SEO is vital for all businesses, but it’s especially important for small and medium-sized companies. You want to connect with your ideal customers right when they are most likely to buy, and searching on Google is a good indicator of intent.
However, not all small businesses understand why they need to work with a Toronto SEO agency. They may try to do SEO on their own in order to save money while improving sales. Unfortunately, it often doesn’t work.
Curious why you should partner with an SEO agency instead? Here are five reasons.
1. SEO Lets You Compete With Larger Companies
You don’t have the same budget as a big corporation, but that doesn’t mean you can’t compete with them. Getting customers doesn’t mean spending tens of thousands on ads for television, radio, or newspapers.
Instead, you can optimize your website with keywords that your ideal audience uses while searching for information about your products and services. When you do, you spend far less money while meeting your customers exactly when they’re looking for your offers.
Don’t waste money interrupting your audience hoping they’ll remember to visit your website in the future. Instead, work with a Toronto SEO agency to attract them at the exact moment they need you.
When you do, you’ll level the playing field between you and your big-budget competitors. It’s a great way to win customers you never thought you could access!
2. Access to Expert Knowledge
If you’re a home services provider, like a plumber or a contractor, you know what happens when homeowners try to DIY a project. They don’t have the expertise you do, and as a result they spend too much time and money on the effort. Then, it doesn’t work like it’s supposed to because it was done wrong.
The same happens when business owners try to do their own SEO. You have expertise in your own industry and business, but SEO is entirely different. You need to learn a lot of details and get a lot of experience to do it right.
When you DIY, you spend a lot of extra time and money on the campaign that isn’t necessary. At the same time, you don’t get the results you want because you didn’t set things up the way an expert would.
Save yourself time and money by hiring the experts in the first place. When you work with Local SEO Search, we’ll get to know your company and set up a campaign tailored to your goals.
Our expert in-house team has dozens of years of experience, even though the industry is young. Let us put our expertise to work for you!
3. Your Website Will Be Optimized for SEO and Conversions
When you choose the right Toronto SEO agency, you don’t just get a website that ranks highly in search results. You get a site that your ideal leads find engaging and persuasive.
Ranking highly is extremely important, but the entire purpose of it is to draw new leads to your website. Once they arrive, the content on your site needs to be interesting, informative, and effective in helping leads decide to call you for services.
That’s why choosing the right agency is so important. You don’t want to just get traffic, you want the right traffic, along with the right messaging that will persuade them to buy from you once they arrive.
At Local SEO Search, we don’t stop with bringing in traffic. We also make sure that you’re getting better leads and sales from your website content. Our clients will tell you themselves, they saw much better results within just a few months of working with us!
4. There’s More to SEO Than Keywords
Keywords get the most attention when it comes to optimizing your website, and if you try to do SEO yourself there’s a risk of focusing on keywords to the exclusion of everything else. After all, they’re essential.
That’s true, but there’s a lot more to SEO than keywords alone. If you want to succeed and rank highly, you need to also consider:
- Site loading speed
- Website security
- Gaining high-quality inbound links
- Claiming and optimizing your Google Business page
- Creating signals to boost your online expertise, authority, and trustworthiness
- Building a strong set of reviews online
- Mobile-first design
- Website architecture that’s easy to crawl and navigate
- Analytics to track your results
As you can see, there are a lot of technical details involved in successful SEO. Trying to do it yourself either means successfully mastering all of these elements or understanding that you’re not going to get professional-level results.
There’s no reason to do SEO partway. Instead, work with our Toronto SEO agency and rest easy knowing that everything you need is covered by experts.
Work With a Toronto SEO Agency Today
There’s no reason to spend your valuable time learning how to optimize your business website. Instead, you can outsource SEO to professionals and focus on what you do best — running your business!
We’ve helped thousands of small businesses succeed with SEO, bringing in additional leads and boosting their bottom line. We can do the same for you. Contact us today for more information!