Introduction to Local SEO

If you want to be more visible to local consumers online, you’ll need to get to grips with local search engine optimization (SEO). With 46% of all Google searches performed by people looking for products, services, or information in their local area, improving your local search presence could clearly benefit your business. What is Local SEO and how does it work? Local SEO is a marketing technique that helps local businesses to improve their visibility in Google’s local search results. It’s carried out by businesses who want to be more easily found online by consumers within the local area. If you’re looking to sell products or services to consumers located in a certain town or city, you need to be familiar with local search marketing.    To carry out SEO for a local business, you’ll perfo...