Friday, September 24Digital Marketing Journals

Tag: Work

A Guide to Star Ratings on Google and How They Work
googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

A Guide to Star Ratings on Google and How They Work

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.Star ratings can help businesses earn trust from potential customers, improve local search rankings, and boost conversions.This is your guide to how they work.Stars and SERPsStar ratings on Google are powered by consumer reviews from different properties, and Google uses an algorithm and an average to determine how many stars are displayed.These ratings appear on a scale of 1 to 5 stars.When a person searches Google, they will come across star ratings on sta...
How to Improve Organizational Skills at Work
Digital Marketing, digital mkt, Internet marketing, leadership, Online Marketing

How to Improve Organizational Skills at Work

When you're working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder. Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases.All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things. In this post, we'll dive deep into what organizational skills are, specific examples of what they look like in action, and how to develop organizational skills in the workplace. What are organizational skills? Organizational skil...
#382: Step-by-Step Systems To Eliminate Overwhelm & Work Less
Online Business, podcast, Social Marketing Strategies, social media, social media marketing, systems that scale

#382: Step-by-Step Systems To Eliminate Overwhelm & Work Less

People often ask me, “Amy, what’s the secret to your success?” and I always say that I live and die by systems. In fact, without systems… I could not have a multimillion-dollar business and still have a life. I could not have a four-day workweek and actually make money if I didn’t have systems. Forbes […] The post #382: Step-by-Step Systems To Eliminate Overwhelm & Work Less appeared first on Amy Porterfield | Online Marketing Expert.
How NLP and intents work in customer support automation | by Table Duck | Jun, 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot online, chatbot website, chatbots, conversation with ai, conversational-ai, creating chatbots, customer-service, customer-support, robot chat

How NLP and intents work in customer support automation | by Table Duck | Jun, 2021

Customer support automation is a hot topic. It saves your business time and money by automating conversations with customers, while still providing a great customer experience. How customer support automation works and how it uses smart technology like NLP and intents is explained in this article. NLP stands for Natural Language Processing. It’s a technology that is used for analyzing human language, either spoken or written. Every sentence is analyzed and scored using Artificial Intelligence and statistical models.These models use previous sentences as a reference and look at the probability that a new sentence is pretty much the same. Let me give you an example. In the database we have the sentence: “I want to know the status of my order”.The intent of this sentence is order_status an...
#378: Could A 4-Day Work Week Fit Your Business?  – Amy Porterfield
4 day work week, Business Mindset, do less, facebook, facebook marketing, Online Business, podcast, Social Marketing Strategies, social media, social media marketing, work less, work-life balance, work-life balance examples, work-life balance importance, work-life balance meaning

#378: Could A 4-Day Work Week Fit Your Business?  – Amy Porterfield

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience. !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElemen...
How to Grow on IG: 30 Topgrowth Instagram Tools That Work in 2021
ai bot, ai chat, ai chatbot, best chatbot, chatbot, chatbot ai, chatbot app, chatbot messenger, chatbot online, chatbot website, conversation with ai, creating chatbots, facebook bot, facebook chatbot, facebook messenger bot, instagram chatbot, Instagram Marketing, robot chat

How to Grow on IG: 30 Topgrowth Instagram Tools That Work in 2021

If you’re looking to Topgrowth Instagram tools to grow your Instagram following, you’re not alone.The Instagram algorithm is complex, and with over 1 billion active users present on the app, it’s hard for new businesses and influencers to get noticed. Tools like Topgrowth promise a quick and easy way to get followers and likes at the start of your Instagram presence. They offer to sell you large numbers of followers and likes, delivered right away, or over a short period of time. The idea is that after you have an established following, organic followers will show up on their own. But will they? How does Topgrowth work to grow your Instagram audience and reach, anyway?In this post, we’ll cover everything you need to know about top-growth on Instagram, includ...
4 Killer Tips to Make your Website Work for Your Business!
googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO, SEO APP & Web Development, seo company, seo services

4 Killer Tips to Make your Website Work for Your Business!

March 25, 2021 John Vuong SEO APP & Web Development If you have a small business website, you want to make sure it’s working hard for you. You’ve put a lot of effort and money into it! You should get a strong return on investment. However, that won’t happen by itself. You have to set your website up for success by making sure it engages visitors and follows other best practices. What do you need to do to ensure your website is set up to maximize the engagement you get fro...
34 of the Best Office Pranks & Practical Jokes to Use at Work
Digital Marketing, digital mkt, email outreach, Internet marketing, Office Culture, Online Marketing

34 of the Best Office Pranks & Practical Jokes to Use at Work

If you've watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside the mold. It's a classic prank. But what other, less conventional pranks are out there to add some kicks to an otherwise average day at the office? (more…)
What Happens to Your Rankings if You Do No SEO Work for Over a Year?
googe optimize, google optimization, google seo, Local SEO, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Whitespark Weekly

What Happens to Your Rankings if You Do No SEO Work for Over a Year?

What Happens to Your Rankings if You Do No SEO Work for Over a Year? - Whitespark Today, we are revisiting a case study that we did for MozCon 2019 on the process of going from zero web presence to ranking hyper-locally, From Zero to Local Ranking Hero. This was an 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way to discover exactly what impact different strategies have on local rankings. Over a year later we want to know, where are their rankings now? In this Whitespark Weekly episode, we’re investigating what happened to their rankings after the local SEO work was done and NO addit...
Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog
googe optimize, google optimization, google seo, Implementation, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Does Optimizing Content for “Near Me” Work for Local SEO? Sterling Sky Blog

Posted Mar 2, 2021 by Joy Hawkins We asked this question at a LocalU Advanced event: “Does adding instances of “near me” terms onto a website increase its ranking for “near me” keywords”.  The vote was very divided with 44% of people saying no and 56% of people saying yes.We have done a ton of testing on optimizing for “near me” terms (ex: “plumber near me”) and have found that adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking. Here is an example of a client’s homepage traffic ...
Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business
googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services, Uncategorized

Seed Audiences: the Most Practical Way to Make Blogging Work for a Local Business

Like my post? Please share! For most business owners and others who try it, blogging is a frustration factory.  The way they go about it, it’s a time gobbler, a grind, and a disappointment until they give up – 47 blog posts and 0 new links, 0 visitors, and 0 customers later. What’s wrong with the way small / local businesses blog? I’ll be the last one to say blogging isn’t effective.   It sure can be.  This blog is a vital organ of my business, and that’s true of some of my clients’ businesses, too.  But certain pieces need to slide into place first, preferably on the sooner side. The big trouble is that blogging (as it’s commonly done) is at best a tough way to earn links, build an audience, and pick up local rankings for semi-competitive terms.  As in it’s ineffective at all 3 most of...
“Water Cooler” Moments in a Remote Work World?
facebook, facebook marketing, instagram, linkedin, reddit, snapchat, Social Marketing Strategies, social media, social media marketing, Strategy, tiktok, twitter, youtube

“Water Cooler” Moments in a Remote Work World?

LinkedIn Stories is the career network’s latest pitch to reach a younger demographic. The feature could help your company reach that audience, too. Released in September, stories may be new to LinkedIn, but they’re not new to social media. First popularized by Snapchat, disappearing posts have been replicated as Instagram and Facebook Stories, YouTube Stories—and most recently, Twitter Fleets. Short-form social video ismore popular than ever. Instagram Stories counts 500 million daily active users worldwide. More than 10 million people in the U.S. log on to TikTok everyday. Microsoft, LinkedIn’s parent company, even attempted to acquire TikTok last year. But will the off-the-cuff format click with young professionals on LinkedIn? According to a post by LinkedIn’s senior product ma...
The Future of Remote Work Post-Pandemic
Digital Marketing, digital mkt, Internet marketing, Online Marketing

The Future of Remote Work Post-Pandemic

Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company. The report was based on an in-depth analysis of 2,000 tasks, 800 jobs, and nine countries conducted by McKinsey researchers (see the full methodology here). Workers in the finance/insurance, management, professional/technical services, and IT/telecommunications industries could work remotely more than half the time with no productivity loss, the analysis found. Those sectors tend to have a significant share of workers with college degrees or higher. On the other hand, workers in fields like agriculture, accommodation, and food s...