Have you heard of search engine optimization (SEO) but are still a little fuzzy on the details of how it can help your business? If the answer is yes, you’ve come to the right place. There are lots of different services that fall under the SEO umbrella, and we’re going to break down some of the ones that are most beneficial to your business. By making sure these services are a part of your SEO strategy, you can help set your business up for success.
Let’s talk about five B2B SEO services you should be investing in.
It may be tempting to copy a strategy that you’ve seen work for other businesses, but you may want to think twice before doing that. A one size fits all approach isn’t the way you want to build your SEO strategy. Your business has unique goals and it’s important that your SEO plan reflects that.
When working with an SEO company, you want to be leery of anyone who tries to offer you a strategy without understanding your business and what you’re looking to accomplish. Having a custom strategy allows you to trust that the plan that’s being implemented makes the most sense for your business. It’s also important to note that as time goes on, your strategy may need to be adjusted.
Knowing what your customers want is essential to having a successful business. As a result, keyword research is one of the most important things about SEO. Through keyword research, you can get a good understanding of the words and phrases that your audience is searching for online. The goal is to put yourself in a position where your website is the first result your audience sees when they search for these terms. When keyword research is done right, it can lead to an increase in web traffic which can ultimately result in more sales for your business.
Did you know that content creation is one of the most popular B2B SEO services? It’s also one that you should definitely be investing in. After all, the internet couldn’t even exist without content. For starters, good content is a must when building out your website. From landing pages to blog posts, high-quality content can help establish your business as a trusted authority in your industry. Once you’re considered an authority, it will be easy for you to build trust with your audience. As a service, content creation typically includes researching topic ideas and writing an editing. Oftentimes, this service also includes publishing the content on your website.
Creating content is great, but sometimes even the best content needs a little bit of a boost. This is where link building comes into play. To put it simply, link building is what happens when other websites link back to yours. When Google sees this happening, it lets them know that your content must be good if other websites see fit to link to it. But while link building is a great SEO service, there are certain tactics that must be avoided. These tactics are called “black hat” and they involve things that Google deems inappropriate.
For example, creating new websites with the sole purpose of linking back to yours is a technique that Google considers to be manipulative. If your website is caught using black hat methods, it could receive a penalty. Before hiring an SEO company, you’ll want to ensure that they only utilize white hat SEO methods. Here are Local SEO Search, we take pride in helping our clients build strong backlink profiles the right way.
Some business owners fall into the trap of thinking there’s nothing they can learn from their competitors. However, that usually isn’t true. Competitor analysis is an important SEO service that often gets overlooked. By seeing what’s working for your competition, you can usually get a good idea of things that you may want to implement into your own strategy.
For example, there are likely some keywords out there that your competitors are ranking for that you aren’t. Through research, you can identify these keywords and work towards putting yourself in the number one spot in the search engine results.
Don’t Skimp On SEO
In this day and age, investing in SEO is a key component to your business’ success. Sure, there are other marketing strategies out there, but SEO can yield the best results for the best price. While it’s true that you won’t see instant results from SEO, the long term impact could be bigger than you’ve ever imagined.
At Local SEO Search, we have the tools and expertise to offer you top of the line B2B SEO services. Contact us today to schedule a free consultation to get more information on how we can help your business.