Tuesday, March 2Digital Marketing Journals

airlines

Transform the Air Traveler experience | by PopcornApps
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Transform the Air Traveler experience | by PopcornApps

Every business can benefit from improving customer experience and increasing employee productivity, but for industries affected by volatile external factors, this is especially essential. The airline industry faces unavoidable risk from the weather, fluctuating fuel costs, and geo-political events, among other external variables. But while these factors remain to a large extent outside their control, airlines often experience higher levels of customer dissatisfaction and decreased worker satisfaction and productivity as a result.Customers, too, have changed. They’re fickle and swap providers without hesitation. There are several behavioral factors impacting airline customer loyalty today:Frequent-flier programs have become more complex and spend-based. They lack differentiation, putting...