As a business owner, you know that effective marketing is the key to success. Over the years, however, the marketing landscape has changed. As more and more people begin their buyers’ journeys online, marketing via the internet has become extremely important. If your business doesn’t have a strong online presence, you could be missing out on lots of opportunities to attract new customers. But, with so many methods of digital marketing, it may be difficult to decide which strategies make the most sense for you.
Keep reading to see five digital marketing strategies that help increase sales. Not only are these strategies helpful on their own, but when implemented together they can make a world of difference for your business.
Don’t Forget About Email Marketing
When lots of people hear the phrase email marketing, they automatically assume that it’s no longer effective. However, that couldn’t be further from the truth. In fact, by not including email marketing in your strategy, you could be missing out on some serious opportunities to grow your business. Email marketing still has a potential ROI of up to 4400%, and that won’t be changing any time soon. By using email, you can directly connect with your customers to share important information such as updates and promotions.
Engage With Your Audience On Social Media
One of the most important aspects of digital marketing is understanding where your audience is and meeting them there. Regardless of your industry, social media can be helpful. With more than 4 billion people on social media, there’s a good chance that your customers are among that number. The key is to learn which platform will be the most effective for your business, and understanding what kinds of content your audience is looking for. Finding success on social media isn’t just about sharing content, though. It’s also about how you engage with your audience. Social media gives you the opportunity to build an interactive community that also allows your customers to take part in your marketing efforts.
Make Good Use Of Exit-Intent Pop-Ups
There was once a time when the pop-ups were commonly associated with spam, but that doesn’t have to be the case anymore. When used correctly, pop-ups can actually be a very helpful tool in your digital marketing strategy. Exit-intent pop-ups are designed to detect when a person is getting ready to leave a website. When a visitor’s mouse moves to exit the page, a pop-up will appear in an effort to entice the person to stay. These pop-ups typically offer discounts or free shipping. Oftentimes, when people see that they have an opportunity to save some money, they will be more likely to stay on your website and make a purchase. It’s important to note that the use of pop-ups should be very intentional otherwise they can end up working against you.
Educate Your Audience With Content
Content is one of the most important parts of every digital marketing strategy. Not only does content allow you to promote your brand and your products/services, but it’s also an opportunity for you to connect with your customers. Focus on creating content that answers your audience’s questions or solves a common problem they may be facing. By doing this, you can help establish your business as a trusted authority. When people trust your business, they will be more likely to spend money. Keep in mind that the word content encompasses a variety of things including blog posts, videos, pictures, and audio.
Use Calls to Action (CTAs)
While there’s no way to ensure that the people who visit your site will do exactly what you want them to, there are things you can do to increase the chances. By using calls to action (CTAs) on your website, you can encourage people to take a specific action. These prompts can be used throughout your website and typically appear in the form of buttons although they can also be directly incorporated throughout your content. CTAs typically lead to product or service pages and they can be a very useful way to push visitors through the sales funnel.
Set Yourself Up For Success With The Right Strategies
If you haven’t been focused on digital marketing, now is the perfect time to start. By implementing the strategies we mentioned, you can put your business in a position to be more successful now and in the future. Keep in mind, however, that digital marketing is a long term investment and you shouldn’t expect to see results overnight. Once the results do start coming in, you’ll be happy that you stuck to your strategy.
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