to Optimize Your 404 Error Page for SEO & Conversions

In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen. (more…)

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18Apr By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, Internet marketing, search engine optimisation, search engine optimising, search engine optimization, SEO

5 Online Marketing Myths – Local SEO Search Inc.

There are a lot of myths floating around about online marketing. Some people think that it’s easy and that you can just throw up a website and start making money. Others think that it’s a waste of time and that no one ever really succeeds with it. The truth is, online marketing is neither easy nor hard – it’s simply a different way of doing things. In this blog post, we will dispel five common myths about online marketing and show you the truth behind them! Myth #1: Online Marketing is Easy There’s a common misconception that online marketing is easy. After all, how hard can it be to create a few social media posts or send out a couple of emails? However, the reality is that online marketing requires a lot of time, effort, and planning. To be successful, you need to understand the various...

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16Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The SEO Process: Off-Page Optimization

It’s common to see SEO blogs that discuss on-page optimization, such as keyword research, creating great content, and making sure your website is well-structured. However, off-page SEO can be a bit more of a mystery.  In this blog post, we will discuss the off-page optimization techniques that can help improve your website’s search engine rankings. We’ll also provide some tips on how to execute these strategies effectively. So if you’re ready to learn more about the SEO process, keep reading! What is Off-Page Optimization? Although on-page optimization gets most of the attention in the SEO process, off-page optimization is just as important for getting your website to rank high in search results. Off-page optimization refers to all the activities that you do outside of your website to imp...

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16Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Small Businesses: How to Get Started

As a small business owner, you may be wondering how to get started with SEO. After all, with so many big businesses out there vying for the top spot on Google, it can seem like an uphill battle.  One way to level the playing field is to use an SEO campaign to improve your website’s ranking in search engine results pages. In this blog post, we will discuss how small businesses can get started with SEO and see improvements in their website traffic and revenue. The Foundation of an SEO Campaign: Your Website A website is the foundation of a small business marketing campaign. It’s the first impression potential customers will have of your business, so it’s important to make sure it reflects the image you want to project.  A well-designed website will showcase your products or services in the ...

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15Apr By Bill HartzerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50+ Business-Building Local SEO Tactics For SMBs

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results. Local SEO strategies must adapt to new features and algorithm updates by the top search engines that affect local search results. Most local SEO tactics fall into the following three categories. Optimizing local listings and citations. Optimizing your website and its content. Optimizing and working on incoming links. In this column, you’ll find over 50 specific things you can do right now to help improve your visibility in local search results, divided into those categories above. Optimizing Local Listings & Citations Let’s start with your NAP (Name, Address, and Phone Number) data. In order to get listed and ranked in...

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15Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How to Choose the Right SEO Packages For Your Business

Search engine optimization (SEO) is an essential part of any digital marketing strategy. But choosing the right SEO packages can be tricky. When you’re just getting started, it’s easy to think that you need a full-blown SEO campaign to achieve success. But in reality, it’s the little changes you make that have the biggest impact. In this article, we’ll explain why you need to optimize your website with SEO, how to choose the right SEO package for your business, and how to track your SEO campaign’s progress. Let’s get started. Why Does SEO Matter? Search engine optimization (SEO) is the act of improving a website to get more visitors from search engines like Google. SEO helps with ranking a site higher in search engine results pages (SERPs), also known as search engine results pages (SERPs...

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14Apr By Brooke OsmundsonNo Comments

googe optimize, google optimization, google seo, Local Search, News, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

9 Local SEO Tips From Top Experts

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more. Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips. Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli Hunt, ProofContent Image credit: LocalU.org “If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.” Include local identifiers based on what customers are already searching for. Whether that’s nei...

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14Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

5 SEO Success Tips to Help You Rank Higher

SEO success can be a tricky thing to master. There are so many factors that go into how your website ranks in search engines, and it can be difficult to know where to start.  In this blog post, we will discuss five tips that will help you improve your SEO and rank higher in search results. Follow these tips, and you will see an improvement in your website’s ranking! 1. A Customer-Friendly Website A customer-friendly website helps with SEO success because it establishes trust and credibility with potential customers. When customers feel good about a website, they are more likely to visit it again and recommend it to others.  In addition, a customer-friendly website is more likely to convert visitors into paying customers. And, as we all know, conversions are the key to success in any busin...

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11Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Exceptional SEO Services to Help Your Website Rank Higher

If you want your website to rank higher in search engine results pages (SERPs), you need to hire an exceptional SEO company. A good SEO firm can help your site achieve higher rankings and increased web traffic. However, not all SEO firms are created equal. So how do you know which one is right for you? In this article, we will discuss the key factors to look for when choosing an SEO company.  Look for Experience When choosing an SEO company, the first thing you should consider is their experience. How long has the company been in business? Do they have a good track record of helping their clients achieve higher rankings? If you’re working with a new or inexperienced SEO firm, they may not be able to provide the results you’re looking for.   You should also make sure that the company has e...

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9Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Marketing Tips From a Toronto SEO Expert

Do you wish you could sit down with a marketing expert and get all of their best tips for small businesses? You’re in luck! This guide will share the top marketing tips we’ve collected, tested, and proved in the many years we’ve been helping small businesses succeed in digital marketing. If you need marketing advice that you can implement today, this article is for you. Let’s get started! 1. Start With a Plan The first step to any successful marketing campaign is to have a plan. You need to know who your target audience is, what you want to achieve, and what strategies you’ll use to get there. When we start working with clients, we first talk to them about what their goals are and what results would make them feel like their marketing strategy is a success. Then, we assess where their web...

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8Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Practices: How to Optimize Your Website and Increase Traffic

If you’re a business owner, then you know that online traffic is key to your success. You may also know that SEO is one of the best ways to increase your website’s traffic. In this blog post, we will discuss some effective SEO practices that will help optimize your website and increase traffic! Finding the Right Keywords One of the most important SEO practices is to choose the right keywords. When choosing keywords, you should consider what potential customers are likely to search for when looking for your product or service. You can use keyword research tools like Google AdWords Keyword Planner to find popular keywords in your industry. Once you’ve chosen the right keywords, you need to use them throughout your website. This means using them in your titles, headings, meta descriptions, a...

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6Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Tips for Improving Your SEO Efforts

SEO is one of the most important aspects of any online marketing strategy. If you are not doing everything you can to optimize your website for search engines, you are missing out on a lot of potential traffic and revenue. In this blog post, we will discuss five tips that will help improve your SEO efforts and get your website ranked higher in search results. Keep reading to learn how to improve your SEO rankings today! 1. Target Relevant Primary and Secondary Keywords The foundation of SEO is using the right keywords.  You need to target both relevant primary keywords (the ones you really want to rank for) and secondary keywords (the ones that are related to your primary keywords). If you only focus on the primary keywords, you will have a hard time ranking for them. But if you throw in ...

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4Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO Services for Small Businesses: What to Expect

Small business owners know that they need to improve their digital marketing, especially when the world is facing a shift in consumer behaviour due to COVID-19. The question is, how can you adapt, especially if you have limited resources? For most companies, the answer is to connect with a reputable provider of SEO services. These services will help your website gain more traffic, connect with your ideal audience, and help grow your business. What can you expect when you work with an SEO professional? Let’s take a look! Why Your Business Needs SEO Services The world of business is constantly evolving, and in order to stay ahead of the competition, it’s important to utilize all the tools at your disposal. SEO services are one such tool – and arguably, one of the most important. It’s estima...

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1Apr By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

The 3 Pillars of Winning SEO Campaigns

If you’re looking to improve your website’s SEO, you need to start with a solid foundation. In this blog post, we will discuss the 3 pillars of winning SEO campaigns. By following these tips, you can improve your website’s ranking and attract more visitors. That means improving your digital presence and getting more customers, which directly impacts your business’s bottom line. If you’re ready to be more successful online, you’ll want to implement these pillars today! Pillar #1: SEO-Friendly Web Design The first step to successful SEO campaigns is to have a well-designed website. Your website should be designed with search engine optimization in mind. That means using the right keywords, having well-written content, and providing a good user experience. If your website is not optimized fo...

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1Apr By Corey MorrisNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Complete Guide To On & Off Page Local SEO Content

When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake. Yes, we might have limited text fields and places where we can input content. Hear me out, though. There’s more to it than you might think. Key Differences In Local & Organic SEO Content Strategies You may know about the content Google likes to see on a website and how to optimize it to show up higher on search engine result pages. But what about local content? How is that different? Here’s the thing, content strategies for local SEO and broader organic SEO aren’t actually that different. No matter what, good informative content should alw...

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29Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Finding a Toronto SEO Company: Common Questions

As a business owner, you’ve probably heard a lot about search engine optimization (SEO). You know that the process helps you rank more highly on search engines, which can bring you more website traffic and more customers. However, you probably have some questions about SEO and how to work with a Toronto SEO company. This article will answer many of the questions we often get from our clients so that you can have more confidence as you move forward with digital marketing. Read on to get your key questions answered today! How Does SEO Work? Google has a complex algorithm that is focused on serving users with the most relevant, useful information in response to their queries. SEO works by optimizing your website for certain keywords so that Google recognizes your website as relevant and help...

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28Mar By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and develo...

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26Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Questions to Ask As You Look For the Best SEO Company

Do you know how to find the right SEO company for your needs? There are many reasons why it is important to find the right SEO company. One of the most important reasons is that SEO is one of the best ways to improve your website’s visibility and ranking on search engines. By working with an experienced and reliable SEO company, you can get the results you need to grow your business. SEO is not a one-time process; it needs to be maintained over time in order to continue to see results. That’s why it’s important to find an SEO company that you can trust to help you achieve your long-term SEO goals. Fortunately, you can find the best SEO company by asking the right questions. Here are the things you should ask before you commit to an SEO marketing partner. What is the Customer Support Like? ...

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24Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 SEO Strategies That Don’t Work

Everyone wants to rank more highly in search engine results, especially Google. However, that doesn’t mean every strategy or suggestion on how to optimize your website works as promised. There are a lot of strategies that used to be widely accepted and even successful that no longer work today. Sometimes this is because standards change, and other times it’s because Google began to detect websites using unethical practices and punish them. Let’s take a look at 5 SEO strategies that simply don’t work so you can avoid them! Keyword Stuffing Keyword stuffing is a technique used to improve a website’s ranking in search engine results pages. This is achieved by adding keywords to the website’s content, which is then read by the search engine crawlers. The idea behind this technique is that the...

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23Mar By Dan TaylorNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Why NAP & User Experience Are Crucial To Local SEO

NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and other online directories and sites can influence your local rankings. However, having a consistent NAP is also important to the user journey, as online directories and social bookmarking sites aren’t just used by Google – they’re used by humans, too. Maintaining a high level of consistency and accuracy reduces the risk of mistakes being made by search engines mechanically processing the data. It also reduces the risk of user friction should a potential customer trying to contact your business come across an incorrect phone number, store hours, or email address. And, if Google comes across five differen...

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22Mar By Anna CroweNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your NAP ...

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21Mar By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Signs You Need Toronto SEO Services

Are you struggling to rank where you want to on Google’s search results? Wondering why your awesome website isn’t getting any traffic? If so, there’s probably something wrong with how you’ve optimized your website. SEO is a difficult process that can take a lot of time and effort. It’s important to remember that doing SEO alone isn’t easy, and it’s often best to hire a professional to help you out. In this guide, we’ll look at six signs that you need Toronto SEO services. 1. You’re Not on Google’s Page 1 For Your Main Keywords If you’re not ranking on the first page of Google, you’re missing out on a lot of potential traffic and business. In fact, studies have shown that the majority of web traffic comes from the first page of search engine results pages (SERPs). This is why it’s so impor...

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21Mar By Anna CroweNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Types Of Content That Will Help Your Local SEO

I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, and local review information. Sadly, local websites are pushed down further and further in the local SERPs. In 2020, more than 65% of all Google searches resulted in the user getting the information they needed from the search results page. That number grew from 50% in 2019. Your website plays second fiddle to Google Business Profile and other Google search result features now. Back in the day, ranking for local SEO used to be pretty straightforward. You’d add your NAP ...

Read More

19Mar By Ben FisherNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide To Local SEO For Large Enterprises & Franchises

Local SEO is a pretty complex beast. There are many moving parts that are just not part of an organic enterprise strategy. And, when it comes to franchises and Local SEO, it can get even more complex as the “who is in charge of local SEO” answer is vague at best. In this article, we will discuss the challenges enterprises/franchises have when it comes to local SEO. First, let’s talk about this: Why do enterprises tend to view local SEO as a grocery checklist? In short, local SEO fails when businesses lack a well-structured plan. Common misconceptions include, “If I complete A, B, and C, then my local presence will improve,” or “If we’re doing traditional SEO, local will fall into place.” Incorrect! In order for local SEO to succeed, businesses must define what success looks like and develo...

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18Mar By Brian HarnishNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO For Beginners: Getting Started

One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and energy are precious resources. Do you really need another thing to keep up with? If you want to attract in-store traffic, online or phone orders, appointment bookings, clinic visits, or other business from local consumers, the answer is a definitive YES! Who Benefits From Local SEO And Why? All types of businesses that interact with and service customers in a specific region can benefit from local SEO. This includes retail stores, service businesses, restaurants and hotels, hospitals, banks, construction companies, and more. Here are a few examples. Lawyers And Law Firms One of the biggest benefits of local SEO for these clients is that Google sho...

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15Mar By Maddy OsmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competition....

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14Mar By Miranda MillerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. Let’s start at the beginning – what is local SEO and why ...

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10Mar By Maddy OsmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Tools

14 Essential Local SEO & Listing Management Tools

Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical locations. It may seem strange for brick-and-mortar stores to focus on developing their online presence until you realize that the majority of customers use the internet to learn about a company. For instance, at the height of the pandemic in March 2020, more than 50% of shoppers searched online for open or closed stores. Local SEO is now part of the “new normal.” The good news is, there are local SEO tools you can use to help make keeping your business relevant and improving its visibility in organic and Map Pack results a lot more efficient. Partner these with local listing management tools, and you’ll be ahead of the competition....

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8Mar By Kate Herbert-SmithNo Comments

Blog, googe optimize, Google My Business, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: A Beginner’s Guide to Local SEO

Local search engine optimization (SEO) is an essential tool for local businesses and the marketers working with them. SEO is key to establishing and boosting the online presence of a business, which will naturally lead to greater interest and potentially more sales, too. The simple truth is, if you want your business to be discovered by local customers, then you’ll need to utilize local SEO to enhance your discoverability on Google. With 8.5 billion Google searches being made every day—and nearly half of them having local intent—it’s easy to see just how important this is. So, if your business isn’t using local SEO to get a piece of the action, then it should be! Our new BrightLocal Academy course—A Beginner’s Guide to Local SEO—will teach you all you need to know about local SEO, and you’...

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8Mar By Miranda MillerNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What Is Local SEO & Why Local Search Matters

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you improve webpage rankings in organic search. How your website ranks in those organic results can positively influence your Local Pack rankings, as well. Organic listings are another great opportunity for your local business to appear in front of motivated searchers when Google determines that the query has local intent. So, although local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. Let’s start at the beginning – what is local SEO and why ...

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4Mar By Jenny BernardeNo Comments

Blog, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

How We Can Support Women in SEO: Advice for Women, from Women

We recently sponsored and attended the 2022 Women in Tech SEO Fest, a full-day conference with speakers from all corners of the SEO industry. The session covered four important topics: analyze, advance, innovate, and empower. Every session gave attendees a huge amount of information and inspiration to support their work in SEO. Not to mention motivation for them to progress in their careers and find their own personal successes both in and out of the workplace. Although the event helped celebrate the achievements of women in SEO, the work still isn’t done. Women in Local SEO In our recent Local Search Industry Survey, 35% of people who completed the survey identified as women, compared to 62% who identified as men (3% identified as ‘Other’ or preferred not to say). A survey from Moz also f...

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1Mar By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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1Mar By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Guide For Ecommerce & Online Ordering

With the onset of the COVID-19 pandemic, the ability to order online has become an essential feature for every webpage and business listing. Pre-pandemic, the primary goal of local search engine optimization (SEO) was to drive visibility and foot traffic to a location. Now businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift, the strategy on how to maximize a brand’s online ordering experience has changed. In this post, we will share our local SEO guide for ecommerce and online ordering to promote more conversi...

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26Feb By Adam HeitzmanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Local SEO Tips For Franchises & Their Locations

Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read on to learn more about how to rank franchises in Google and other search engines. The Importance Of Franchise SEO Like all local businesses, franchises can use search engine optimization to get noticed by potential customers. From creating Google Business Profile listings to writing blog posts that target relevant keywords, using the right franchise SEO strategies will help you increase brand awareness and boost your sales. Org...

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24Feb By seo-ninjaNo Comments

Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Enterprise SEO: Let Your Website Produce Your Dream Results

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.  Why enterprise SEO should matter to you? Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below… Benefits of Enterprise SEO for Businesses You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techni...

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23Feb By seo-ninjaNo Comments

artificial intelligence, googe optimize, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo audit, seo services, Social Marketing Strategies

The Role of Artificial Intelligence In Improving SEO

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity.  SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matters the m...

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19Feb By Jeff RiddallNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How To Do A Complete Local SEO Audit: 10-Point Checklist

At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Even before you can convince a local consumer your search result is the best answer, you must it prove to the search engines and earn a high enough ranking to get in the running. Search engines like Google reference many different data points to determine who gets top billing in organic search engine results, featured snippets, maps, local packs, image, video, or other SERP features. How can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website and your door? In this column, we’ll walk t...

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18Feb By Jamie PitmanNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Introducing Locations Overview: Your New Homepage for Monitoring Local SEO Performance

Ask any local SEO or marketer what their biggest challenge is, and the chances are they’re going to say it’s a ‘lack of time’. From ranking changes and review scores to Google My Business performance and citation quality, there are just so many metrics to keep on top of. That’s time-consuming enough for a single location, but if you multiply that across dozens of clients, each with dozens of locations, you’re faced with a near-impossible juggling act. You don’t have time to interrogate every piece of data every single day. You need to know what deserves your attention today–and because you’re always on the clock, you need to figure that out quickly. That’s where Locations Overview comes in: a brand-new, customizable bird’s-eye view of location performance from across your BrightLocal repor...

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16Feb By Corey MorrisNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

One Month With $3,000 In SEO Budget For A Local Business

There are few things more frustrating for a marketer who specializes in SEO than a client or employer who wants instant results on a tight budget. After all, SEO is a long-term game. It requires patience and strategy. Nonetheless, this scenario happens all the time. So, as marketers, we have to know how to adapt and produce good results quickly and on a small budget, especially if the client or our boss is only giving us one shot to prove our worth. Achieving good – no, great SEO – is certainly doable in a short period of time. I’ve done it. My team has done it. The key is in knowing which SEO tasks to prioritize. To illustrate my point, I want to introduce you to my favorite hypothetical client, Voltage: The Salon. This salon wants to market to the Millennial and Gen Z population by provi...

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8Feb By Miranda MillerNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at every level. Many are focused more on being prepared to pivot than having a plan set in stone for the year ahead. This is particularly important in local search, where consumer behaviors change quickly and Google updates can have swift, wide-ranging impacts. What trends and technologies should you have on your radar to inform a more agile, adaptive local SEO strategy going forward? Joy Hawkins is the owner and founder of local SEO agency Sterling Sky. She’s a Google Business Profile Product Expert, a well-known and respected industry writer and speaker, and a faculty member at Local U. In this Q&A-style interview,...

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5Feb By Kayla CarmichealNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, Technical SEO

What They Are & How to Structure Them for Max SEO Value

What comes to mind when you think of SEO? (more…)

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1Feb By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Realistic Rankings Radii in Local SEO

Like my post? Please share! Often I’m asked a question like, “How can I rank within a 40-mile radius of my business for [such-and-such service/keyword]?”  Or maybe it’s a 10-mile radius, or a 70-mile one, or a ring of suburbs.  The point is there’s a specific geographical area where you want to be visible to customers in the local search results, and you want to know how to cover as much of it as possible. Here’s what I’ve found: you’re unlikely to dominate for all your BIG search terms throughout your whole service area.  At least not in the Google Maps / 3-pack results, and at least not if you’re in a competitive industry or competitive area.  Instead, you need to think in terms of rings, or layers, or zones – different areas where you can realistically rank for different types of local ...

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25Jan By Kristal AudainNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Key On-Page Optimizations For Local SEO

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are definitely beneficial. However on-page optimization also plays a significant factor in the signals that are sent to the search engines to influence your local rankings. On-page SEO helps you rank higher in organic results and in MapPack results, as well. Here are five on-page optimization tips to help boost your local visibility in search. 1. Make Sure Your NAP Is Consistent NAP is an acronym for Name, Address, and Phone Number. These three simple pieces of information can make or break your local SEO strategy. Make sure you have these bits of information displayed prominently on your site. A footer is a great...

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21Jan By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Local SEO Best Practices For Enterprise Restaurant Brands

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search.Plus, more restaurant locations are continually opening and new concept types continue to pop up.Maintaining a strong local search presence becomes more difficult for enterprise restaurant brands who are looking to do it at a major scale, sometimes with several thousand locations.Many restaurant chains are franchisee-operated, which means the brand doesn’t own or operate their locations but instead provides support to the owner-operators.This adds another layer of complexity being able to scale a brand’s local search marketing efforts since corporate is not fully in control.Even though there are many intricacies when running an en...

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20Jan By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO

New Academy Course: How to Create Relevant and Engaging Local SEO Reports

When you work in local SEO, creating regular reports for your clients can be tough. It’s easy to spend a lot of time putting reports together that don’t truly highlight the value in what you’re doing or adequately explain the actions you’ve taken. When you’re good at what you do, and you know how to achieve fantastic results, it can still be hard to share those results with your clients or manager. So, what can you do? Enter our brand new BrightLocal Academy course—How to Create Relevant and Engaging Local SEO Reports. In this short but sweet training, local SEO consultant, Dani Owens, shows you how to put insightful and meaningful reports together in no time at all. During the course, Dani will teach you: what conversion data you need to track; how to track the data; the best tools to us...

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14Jan By Kristopher JonesNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO

What Google’s Enhanced Autocomplete Box Means For SEO

Sometime in December, SEO experts started noticing that Google was low-key testing out a new feature inside its search box.It’s an expanded version of the box that we’re calling the enhanced autocomplete box.Over in the box’s right column, Google pulls the top three People also ask questions, and a People also search for section presenting numerous related terms and entities.While there’s a wealth of information out there, most news outlets and blogs just rehash what the box is and how they accessed it.But this isn’t the fault of those publishers.That’s all the intelligence there is on that right now, since this is clearly just a beta test that Google isn’t ready to comment on just yet.At the same time, the information that the new autocomplete feature presents is evident to industry exper...

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11Jan By Jason HennesseyNo Comments

content marketing, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How To Create A Winning Local SEO Content Strategy

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads.And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy.Content plays a bigger role in local SEO than you might think. Whether it’s optimizing your web pages for local terms or posting on local business blogs, content marketing can and should be part of your local SEO approach.Here’s how to leverage content for your local SEO strategy and drive more visitors to your local business.Localize Your Web ContentThe first step in your local SEO content strategy should be to optimize your web pages for the local terms potential customers are searching for most. This requires keyword resea...

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10Jan By seo-ninjaNo Comments

Advanced SEO Techniques, Content Marketing Strategies, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Online marketing, organic search, rich snippet, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, SEO Strategy

Why You Should Use Rich Snippets To Optimize Your Organic Click Through Rate? – SEO Ninja

Earlier, Google search result pages looked quite dull and unorganized. They were like pages of a book that have no images and other related information. But today, when a person surfs on the internet, he or she usually gets information in a very standard and easy to read style. This happens because now Google and other search engines use Rich snippets to display search results. What are Rich Snippets? Rich snippets have been the latest trend since their introduction in the year 2009. They work as the vital elements of search engine result query. Today, you will find rich results on almost all search engine result pages. Also known as structured data markup or schema markup, it represents website data in more organized form. By implementing rich snippets you can easily imp...

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9Jan By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Build Brilliant Marketing Strategies With STP Tool – SEO Ninja

Marketing geeks are not unaware of the STP approach. It stands for segmentation, targeting and positioning and has an imperative part to play in modern marketing scenario. When it comes to most popular marketing models many experts count on it. It is only second to the most popular SWOT/TOWs matrix. STP being a relatively new concept can make even big in the future years.  Going in flashback around mid-1950s you will find that marketing approaches emphasized more on products than focusing on the target audience. Product differentiation is one example of the leading marketing strategy of the former years.  Coming back to the STP model, businesses rely upon it in creating marketing communications. This being useful in prioritizing propositions and preparing and delivering customized an...

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8Jan By seo-ninjaNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Uncategorized

Social Media Trends Predictions By Experts – SEO Ninja

Do you love flashback? Do you appreciate a sneak peek into the future? If yes, hold your breath and give this blog a careful read to see the major social media activities that happened in 2019 and trends 2020 will see. And yes, everything from privacy to TikTok will greet you. Privacy Michelle Goodall, consultant and trainer Private digital communities, ad-free and messaging will make their way back. Having said that, business connections and networks will use Guild; whereas, local groups will be seen using Telegram. Tom Jarvis, Founder and MD, Wilderness Agency Messenger applications are all set to become even dominating. Talking about small closed groups, platforms such as Cocoon will bloom to a whole new level. TikTok Engagement Tom Jarvis, Wilderness Ag...

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6Jan By seo-ninjaNo Comments

Advanced SEO Techniques, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo process, seo services, SERP, website optimization, website traffic

Affected By Sinking SERP & Traffic? Fix The Trouble Now – SEO Ninja

How do you feel when your content tops the search results? Out of the world? And how do you feel when it falls down? Painful?  When it comes to create a content that’s unique and has potential to attract viewers like anything, a lot of efforts in terms of research, brainstorming and writing are made. However, there are times when even these efforts pay almost nothing. As a result, value of the page declines. But do you know why the tragedy happens? No? Do read this post till the end and discover the real reasons.  Why Rankings Suffer? In SEO, two terms that perform opposite to each other are stability and search results. If we talk about search engines, they are always working on algorithms in order to serve users with better results. Moving on to the robots, they keep on craw...

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4Jan By seo-ninjaNo Comments

googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo local, seo services

SEO Techniques For Multiple Location Businesses – SEO Ninja

Every business no matter how big or small, whether serving one location or several, needs the unique customer pulling techniques of search engine optimization (SEO). If you run a business that provides local services, SEO that helps a customer easily find your service can work wonders in improving your business and profits. A Local SEO company is characterized with pulling massive traffic and boosting sales significantly for their clients.  For businesses serving a handful of locations, SEO is simpler but for multiple or several locations, it becomes a little complicated. Managing reviews, location based optimization and content management can get tricky and hard to stay organized. Before we move on to provide you a detailed strategy to implement local SEO, let’s look at some crucial st...

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3Jan By seo-ninjaNo Comments

Advanced SEO Techniques, Digital Marketing Services, Digital Marketing Strategies, googe optimize, google optimization, google seo, Local SEO, Local Seo Packages, local seo services, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, SEO For Small Business, seo services

Grow Your Small Business Effectively With Digital Marketing Strategies – SEO Ninja

In today’s highly competitive business era, advertising is essential for all businesses. However, small businesses usually lack big budget for advertising purposes. Hence, such businesses find it challenging to compete against their competitors, especially if their competitors are big brands and well-known companies. Small businesses have to face many hurdles and challenges to grow and beat the market competition. They need to tackle all the difficulties and challenges to succeed and grow. Such businesses need to consider the constantly changing behavior of their targeted customers. It is significant to understand what target customers are expecting from the business. No business can deny that most customers today prefer online shopping. It is expected that the craze of online shoppin...

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2Jan By demo-sixNo Comments

Business advice, coronavirus, covid-19, Digital Marketing Services, Digital Marketing Strategies, googe optimize, Google, google optimization, google seo, nCov-19, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO For Small Business, seo services

Digital Marketing Practices To Follow During The COVID-19 – SEO Ninja

We all know that the COVID-19 breakout has slowed down the markets. In this lockdown/quarantine situation, you can still grow your business and take advantage of the massive customer base, if doing nothing but browsing most of the time. Unique businessmen think of this crisis as an opportunity in disguise. Let’s discuss some ways in which you can maximize this time to grow your business and bounce back when the time is right.  Strengthen Bond with customers on social media Use your business’ social networking accounts to connect with customers and target them. Don’t push for sales or conversions.  More people are logging on social media, and they need to be in communication. People are information hungry right now and if you can provide it to them it will add to your credibility ...

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2Jan By demo-sixNo Comments

Enterprise SEO, enterprise seo pricing, enterprise seo services, enterprise seo strategy, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Let Your Website Produce Your Dream Results – SEO Ninja

Planning and executing techniques that can enhance the performance of a website and visibility for SEO optimization is what is defined as enterprise SEO. It gives businesses ample space to turn the techniques into action, thereby, improving the website’s rank as well as traffic.  Why enterprise SEO should matter to you? Because with more and more audience finding your website in search results.  Your chances to have more and more conversions increase alongside. Craving for more reasons how enterprise SEO can take your business towards success? Keep reading below… Benefits of Enterprise SEO for Businesses You may not know but enterprise SEO is an effortless way of identifying the potential customers and pull them towards your website by implementing standard marketing techni...

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1Jan By demo-sixNo Comments

artificial intelligence, googe optimize, google optimization, google seo, Google Updates, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo audit, seo services, Social Marketing Strategies

The Role of Artificial Intelligence In Improving SEO – SEO Ninja

Customers are out there searching for the right services and products that you as a business are claiming to provide. They are using every means available to them to look for products, services, and information that they need. They are looking for genuine and good products and service providers on search engines, local business searches, using different platforms like mobile and tools like voice search. The point of all this is that your customer is looking for you desperately and it is you who has to meet them halfway. Be where your customers are and seize the opportunity.  SEO (Search Engine Optimization) is a key method to do this. It establishes your presence in all the locations where there is a probability of consumers looking for you. SEO ranks your website where it matters the m...

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31Dec By demo-sixNo Comments

Advanced SEO Techniques, Business advice, business analysis, Digital Marketing Strategies, Email Marketing, googe optimize, Google, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, Search Engines, SEO, seo services

How to Ready Your Business For Scalability? 4 Essential Steps To Avoid Obstacles – SEO Ninja

Setting up a business is one thing but growth and scalability are a totally different story. The metrics change drastically in the latter. It is true that the beginning stages for any business can be tough and complicated, however business owners must also think of ways to prepare for the future plans of scaling up and expansion.  Once your business has traversed the road between setting up and scalability newer challenges begin to appear and the best way to mitigate them is to be ready and prepared. Scalability means growth and expansion which should be the target of every business. Without it, you start stagnating and your business ultimately ends in a stalemate.  Scaling your business should be approached with caution, if you go too fast you can end up crashing and if you go too s...

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23Dec By Sean TinneyNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing, SEO

5 SEO Best Practices to Increase Blog Traffic and Engagement

By Sean Tinney December 22, 2021 In order to make your blog SEO-worthy, there are 5 basic SEO best practices that you need to be following. Do you feel your website isn’t receiving enough blog traffic and engagement? Well, you’re not alone in this because Google is getting smarter every day. If your blog isn’t optimized for SEO, you might not achieve the desired results. But before we discuss the best SEO practices for your blog, here’s what makes working on it important: Daily, bloggers upload around 7.5 million posts across the globe. Only 60% of internet users actively read the content. Readers mainly go for long-form content for its in-depth information. So the ideal word count would be near 1500 – 2000 words. This year, content marketing was estimated to be an...

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6Dec By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

How Website Hosting Works – Local SEO Search Inc.

When you have a business website, it’s important to choose a high-quality hosting service. However, in order to do that you need to understand how website hosting works and what to look for in a provider. If you compare your website to your physical store, your hosting would be like the land that the store is built on. It’s foundational, and having the right location can make or break your company. Let’s look at how hosting works and how to get high-quality service. What Does a Web Hosting Company Do? A web hosting service runs servers where websites store the files they need to operate. The host ensures that those files are available for viewing when someone visits the website. For example, when you upload a video to your website, it gets stored on the hosting server. Everyone who visits...

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5Dec By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo services

How Web Design Affects SEO: Here’s What to Know

When most people think of web design, looks and functionality are two of the first things that come to mind. What many people don’t realize, however, is that web design actually goes far beyond that. The truth is that web design can actually play a role in how your website ranks in search engines. While the right design can really help you get closer to the top of the search engine, the wrong design can cost you lots of organic traffic. If your SEO has been suffering, a  poorly designed website could actually be one of the reasons.  If you’re ready to make sure your website is designed to perform to the best of its abilities, today is your lucky day. Let’s talk about how web design affects SEO.  Mobile-Friendly Websites Rank Higher In Google The majority of people use mobile devices to vi...

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3Dec By Angie NikoleychukNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

7 Local SEO Updates From 2021 That Will Impact Your Planning

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.And consumers? They’re gaining access to more of the information they care about through an increasingly rich, engaging, and seamless local search experience.Google And Changing Consumer Buying Habits Disrupted Local SearchThis year, many of our top local search updates are from Google, but that shouldn’t be a surprise.Google quickly responded to changing consumer buying habits as a result of the pandemic and remains the dominant force ...

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23Nov By Miranda MillerNo Comments

Ask an SEO, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes:“Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods.I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure look like?”Great question.Your question refers to articles and link structure, so we’ll focus on that today.But I want to make sure this isn’t your only local search strategy.A comprehensive local SEO strategy is also going to include:Wherever customers are searching for services like yours, you want to be there and either convert them immediately or direct them to your desired URL to learn more.So let’s talk about the idea of putting together ...

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20Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How You Can Use SEO For Suppliers To Generate More Web Traffic

In recent years, having a strong online presence has become increasingly important. Most people, even in the B2B space, start their buyer’s journey with a Google search, so ensuring that your website ranks in search engine results is a must. Just ranking isn’t enough, though. The closer you can get to the number one spot, the better off you’ll be. This is where search engine optimization (SEO) comes into play. Although you’re probably already utilizing other forms of marketing for your business, SEO is one that should also be added to your strategy. As a wholesaler/supplier, investing in search engine optimization (SEO) for your website has the potential to change the trajectory of your business. Let’s talk about how you can use SEO for suppliers to generate more web traffic.  Conduct Keyw...

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15Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Things You Should Know About SEO for B2B Companies

In the business to consumer world (B2C) the benefits of SEO have been widely known for several years. However, companies in the business to business (B2B) space are just starting to fully understand the benefits of SEO. Although you may be used to other forms of marketing, investing in SEO could be a great way to soar past your competitors and set your business up for endless success.  If you aren’t sure about the ways SEO could be useful for your business, we’re about to break some of them down. Let’s get into some of the things you should know about SEO for B2B companies.  SEO Can Lead To More Sales Increasing sales is a constant goal for any business. When done right, SEO can help you do this. For instance, did you know that an online search is the first step for 71% of B2B customers? ...

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14Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What to Know Before Hiring an SEO Agency for SaaS Companies

Over the last several years, search engines have become a very important part of the buyer journey. In fact, more than 80% of people like to visit a business’ website before spending any money and the SaaS industry is no exception. That said, it’s important for people to be able to find your website, and SEO plays a big role in that.  Since SEO can play such a critical role in your company’s success, it’s essential that your SEO work be done by someone who knows exactly what they’re doing. That’s why we recommend hiring a trusted SEO agency to handle your strategy.  Making the commitment to hire an SEO agency can be a pretty big decision. As a result, it’s important to get as much information as possible before handing your SEO strategy to someone else. In this post, we’ll discuss some of ...

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11Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

SEO for Manufacturing Companies: 5 Mistakes To Avoid

SEO for manufacturing companies has become an essential part of business growth. Since the majority of people now begin their buyer’s journey with a Google search, it’s essential that your website has a strong online presence that includes ranking high in search engine results. At the same time, though, many businesses fail to understand the proper way to implement SEO strategies which can leave them feeling disappointed with the results. While it’s important to implement SEO into your marketing strategy, it’s also important that it be done right. Let’s talk about 5 SEO mistakes manufacturing companies should avoid.  Not Setting Specific Goals No matter what kind of marketing your business is doing, goal setting is a must. Without setting clear goals, you’ll have no way of really knowing i...

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8Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

SEO For B2B: Improve Your Strategy With These Tips

Do you already have an SEO strategy but know it could be better? If the answer is yes, you’ve come to the right place. No matter how great your SEO strategy is, there are probably some things you could do to improve it. Since SEO for B2B can be very competitive, it’s important to be able to pivot your strategy as needed. In this article, we will cover some helpful tips to help boost your SEO strategy and enhance your business’ online presence. Perform An SEO Audit There are lots of businesses that implement SEO without really having a clear understanding of what needs to be done to improve their website’s ranking. This is why it’s important to conduct an SEO audit to get a clear picture of the state of your website. Typically, it’s best to perform the audit before implementing any SEO pra...

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7Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What to Look for In A B2B SEO Specialist

Have you gotten to a place where you know it’s time to hire an SEO professional to help with your strategy? If the answer is yes, that’s great news. This probably means that your company is growing and you want to continue to stay competitive.  While working with an SEO specialist can be one of the best ways to take your SEO to the next level, it’s important to go with someone who can really help move your SEO in a positive direction. If you aren’t sure where to start, don’t worry; we’ve got you covered. We’re going to break down some of the things to keep in mind as you embark on this next chapter in your SEO journey. Keep reading to learn what to look for in a B2B SEO specialist.  Specific B2B SEO Experience Most people know that it’s important to find a B2B SEO specialist who has exper...

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7Nov By Kate Herbert-SmithNo Comments

Blog, BrightLocal Products, Client Relations, googe optimize, google optimization, google seo, Local SEO, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

New Academy Course: How to Perform Local SEO Audits for Multi-location Businesses

Developing an effective SEO strategy is a process that requires time, knowledge, and the right tools. It also requires an adequate amount of insightful preparation! Before getting started with a new strategy, it’s important to conduct an SEO audit. This audit will be the foundation of your marketing efforts and will help you to develop a full understanding of the project. When there are multiple locations of the same business to consider, there will also be additional considerations for your ongoing SEO strategy. In this instance, compiling a comprehensive local SEO audit will enable you to approach your project with confidence and expertise. Our new BrightLocal Academy course—How to Perform Local SEO Audits for Multi-location Businesses—will teach you all you need to know to develop a win...

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7Nov By dshah@hubspot.com (Dharmesh Shah)No Comments

Digital Marketing, digital mkt, Internet marketing, Link Building, Online Marketing

7 External Linking Best Practices for SEO

Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP). (more…)

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6Nov By Claire CarlileNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Common Local SEO KPIs And How To Measure Them

Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made?You know what I mean – a bloated 10-pager filled with pointless data that will mean literally nothing to the client, and that they’ll probably never read.You add Google Analytics (GA) users, sessions, page views, bounce rates, time on site, and traffic by channel for a start.You sprinkle on some Google My Business (GMB) data to show the number of listing views on Search and Maps, then plug in Google Search Console for a clicks and impressions table.“Look how busy I’ve been,” you say to yourself. Look at all of those numbers! So clever.I’ll own up – I’m guilty as charged. That’s not to say that some of that data won’t be useful for those clients.It’s just that before we put together our repo...

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6Nov By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Here’s What To Expect When You Hire A B2B SEO Expert

As a business owner, your main goal is to make more money than you spend. As a result, the thought of hiring a professional to handle your website’s SEO may seem like an unnecessary expense. In reality, however, it is an investment that could yield a high and long-lasting return. In fact, SEO has a much higher return than other forms of marketing.  By trusting a B2B SEO expert to handle your strategy, you can put your business in a position to reach your audience in ways that once seemed impossible. If you’re interested in learning more about what an SEO professional can do to help your website reach a wider audience, today is your lucky day. Let’s talk about some of the things you can expect when you hire a B2B SEO expert.  An SEO Audit Having a clear understanding of your current SEO si...

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4Nov By Sherry BonelliNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Complete Guide for Local SEO

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile.“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being renamed ‘Google Business Profile,'” wrote Matt Madrigal, VP/GM Merchant Shopping, in the official announcement.“And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” he added.The rebranding announcement came with a few new features, too.What does this mean for the millions of business owners, brands, and marketers who use GMB (now GBP) as part of their local online presence?What’s New With Your Google Business Profile?The option ...

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1Nov By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

What Parts of Your Local SEO Can Competitors NOT Steal?

Like my post? Please share! On your way to your seat at the Local Feast, they follow you around like a bad smell.  You toil to build a great page or resource on your site, and two days later they’ve copied it.  You put research and brain cells into your title tags, internal links, GMB categories, and citations, only to spare your competitor all that effort.  You get hard-earned reviews from happy customers, and then your competitor’s “customers” happen to write reviews on the same experiences.  In addition to stealing everything but your cattle, they may spam the map and diss you whenever anyone is listening.  Google won’t do much about any of it.   Copycats can get far, but only so far.  It’s like in chess, where a bad player can copy a grandmaster’s every move until the game-ending move....

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31Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

How B2B SEO Marketing Can Bring Your Business More Qualified Leads

When people talk about SEO, they tend to focus on how it helps your website rank in the search engine results. What they don’t always do, however, is explain why that is so beneficial. The truth is that a good B2B SEO marketing strategy can be one of the best forms of lead generation for your business. Not only does SEO bring more people to your website, but it can help convert those people into happy customers. Keep reading to learn how B2B SEO marketing can help your business get more qualified leads.  Create Brand Awareness One of the best things about SEO is that it can help create brand awareness, and it does so in a way that doesn’t make your customers feel bombarded. In fact, the relationship between SEO and brand awareness is symbiotic because as your brand becomes more popular, pe...

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28Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Best B2B SEO Practices For Your Business

Over the last several years, SEO has become one of the most important aspects of digital marketing. However, while lots of businesses are aware that they need SEO, they don’t always know what kind of approach they should be taking.  Since SEO consists of quite a few different elements, it’s important to understand which aspects make the most sense for your business. Having knowledge of the best ways to build an SEO strategy are the major keys for success.  In this article, we’ll go over some of the best B2B SEO practices that your business should be following.  Kee User Intent In Mind When Researching Keywords Keyword research is one of the key components to SEO. However, this research isn’t just about finding keywords that relate to your product/services. When looking for keywords to rank...

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24Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Questions To Ask When Hiring a B2B SEO Agency

If you’ve finally gotten to the point where you’re ready to hire a B2B SEO agency, you’re definitely moving in the right direction. However, before signing any contracts or making any payments it’s important to make sure that you’ve chosen the SEO company that can best accommodate your needs.  In order to feel confident making that decision, there are some questions you can ask to ensure that the B2B SEO agency you plan on working with is the best fit. Keep reading to find out some of the best questions to ask before you hire a B2B SEO agency.  Do You Have Experience Working With Companies In My Industry? Experience is one of the most important things to look for when searching for an SEO company. However, all experiences aren’t equal. It’s essential to make sure that the SEO company you w...

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24Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Here’s How A B2B SaaS SEO Agency Can Help Grow Your Business

Since most businesses are aware that they should be doing some sort of SEO, they often jump in without really knowing what to do. While this may work at first, the key to a successful long term SEO strategy is working with someone who knows the ins and outs of search engines. rankings. This is why hiring a B2B SaaS SEO agency can be a smart move for your business.  These agencies have the expertise and experience to help improve your online presence and it could be a great investment for your business’ future. If you’re ready to learn about the benefits of hiring a B2B SEO agency, you’re in the right place. Let’s talk about some of the ways a B2B SaaS SEO agency can help your business grow.  Save Times and Money On the surface, it may seem like doing your SEO yourself might be the most cos...

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21Oct By Ben MossNo Comments

building website, creating a website, google web designer, internet design, Knowledge Panels, sameAs, SEO, SEO Strategy, Structured Data, web design, web design company, web designer, web page design, website builder, website design

Fighting Your Corner: Assertive SEO in 2021+

The web industry is beset by competing ideals and goals so that the simplicity of numbers makes sense to us: one is more than zero, two is more than one. When it comes to any metric, there is an understandable temptation to focus on volume. In some cases, absolute metrics make more sense than others. If your goal is to make money, then $1 is marginally better than $0, and $2 is marginally better than $1. However, even in ecommerce, some conversions are worth more than others; high-value items or items that open up repeat sales are inherently more valuable in the long term. SEO (Search Engine Optimization) has traditionally been built around a high-traffic numbers game: if enough people visit your site, then sooner or later, someone will convert. But it is far more effective to attract the ...

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20Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 B2B SEO Services You Should Invest In

Have you heard of search engine optimization (SEO) but are still a little fuzzy on the details of how it can help your business? If the answer is yes, you’ve come to the right place. There are lots of different services that fall under the SEO umbrella, and we’re going to break down some of the ones that are most beneficial to your business. By making sure these services are a part of your SEO strategy, you can help set your business up for success. Let’s talk about five B2B SEO services you should be investing in. Custom Strategy It may be tempting to copy a strategy that you’ve seen work for other businesses, but you may want to think twice before doing that. A one size fits all approach isn’t the way you want to build your SEO strategy. Your business has unique goals and it’s important ...

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19Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How Your Business Can Benefit From A B2B SEO Strategy

Did you know that around 71% of B2B customers use search engines to research businesses? That number is only expected to increase in the coming years. Needless to say, it’s more important than ever before that your website be visible in search engine results.  Search engine optimization (SEO) can help make that happen. With a solid SEO strategy, your business can benefit for years to come. If you’re on the fence about whether or not you want to invest an SEO, we’re here to explain exactly why you should.  Let’s talk about some of the ways your business can benefit from implementing a B2B SEO strategy.  Increase Website Traffic If you’ve invested a lot of money in building a beautiful and user-friendly website, you probably want to make sure as many people see it as possible. Luckily for y...

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19Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

The Benefits Of Working With A B2B SEO Agency

Did you know that most businesses turn to the internet first when they’re looking for products or services? For that reason, it’s essential that your business has a strong online presence so those who are interested in what you have to offer can find it. However, establishing yourself on the internet requires lots of consistent work, and it may not be feasible for you or your team to take all of it on. This is exactly why we recommend hiring a B2B SEO agency. These agencies are designed to help create successful SEO strategies. Hiring one of these companies might just be one of the best decisions you’ll ever make. Let’s talk about some of the benefits of working with a B2B SEO agency. Improve Your Search Engine Ranking The main goal of SEO is to help your website rank high in search engine...

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16Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

4 Reasons to Work with a Toronto SEO Agency

SEO is vital for all businesses, but it’s especially important for small and medium-sized companies. You want to connect with your ideal customers right when they are most likely to buy, and searching on Google is a good indicator of intent. However, not all small businesses understand why they need to work with a Toronto SEO agency. They may try to do SEO on their own in order to save money while improving sales. Unfortunately, it often doesn’t work. Curious why you should partner with an SEO agency instead? Here are five reasons. 1. SEO Lets You Compete With Larger Companies You don’t have the same budget as a big corporation, but that doesn’t mean you can’t compete with them. Getting customers doesn’t mean spending tens of thousands on ads for television, radio, or newspapers.  Instead...

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14Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

What Can an SEO Company in Toronto Do For You?

Have you been wondering what benefits you get from working with an SEO company in Toronto? You might think that you can design and optimize your website yourself, or perhaps you think that word-of-mouth marketing is good enough. The truth is that word-of-mouth only goes so far and digital marketing can help you meet your goals more effectively. There are a lot of benefits to working with experts. Here are five to keep in mind. SEO Pros Allow You to Focus Your Time Small business owners have plenty to do, and often not enough time or people to get it all finished. Doing more with less is a daily reality, and it often gets frustrating. Trying to add digital marketing to your already full plate only makes things worse. Not only do you not have the money or time to execute strategies effectiv...

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7Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

6 Things to Look For in Top SEO Companies

Working with an SEO company is one of the best ways to maximize your digital marketing without wasting time and money. Great SEO companies can take over your website marketing and deliver ideal leads and ready-to-buy customers consistently over time. Unfortunately, there are some not-so-great SEO agencies out there as well. So how do you ensure that you’ve found an excellent fit? Here are a few things to look for. Expertise With Businesses Your Size It’s an unfortunate fact that many SEO agencies are focused on large, big-budget clients. If they serve small or medium-sized businesses at all, they do so reluctantly and with poor service.  There’s no reason you should be pushed to the side because of your size. The best SEO companies will have a lot of experience with smaller companies and b...

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6Oct By John VuongNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO

SEO Toronto: The Secret Strategies That Matter

Do you ever wonder if you’ve got all the strategies you need to maximize your SEO Toronto? It’s a good question to ask. After all, everyone knows the basics — what makes content truly stand out? We decided to pull back the curtain and share some of our top secrets with you. We have years of SEO experience and a lot of in-house experts, so we’ve got a few tricks up our sleeve. Interested to know our secrets? Let’s dive in. Supercharging Keyword Research Keyword research is essential and no one can succeed at SEO Toronto without excellent data in this area. But are you going beyond the surface and really diving deep into your keyword information? Here are some things we put in our “secret sauce.” The Right Tools Once upon a time, the Google Keyword Planner would give you a wealth of informa...

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5Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

6 Key Benefits of SaaS SEO Services

Should your SaaS business pursue search engine optimization (SEO) as a key marketing strategy?  For us, this is an easy question, because we know the many benefits our clients see when they use SEO marketing. However, we see a lot of SaaS businesses spending a tremendous amount of money on capital-intensive marketing strategies like pay-per-click, social media ads, and more. This article will showcase the many advantages of using SaaS SEO services so that you can focus your marketing efforts in a way that will best grow your business. You’ll Get More Organic Traffic Traffic you have to pay for is fine enough, but what happens when the budget runs out? All of that traffic — and sales — disappear.  Organic traffic allows you to invest upfront and get ongoing traffic and leads, day after day...

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4Oct By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

5 Benefits Of Having A Consistent SaaS SEO Strategy

There are lots of things that go into running a successful SaaS business, a great SEO strategy is one of them. Now that the internet has become such an important part of every buyer’s journey, online visibility plays a major role in whether someone decides to spend money with a business. By implementing a consistent SaaS SEO strategy, you can help take your business to the next level and create a more enjoyable experience for your present and future customers. Keep reading to get some helpful tips on creating a successful SEO strategy for your SaaS company.  Improve Your Business’ Credibility Since the internet is often the first place that individuals or businesses look when researching a company, having an only presence is very important. If your business doesn’t come up in any search re...

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30Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

What To Look For When Hiring A SaaS SEO Company

Have you finally gotten to the point where you’re ready to hire an experienced SEO team to help your SaaS business grow? If the answer is yes, you should give yourself a pat on the back. Needing to hire an SEO company is usually a good sign that your business is growing and it’s time to take your marketing strategy to the next level.  But while it’s true that hiring an SEO agency is a great way to improve your business’ online presence, it’s important to make sure that you find a company that will be able to suit your business’ needs. With that being said, there are a few things to keep in mind as you look through your options. Continue reading to learn what you should look for when hiring a SaaS SEO company.  A Proven Track Record of Success Before you hire an SEO company (or anyone for t...

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29Sep By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

5 Ways Working With A SaaS SEO Agency Can Help Grow Your Business

Over the last decade, SEO has become a very important part of the digital marketing world. At this point, if you aren’t doing SEO (and doing it right), you’re at risk of being left in the dust by your competitors.  Implementing SEO into your marketing strategy can help improve your businesses’ online reputation and generate more traffic to your website which can ultimately result in more sales. However, if you’re not an experienced SEO professional, you may not be seeing the kinds of results you want.  By working with a SaaS SEO agency, you can set yourself up for success. A good agency will help improve your company’s online presence and put you in a position to bring in more customers. Keep reading to learn five ways a SaaS SEO agency can help grow your business.  Gives You Time To Work ...

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27Sep By Joy HawkinsNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, Tips

How to Use Images to Increase Leads [2 Local SEO Case Studies]

Posted Sep 27, 2021 by Joy Hawkins Although I find that the SEO community often obsesses about rankings on Google, we make it our mission here to focus on how to increase leads for clients.  Rankings are great, and it’s good to know that images can increase rankings, but I wanted to share a couple of case studies that show how images can actually increase leads as well. Case 1: Adding Images for a Lawn Care Company After seeing the success we had in swapping out one image for this lawn care company, we made it a priority to get images updated on a lot of their popular articles. This resulted in an 80% increase in traffic from images according to Search Console year-over-year. But what about convers...

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11Sep By Local VikingNo Comments

AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations across t...

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8Sep By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What follo...

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6Sep By Marshall NymanNo Comments

Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...

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6Sep By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching for ...

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5Sep By Andrew ShotlandNo Comments

Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority for...

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29Aug By Helen PollittNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’ Go...

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28Aug By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking factor,...

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28Aug By Amanda DiSilvestroNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

12 Questions to Ask When Hiring a Local SEO Agency

Have you decided that it is time to stop doing your SEO 100% in-house? Is it time to start looking for a local SEO agency to help you meet your goals?It is a decision most businesses have to make at one point or another, especially when things start picking up for a brand (and frankly the work required to maintain a good online presence just gets to be too much).For many, the solution is to hire a local SEO agency to help not only pick up your extra work but use their knowledge to help take you to the next level, as well.It is crucial that you ask the right questions and you know what answers to expect when thinking of hiring an SEO agency.You want to make sure that there is a good fit with the company you are working with, and the questions below should help you answer that.Identify Your ...

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27Aug By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Ignorin...

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25Aug By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

15 Local SEO Mistakes and How to Avoid Them

Local SEO is the leading driver of organic traffic for local businesses. And with around 5 billion searches per day, Google search is the place to get your business found by people searching for products or services like yours.But optimizing for local search isn’t always a simple task.It takes keyword research, on-page optimization, and much more to turn your website into a local traffic-generating machine. Even the savviest of SEO professionals make mistakes along the way.Here, you’ll learn about the 15 most common local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.15 Common Local SEO Mistakes Businesses MakeUnlocalized Keyword Targets.No Customer Reviews.Inconsistent NAPW Data.No Directory Profiles.No Google My Business Listing.Ignorin...

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23Aug By Marshall NymanNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Ways to Boost Your SEO With Third-Party Reviews

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared to first-party reviews, third-party reviews can also appear more credible to a searcher. After all, a business is unlikely to publish negative reviews on its website.Whether you’re looking to convert searches into sales or improve your search ranking, focusing on enhancing your reviews’ search engine optimization (SEO) efforts can achieve both. Reviews are a heavily weighted local search ranking factor,...

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12Aug By John VuongNo Comments

Business advice, googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

9 Reasons Your SaaS Company Should Focus on SEO

If you have a B2B software company, you know that the most important thing you can do to improve sales is to build relationships. You are probably working on a dozen long-term relationships right now, hoping to be able to convince decision-makers that your software is the right answer for their needs. So why should you worry about SEO?  Search engine optimization is about being found on Google by people who are actively searching for information about your industry. What you might not realize is that often prospects searching on Google are further down the funnel — in fact, they might be ready to buy today. What is B2B SaaS SEO? Why should you use it? Here’s what you need to know.  What is B2B SaaS SEO? Search engine optimization is a way of attracting organic leads based on terms and phra...

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8Aug By Marshall NymanNo Comments

Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...

Read More

7Aug By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching for ...

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7Aug By Parth BariNo Comments

ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbot-development, chatbots, chatbots-for-business, conversation with ai, creating chatbots, robot chat, SEO

Chatbots for SEO: do you need one for your website?

Search Engine Optimization or SEO is one of the essential aspects that can impact your website traffic. It is a process that allows your website to rank higher in the Search Engine Result Pages(SERP) and attract more visitors. According to BrightEdge, SEO drives 1000X more traffic than organic social media. So, it is not an aspect you want to miss out on, but can a chatbot make any difference?Chatbots have been the innovation that has amalgamated advanced technologies like Artificial Intelligence, Natural Language Programming, and Machine Learning. Engaging your audiences is essential to SEO, and chatbots have enabled different ways of engagement like usage for purchases, meeting scheduling, or mail list sign-ups.However, enhanced user engagement is just one of the many benefits that you c...

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6Aug By Andrew ShotlandNo Comments

Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority for...

Read More

5Aug By Helen PollittNo Comments

googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

7 Ways to Improve Local SEO & Attract New Business

Local SEO differs in many ways from the organic optimizations we make to our websites.When you are working for a business that relies on being relevant to consumers within its physical proximity, you need to learn how to get the most from your presence in local search results and the MapPack.In this column, you’ll find seven ways to improve local SEO, build local visibility, and win over new customers.Top Ways to Improve Your Local SEOKeep an Eye on Your Competitors’ Google My Business Q&As.Tweak a Google Product Listing to Get It More Exposure.Use Google’s Business Messages While You Can.Update Your GMB with All Relevant Newly Available Attributes.Join Local Marketplaces and Forums.Don’t Neglect Other Search Engines.Keep an Eye on Your Reputation.1. Keep an Eye on Your Competitors’ Go...

Read More

26Jul By John VuongNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, social media, social media marketing

6 Reasons SEO Beats Social Media Ads Every Time

As a small or medium-sized business, you might wonder what you can do to get eyes on your company’s website. You need your site to generate consistent leads and bring new customers into your business.  It’s tempting to try to win quickly by paying for ads on social media such as Facebook or YouTube. But YouTube ads and Facebook advertising costs are very expensive and may not get you the long-term results you want. Search engine optimization (SEO) is a long-term strategy, but it yields far better, and more consistent, results than ads. Keep reading to discover 6 reasons SEO beats social media advertising every time! Understanding SEO and Social Media Advertising SEO is about positioning your website as a useful and relevant resource to people who need what you offer. You use specific keyw...

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15Jul By Gemma FontanéNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing, Technical SEO

Full List of Meta Tags, Why They Matter for SEO & How to Write Them

Meta tags can be used to increase the visibility of a website on search engines, so they're undeniably important for SEO. (more…)

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15Jul By Andrew ShotlandNo Comments

Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local with internal stakeholders.Having a single source of truth for location data.Optimizing store locators.Google My Business management & optimization.Building a local search presence for service area businesses and marketplaces.1. Prioritizing Local InternallyIt sounds strange, but I can’t tell you how many multi-location organizations we have worked with where the locations were not the priority for...

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12Jul By Vibhu DhariwalNo Comments

ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-marketing, creating chatbots, digital-marketing, google chat bots, robot chat, SEO

Here Is How Chatbots Effects Your Website SEO | by Vibhu Dhariwal | Jul, 2021

Technology appears to be evolving at an unprecedented rate. New technology is continually being provided with the promise of increasing the profitability of our enterprises and making our hectic lives easier to manage. The chatbot enters the picture, bringing a new dimension to online customer care and search engine optimization.This post will discuss the SEO process and how chatbots can help search engines rank your website higher.Chatbots are conversational agents that use Artificial Intelligence to optimize communications between customers and businesses. Being AI-enabled, they can understand the requests made to them and respond accordingly on their own. Apart from enhancing customer experience, chatbots are a secret weapon for search engine optimization.The interactions between chatbo...

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9Jul By Kevin WhiteNo Comments

ai, ai bot, ai chat, ai chatbot, best chatbot, bots, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, chatbots, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, google chat bots, instagram chatbot, robot chat, SEO

SEO Agencies And Chatbots Integration Into Their Everyday Business Operations | by Kevin White | Jul, 2021

Chatbots have come a long way from an overhyped industry that was initially thought of as a new world order in commerce to a calmer approach nowadays. Still, a huge number of businesses employ chatbots, and we will discuss in this article how they can be used in an SEO agency for better efficiency.A chatbot is an application/software which is connected to the chat channel you use, be it on-site chat or your chat channels on social media like Facebook Messenger. Then the chatbot reacts programmatically to the user input.There is a huge number of different chatbots with different capabilities, and before starting to implement one you need to do some research on what they’re capable of and how that matches with what you plan to do with it.Chatbots generally work in two ways:They react to huma...

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29Jun By Marshall NymanNo Comments

Enterprise SEO, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

The Complete Guide to GMB Attributes for Local SEO

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with an attribute modifier — for example, [accessible restaurants near me] or [miami hotels with free wifi].In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.Types of Google My Business AttributesThere are two types of attributes within a listing on GMB: factual or subjective.Factual attributes are mainta...

Read More

29Jun By Jason HennesseyNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

How to Create a Winning Local SEO Strategy for Your Business

With 90% of consumers searching for local businesses online, local SEO is an essential marketing tool for businesses looking to attract potential customers.Whether you have a physical location or an online business that serves a specific location, you need a strategy for targeting localized searches and users in your area. This is how you rank higher in Google search, outshine your competitors, and attract even more customers.In this guide, you’ll learn how to create a local SEO strategy for any business to generate more traffic from local search.Does Your Business Need a Local SEO Strategy?First off, not all businesses need local SEO. Only businesses that serve a specific geographic location (or several) need to rank in local search for the key terms potential customers are searching for ...

Read More

15Jun By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Webinar

4 Lesser-Known Local SEO Tips Even the Experts Miss

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?On June 9, I moderated a sponsored Search Engine Journal webinar presented by Jared McKinney and Matt Boyce of Podium.They shared tips on how to rank higher in search using some lesser-known local SEO tips.Here’s a recap of the webinar presentation.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations.But often, local businesses don’t pay attention to simple yet impactful tactics that can actually make a difference for their SEO.What follo...

Read More

4Jun By Local VikingNo Comments

AdNouncement Lite, googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

Your Guide to Better Local SEO Rankings

This post was sponsored by Local Viking. The opinions expressed in this article are the sponsor’s own.If you’re working on local SEO projects and managing Google My Business (GMB) listings, you’ve probably scrambled to answer at least one of these questions:How can we increase our visibility?How can we expand our ranking coverage?My GMB listing is “filtered” or stuck – what now?Don’t fret – we’ve got you covered!Everything you need to know about ranking and visibility for Google My Business is in this comprehensive guide from Local Viking.Learn actionable local SEO strategies based on years of serving large agencies in a white-label fashion, owning a portfolio of general and niche agencies, and working with marketing teams on national GMB campaigns with over thousands of locations across t...

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2Jun By Heather CampbellNo Comments

googe optimize, google optimization, google seo, Local Search, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, Webinar

4 Local SEO Tips Even the Experts Miss [Webinar]

More people are searching for local businesses than ever before.This also means local search has never been as competitive as it is today.So how can local businesses stand out and rise in the rankings?How can you make it easy for customers to easily find your business and connect with you?Join our next Search Engine Journal webinar on Wednesday, June 9 at 2 p.m. ET as Matt Boyce and Jared McKinney of Podium share tips on how to improve your local SEO strategy and visibility.Data from Google and other sources tells us that local searches consistently lead to actual visits to physical locations. To rank higher in local search you need ratings and reviews that build trust in your brand.In this presentation, you will learn how to:Rank higher in search using some lesser-known local SEO tips.Use...

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28May By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services, Uncategorized

Service Pages and Local SEO: 20+ Principles to Make Them Your Rock-Solid Foundation

Like my post? Please share! I work with clients on all kinds of local-visibility-related challenges, but you would not believe how much time I spend on service pages: explaining, critiquing, troubleshooting, inventorying, creating, and refining them, and then doing it all over again. By “service page” I mean any page that’s focused on a specific service you offer.  But everything I recommend here also applies to whatever you may offer: products you sell, medical treatments you perform, legal cases you handle, etc. Service pages can help you in many ways, including in that they: Turn more of your visitors into customers, no matter how good or bad your search engine visibility is. Can bring you most of the organic rankings you’ll get. Can pop you into the Google Maps results / local 3-pac...

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