Structured Data

The web industry is beset by competing ideals and goals so that the simplicity of numbers makes sense to us: one is more than zero, two is more than one. When it comes to any metric, there is an understandable temptation to focus on volume. In some cases, absolute metrics make more sense than others. If your goal is to make money, then $1 is marginally better than $0, and $2 is marginally better than $1. However, even in ecommerce, some conversions are worth more than others; high-value items or items that open up repeat sales are inherently more valuable in the long term. SEO (Search Engine Optimization) has traditionally been built around a high-traffic numbers game: if enough people visit your site, then sooner or later, someone will convert. But it is far more effective to attract the ...