In recent years, having a strong online presence has become increasingly important. Most people, even in the B2B space, start their buyer’s journey with a Google search, so ensuring that your website ranks in search engine results is a must. Just ranking isn’t enough, though. The closer you can get to the number one spot, the better off you’ll be. This is where search engine optimization (SEO) comes into play.
Although you’re probably already utilizing other forms of marketing for your business, SEO is one that should also be added to your strategy. As a wholesaler/supplier, investing in search engine optimization (SEO) for your website has the potential to change the trajectory of your business. Let’s talk about how you can use SEO for suppliers to generate more web traffic.
Conduct Keyword Research
Doing keyword research is one of the first steps to getting your website to rank high in Google. By researching keywords, you can find out what kinds of things your audience is searching for on the internet. With this information, you can create content around these keywords that addresses the information your audience is looking for.
You may also want to conduct some competitor research to see what kinds of keywords other businesses in your industry are ranking for. If you’re able to outrank your competitors for highly searched keywords you’ll likely see an increase in organic traffic. This will also give you an advantage over the competition.
Keep in mind, however, that researching keywords isn’t enough. You’ll also want to understand the intent behind these searches.
Create Detailed Product Descriptions
As a supplier, most of the people coming to your website will be interested in your merchandise. Creating product descriptions is an easy way to make sure all of the information they’re looking for is readily available and easy to understand. Your product description should include all relevant information about the item such as size, features, and benefits.
Creating product descriptions can also help your SEO because they can allow you to rank for additional keywords.
Claim Your Google My Business Listing
Google My Business is one of the most popular online business directories and it can play an important role in your SEO. To start, you’ll want to claim the listing for your business. When people search for your business on Google, your Google My Business listing is one of the first things they will see, so you’ll want to make sure that all of your information is up to date. Your listing on Google My Business will be especially helpful in attracting local customers.
Encourage customers to leave reviews on your Google My Business Listing. You should also take the time to respond to the reviews (even if they’re negative) to sure your customers that you’re paying attention to what they have to say.
Publish High-Quality Blog Posts
When some people hear the word “blog” they immediately think of an online diary where people write random thoughts and ideas. However, the word has evolved to mean so much more than that.
These days, blogs play a major role in the success of many businesses. Your blog should consist of articles that answer questions or address pain points your clients may be experiencing. For example, if you’re a wholesale supplier, you may want to write a blog post on the benefits of buying from a wholesaler so your audience can understand why this option may work better for them than others.
When creating content for your blog, remember that B2B customers are looking for expert level information. They will likely use what they learn from your blog to help them make a purchasing decision. If you can establish a reputation as an expert in your field, your audience will feel a sense of trust with your business that will work in your favor when it’s time for them to spend money.
Consider Implementing Schema Markup
Google is all about making it as easy for people to find information as possible. Schema markup is one of the things that makes it possible. Essentially, schema markup is a type of microdata that adds more information to search engine results. This data is often referred to as rich snippets. In order to implement schema markup, you will need to make some changes to the code on your website so this may be a job for a professional.
SEO For Suppliers Is A Must For Your Business
Now is the perfect time to make SEO a priority for your business. At Local SEO Search, we’re happy to help your business expand its marketing efforts by creating a strong SEO strategy. We have the knowledge and experience to help your business see results. Contact us today to schedule a free consultation to learn more about what our services can do for you.