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The New Role of Local Search in Customer Experience
Ask yourself the following:
Do you reply to reviews?
Do you engage?
Do you make the interaction feel personal?
Do you follow through on your promises?
Do you keep information consistent across every platform?
Do you share fresh updates (ex: photos, posts, or promotions) that show you’re active?
Do you provide transparent details like pricing, wait times, or insurance accepted?
If you answered no to any of the aforementioned, it’s time to switch to a brand experience mentality. That shift shows up clearly in the data. Six in ten people say they at least sometimes click on Google’s AI-generated overviews, which means discovery is no longer only about traditional rankings. It’s about whether your brand shows up well when search engines pull together information in context.
Reputation follow...








































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