As a business owner, your main goal is to make more money than you spend. As a result, the thought of hiring a professional to handle your website’s SEO may seem like an unnecessary expense. In reality, however, it is an investment that could yield a high and long-lasting return. In fact, SEO has a much higher return than other forms of marketing.
By trusting a B2B SEO expert to handle your strategy, you can put your business in a position to reach your audience in ways that once seemed impossible. If you’re interested in learning more about what an SEO professional can do to help your website reach a wider audience, today is your lucky day. Let’s talk about some of the things you can expect when you hire a B2B SEO expert.
An SEO Audit
Having a clear understanding of your current SEO situation is a must before implementing or changing a strategy. An experienced B2B expert will run an SEO audit to get an understanding of your website’s SEO and what can be done to help improve it. The SEO audit will reveal things such as your current rankings, structural issues with your website, and content gaps.
If you’ve been handling your SEO on your own, you may not be keeping clear records on your strategy and its progress. One of the best things about working with a B2B SEO expert is the fact that you’ll be able to see the ways they’re helping your website. SEO professionals track their progress and offer reports on a regular basis. These reports often contain data that may be helpful in other areas of your business as well.
That said, you’ll probably want to avoid any SEO expert who doesn’t offer regular reporting. After all, it’s not a good idea to pay for SEO services if you can’t be kept in the loop about whether they’re working or not.
A Content Strategy
Content is one of the most important elements of SEO. In order for your website to rank high in search engines, you need to be publishing high-quality and informative content on a regular basis. A B2B SEO expert will be able to figure out what kinds of subjects you should be focusing on and how long your content should be. An expert can also help you think of content types that you may not have considered in the past. For example, most businesses understand that they need to have a blog, but many don’t venture into other formats such as infographics, podcasts, and videos.
When your website has great content, it helps establish your business as an authority in your industry. Once you’ve built that reputation, it’s easy to build trust with your audience. Needless to say, once people trust you they’ll be more likely to do business with you.
White Hat Practices
One of the most important things to know about SEO is that not all techniques were created equally. There are some tactics that Google frowns upon. Using them can result in your website being penalized. These kinds of practices are referred to as “black hat” and they include things such as keyword stuffing, posting spam comments on other blogs with links back to your website, and creating fake websites just to link to yours.
White hat SEO, on the other hand, refers to a series of techniques that are considered appropriate by search engines. Any trustworthy expert will only use white hat SEO. To be on the safe side, though, it is always a good idea to ask about the strategy plan before hiring someone to do your SEO. This way you can get a feel for what they plan to do and ensure that it falls within the appropriate guidelines.
Most business owners probably feel like their competition is the last place they’d look for help. Ironically, however, that can sometimes be the place to look. Why reinvent the wheel when you can simply improve on something that’s already working? A B2B SEO expert will conduct competitor research to get an idea of which keywords your competition is ranking for. They can then come up with a strategy to help you rank for those keywords.
Once you start outranking your competitors, you’ll likely see an increase in web traffic which will hopefully result in increased sales as well.
Let an SEO Expert Help You
Sure, it’s probably tempting to try to tackle SEO on your own, but the truth is that putting it in the hands of a professional is often the best way to go. At Local SEO Search, we are committed to helping you grow your website. We have the knowledge and expertise to assist businesses like yours reach your goals. Contact us today to schedule a free consultation.