Do you ever wonder if you’ve got all the strategies you need to maximize your SEO Toronto? It’s a good question to ask. After all, everyone knows the basics — what makes content truly stand out?
We decided to pull back the curtain and share some of our top secrets with you. We have years of SEO experience and a lot of in-house experts, so we’ve got a few tricks up our sleeve.
Interested to know our secrets? Let’s dive in.
Supercharging Keyword Research
Keyword research is essential and no one can succeed at SEO Toronto without excellent data in this area. But are you going beyond the surface and really diving deep into your keyword information? Here are some things we put in our “secret sauce.”
The Right Tools
Once upon a time, the Google Keyword Planner would give you a wealth of information. You could find out exact search volumes, get recommendations for related phrases, and more.
Unfortunately, that’s no longer the case. Now, Google’s planner gives you a keyword range — and it’s not particularly helpful. “Between 10,000 and 100,000 searches a month.” Uh, thanks?
That’s why it’s important to use the right tools. We use a variety of resources, from Ahrefs to Surfer to SEMRush, to get it right.
Keyword search volumes and trends change over time, and it’s important to have the most current information when you’re optimizing your website. If you’re waiting months or years to review and tweak optimization, you’re missing out!
We review and update search volumes and trends for our clients regularly, so no one is relying on outdated optimization and data. New keyword opportunities show up all the time and you don’t want to miss out.
Optimizing for a single keyword is great, but in a competitive market it may not be enough to help you rank. You have to go beyond your primary keyword and find the right related topics.
The most important way to do this is using tools that allow you to research your competitors. If they all use specific secondary keywords, and you don’t, you’ll struggle to outrank them. Sometimes you don’t need to optimize for a term but simply include it.
The right research will tell you what you need to know.
Pretend Google Isn’t Watching
You know how, as a kid, if your crush was coming down the hall your friends would tell you to “Act normal!” Of course, that led to plenty of awkwardness. But acting normal is still great advice, especially for your business.
Many businesses get so focused on having the right keywords and optimization that they forget the content on their website is for real people. The purpose of being on Page 1 is to get website traffic. Once that traffic is there, what do they experience? Do they become customers?
Remember that Google’s entire mission is to provide the most relevant, trustworthy content to users. No part of your SEO strategy should interfere with your content being relevant and trustworthy for those who visit your website.
Use your keywords naturally and make sure the content you create is engaging and interesting to your audience. It’ll make a huge difference in both your SEO results and your conversion rate.
Quality Relationships Lead to Quality Links
Not that long ago, business owners thought the best way to get inbound links was to write a crummy blog post and throw it onto a low-quality site and call it a day.
Not surprisingly, those links didn’t do businesses any favors and Google got very annoyed with this type of guest blogging.
So does that mean you can’t use guest blogging? No! It means you can’t use low-quality content on terrible websites and expect a boost. The right kind of guest blogging is still extremely effective.
The way it works is simple: create high-quality content that people actually want to read. High-quality blogs, which are always looking for readers, will be more than happy to publish it. Result: high-quality links to your website!
The key to this strategy is how you approach a blog owner. Research their existing content and make sure your offering is at least as high in quality and relevance. Over time, you’ll build a relationship with a variety of blogs and you’ll be able to get regular high-quality links to your website.
It’s just a combination of respect and hard work!
SEO Toronto: Do You Have it Right?
Now that we’ve gone beyond the basics to show you a deep dive into our SEO strategies, how is your website doing? Do you have the right keywords ranking in the right way? Is your content people-friendly? Are you getting great links?
If you’d like some help with these things, that’s what we do. We’d love to put our experts to work improving your business’s online presence. Contact us today to find out more!