Saturday, September 25Digital Marketing Journals

ai-in-retail

Conversational AI in Retail is Transforming the Customer Experience | Enterprise Bot | by Enterprise Bot
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Conversational AI in Retail is Transforming the Customer Experience | Enterprise Bot | by Enterprise Bot

With the rise of e-commerce titans like Amazon, eBay, Walmart, the retail industry has witnessed a rapid digital transformation over the past few years. Moreover, the outbreak of pandemic earlier this year has accelerated the growth of the online channels for retailers on a massive scale as more and more consumers turn to online purchases. Consumers now have a new set of behaviors and expectations when it comes to online shopping. In such a competitive landscape where Amazon has come up with on-demand services like next-day delivery with a Prime membership, consumers have higher expectations than before. They prefer 24/7 personalized services over products. Also, peer recommendations and online research are driving their purchasing decisions.High operational costs, inventory overcapacit...