Over the last several years, search engines have become a very important part of the buyer journey. In fact, more than 80% of people like to visit a business’ website before spending any money and the SaaS industry is no exception. That said, it’s important for people to be able to find your website, and SEO plays a big role in that.
Since SEO can play such a critical role in your company’s success, it’s essential that your SEO work be done by someone who knows exactly what they’re doing. That’s why we recommend hiring a trusted SEO agency to handle your strategy.
Making the commitment to hire an SEO agency can be a pretty big decision. As a result, it’s important to get as much information as possible before handing your SEO strategy to someone else. In this post, we’ll discuss some of the things you should know before hiring an SEO agency for SAAS companies.
Be Specific About Your Goals
Knowing what you want is the first step to getting what you want. In order to make sure your SEO strategy is headed in the right direction, you need to be clear about what your goals are. For example, is there a specific keyword you want to rank for? Or a particular page you’d like to increase traffic to?
Before hiring an SEO agency, you should be transparent about your goals to ensure that they’re in line with what SEO has to offer. This will help the agency you’re working with have a better understanding of how to create your strategy.
One of the things that makes SEO so powerful is the fact that you can adjust your strategy as your needs change overtime.
You Shouldn’t Expect Results Right Away
In today’s society, everything likes things to happen as quickly as possible. The truth, however, is that that isn’t always realistic. While SEO can be a great investment that yields a high ROI, you should know that those results won’t happen overnight. It could take months before you start seeing any progress from your SEO so patience is a must. You should be leery of any agency that promises you results in a short time frame.
You Should Receive Regular Updates On Your Campaign
Tracking your results is one of the most important things about running an SEO campaign. Without keeping a record of what’s going on, it’s impossible to know what’s working and what isn’t. When working with an SEO agency, you want to ensure that they will be providing regular updates on the progress of the work they’re doing. Many agencies offer monthly updates, but you should confirm this before agreeing to work with any agency.
Not only will these updates ensure that your money is being well spent, but the data you learn through SEO could end up being helpful in other areas of your business.
SEO Doesn’t Just Involve Link Building
Many people are under the impression that link building is the only aspect of SEO. However, that isn’t the case at all. Sure, link building is an important part of SEO, but it isn’t the only thing that plays an important role in search engine rankings. A good SEO strategy consists of several components such as content and on-page SEO.
Things like website design and the speed of your website can also influence how your website performs in search engine results. The SEO agency you decide to work with should have a good understanding of this and should take a well rounded approach to building your SEO strategy.
Communication Is Important
When businesses are thinking about hiring an SEO agency, the work itself is usually the only thing on their minds. While it goes without saying that you want to hire an agency that can produce results, that isn’t the only thing you should consider. Communication is another factor that can really determine the quality of your experience.
Having an open line of an open line of communication is a necessity. There may be times where you have questions or concerns, and you should feel confident that you’ll be able to get in contact with someone when the time comes.
Take the time to find out how the agency likes to communicate and how long you can expect to wait for a response. Setting these expectations early on can help both parties avoid frustration in the future.
The Right SEO Agency Is Waiting for You
We know that hiring an SEO agency is a big step, and we’re here to make it easier. At Local SEO Search, we have the tools and expertise to help increase your website’s organic traffic. We are focused on results and we take pride in helping our customers reach their goals. Contact us today to set up a free consultation to discuss some of the things we can do for your business.