Sunday, May 9Digital Marketing Journals

Tag: Work

4 Killer Tips to Make your Website Work for Your Business!
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

4 Killer Tips to Make your Website Work for Your Business!

March 25, 2021 John Vuong SEO APP & Web Development If you have a small business website, you want to make sure it’s working hard for you. You’ve put a lot of effort and money into it! You should get a strong return on investment. However, that won’t happen by itself. You have to set your website up for success by making sure it engages visitors and follows other best practices. What do you need to do to ensure your website is set up to maximize the engagement you get fro...
34 of the Best Office Pranks & Practical Jokes to Use at Work
Digital Marketing, digital mkt, email outreach, Internet marketing, Office Culture, Online Marketing

34 of the Best Office Pranks & Practical Jokes to Use at Work

If you've watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside the mold. It's a classic prank. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office? (more…)
What Happens to Your Rankings if You Do No SEO Work for Over a Year?
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

What Happens to Your Rankings if You Do No SEO Work for Over a Year?

What Happens to Your Rankings if You Do No SEO Work for Over a Year? - Whitespark Today, we are revisiting a case study that we did for MozCon 2019 on the process of going from zero web presence to ranking hyper-locally, From Zero to Local Ranking Hero. This was an 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way to discover exactly what impact different strategies have on local rankings. Over a year later we want to know, where are their rankings now? In this Whitespark Weekly episode, we’re investigating what happened to their rankings after the local SEO work was done and NO addit...
Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog
googe optimize, google optimization, google seo, Implementation, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog

Posted Mar 2, 2021 by Joy Hawkins We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”.  The vote was very divided with 44% of people saying no and 56% of people saying yes.We have done a ton of testing on optimizing for “near me” terms (ex: “plumber near me”) and have found that adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking. Here is an example of a client’s homepage traffic ...
Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business

Like my post? Please share! For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later. What’s wrong with the way small / local businesses blog? I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side. The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of...
“Water Cooler” Moments in a Remote Work World?
facebook, facebook marketing, instagram, linkedin, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product ma...
The Future of Remote Work Post-Pandemic
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Future of Remote Work Post-Pandemic

Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company. The report was based on an in-depth analysis of 2,000 tasks, 800 jobs, and nine countries conducted by McKinsey researchers (see the full methodology here). Workers in the finance/insurance, management, professional/technical services, and IT/telecommunications industries could work remotely more than half the time with no productivity loss, the analysis found. Those sectors tend to have a significant share of workers with college degrees or higher. On the other hand, workers in fields like agriculture, accommodation, and food s...